Dongfeng Motor Co., Ltd.

Dongfeng Motor Company Limited
joint venture
Industry Automotive
Founded 9 June 2003 (Shiyan)[1]
Headquarters Wuhan, Hubei, China
Products Automobiles
Revenue Increase CN¥160.118 billion (2016)
Profit Increase CN¥012.561 billion (2016)
Total assets Increase CN¥126.545 billion (2016)
Total equity Increase CN¥043.507 billion (2016)
Owner
Dongfeng Motor Group(50%)[2]
Nissan(50%)[2][1]
Number of employees
 Approximately 70,000[1]
Subsidiaries Dongfeng Automobile Company[2]
Website www.dfl.com.cn
Footnotes / references
figures obtained from Dongfeng Motor Group's annual report; DFL's annual report was not disclosed[3]
Dongfeng Motor Company Limited
Simplified Chinese 东风汽车有限公司
Traditional Chinese 東風汽車有限公司

Dongfeng Motor Company Limited known as DFL is an automobile manufacturing company headquartered in Wuhan, China, and a 50:50 joint-venture between Dongfeng Motor Group and Nissan Motors. It produces passenger cars under the Nissan marque and commercial vehicles under the Dongfeng marque.[1]

Confusingly, Dongfeng Motor Corporation (Chinese: 东风汽车公司) is a separate legal entity from Dongfeng Motor Co., Ltd.. The corporation is a Chinese, state-owned automaker while the company is a joint venture between Dongfeng Motor Group (Chinese: 东风汽车集团股份有限公司) and Nissan. It may be fitting that, at times, it can be hard to distinguish the subsidiary from its part-owner as Nissan's cooperative effort with Dongfeng is quite integral to Dongfeng as a whole. Dongfeng Motor Co., Ltd. had a subsidiary Dongfeng Automobile Co., Ltd. (DFAC, Chinese: 东风汽车股份有限公司) As late as 2011, nearly 70% of Dongfeng Motor Group products were connected in some way to Nissan,[4] and, as of 2006, the company was being referred to as "the biggest Sino-foreign vehicle joint venture".[5]

History

Dongfeng Motor Co., Ltd. (DFL) was formally established on 9 June 2003 and began operations on 1 July 2003.[1] Initially headquartered in Shiyan, it moved closer to its Chinese parent relocating to Wuhan in June, 2006.[5]

Sales targets in 2007 were in excess of 600,000 units.[5]

In September 2010, DFL unveiled a new automobile marque, Venucia (Chinese: 启辰; pinyin: Qǐ Chén), to sell vehicles tailored specifically for second- and third-tier Chinese cities in the poorer interior of the country.[6][7]

In 2011, a roadmap for additional investment in Dongfeng Motor Co., Ltd. by its Japanese and Chinese parents was drawn up as part of a plan to boost annual sales from around 1.3 million vehicles in 2010 to over 2.3 million by 2015.[8][9] In April 2012, it was announced that Dongfeng Motor Co., Ltd. would begin manufacturing models from the range of Nissan's luxury marque, Infiniti, beginning in 2014.[10][11]

2013 may have seen the first instance of Nissan-developed consumer products being rebadged and sold under the Dongfeng brand or logo. The name Dongfeng Fengdu may be associated with these offerings,[12] which appear to be Nissan SUVs bearing the Dongfeng "Dual Sparrows" logo. Sold under Chinese names like "Shuaike" and "Oting Yumsun", they may be produced in Zhengzhou by subsidiary Zhengzhou Nissan Automobile Co., Ltd.[13]

Production bases and facilities

As of 2006, the company reportedly had factories in Hubei, Guangdong, the Guangxi Zhuang Autonomous Region, the Xinjiang Uygur Autonomous Region, and Zhejiang.[5] This count likely conflates automobile, truck, and parts production facilities and bases of varying size and importance.

As of 2015, a subsidiary, Zhengzhou Nissan Automobile Co., Ltd., produces light commercial vehicles and SUVs at production bases situated in Zhengzhou and Changzhou.[12]

As of 2015, a subsidiary, Dongfeng Nissan Passenger Vehicle Company, is listed as having a R&D center as well as a variety of factories including sites in: Dalian, Huadu, Xiangyang, and Zhengzhou.[12] The Dalian location may be the same site that was in the planning stages as of 2012 and slated to produce Nissan-branded automobiles.[14] This Zhengzhou factory may be separate from that of Zhengzhou Nissan Automobile Co., Ltd., a different Dongfeng/Nissan subsidiary.

A corporate campus and design center in Huadu, Guangzhou, was announced in 2017.[15]

Subsidiaries

As of 28 July 2017

References

  1. 1 2 3 4 5 "Introduction". Dongfeng Motor Company Limited. Retrieved 17 April 2012.
  2. 1 2 3 4 "2016 Annual Report" (PDF) (in Chinese). Dongfeng Automobile Co., Ltd. 15 April 2017. Retrieved 28 July 2017.
  3. ↑ "2016 Annual Report" (PDF). Dongfeng Motor Group. 27 April 2017. pp. 154–155. Retrieved 28 July 2017.
  4. ↑ Fang Yan; Wills, Ken (27 March 2012). "UPDATE 1-Dongfeng 2010 net weak, outlook improves on Honda recovery". reuters.com. Thomson Reuters. Retrieved 5 April 2017.
  5. 1 2 3 4 "Dongfeng Motor Co Relocates HQ to Wuhan". China.org. 22 June 2006. Retrieved 18 April 2012.
  6. ↑ "Dongfeng Nissan unveils new China brand Venucia". Reuters. 8 September 2010. Retrieved 18 April 2012.
  7. ↑ "Dongfeng Nissan Launches First Self-developed Auto Model". CRI English. 8 September 2010. Retrieved 18 April 2012.
  8. ↑ "Nissan, Chinese partner to invest $9.6b in China". The Straits Times. 26 July 2011. Retrieved 18 April 2012.
  9. ↑ "Nissan, Chinese partner to invest $8B in China". Bloomberg Businessweek. 26 July 2011. Retrieved 18 April 2012.
  10. ↑ "Nissan to make premium Infiniti cars in China from 2014". Reuters. 20 April 2012. Retrieved 20 April 2012.
  11. ↑ "Nissan to build two Infiniti models in China". AFP. 20 April 2012. Retrieved 20 April 2012.
  12. 1 2 3 "SOCIAL RESPONSIBILITY REPORT OF NISSAN’S SUBSIDIARIES IN CHINA (2015)" (PDF). nissan.com.cn. Chaoyang District, Beijing: Communications Management Division, Nissan (China) Investment Co Ltd. 2015. p. 05.
  13. ↑ "PSA Peugeot Citroën in China (a PSA Press Kit)". groupe-psa.com. PSA Peugeot Citroën. April 2015.
  14. ↑ "Nissan says to build new $785 mln China car factory". Reuters. 25 June 2012. Retrieved 30 June 2012.
  15. ↑ "Milestones". dfl.com.cn. Dongfeng Motor Company Limited. 2017.
  16. ↑ "关于转让控股子公司郑州日产股权的关联交易公告" (PDF) (in Chinese). Dongfeng Automobile Company. 1 June 2017. Retrieved 28 July 2017.
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