Yukon Jack (liqueur)

Yukon Jack is a liqueur advertised as the "Black sheep of Canadian Liquors".[1] It is a 100 proof (in USA) or 80 proof (in Canada) drink, made from Canadian whisky and honey. The taste is sweeter than straight whisky and bourbon, due to the honey that is added.[2]

Yukon Jack was formerly imported to the USA by Heublein Inc.[3] Heublein was later taken over by Diageo.[4]

Yukon Jack has been selected as the regimental liqueur of the South Alberta Light Horse.[1] This commemorates the stationing in Whitehorse, Yukon in the 1950s of one unit of the regiment's predecessor, the 19th Alberta Dragoons.[5]

Cultural references

The brand also borrowed verse from "the Bard of the Yukon" Robert W. Service, incorporating various excerpts of his writings in their ads, one of which was the first four lines of his poem "The Men Who Don't Fit In":

"There's a race of men that don't fit in,
A race that can't stay still;
So they break the hearts of kith and kin,
And they roam the world at will."

Yukon Jack is also referred to in the song "The Existential Blues" by Tom "T-Bone" Stankus.

References

  1. 1 2 "The Regimental Toast", South Alberta Light Horse
  2. ↑ "Yukon Jack". Retrieved 2013-01-13.
  3. ↑ Yukon Jack Black Jack Liqueur entry, LegalForce Trademarkia
  4. ↑ "Company News: Diageo closing Heublein's Hartford headquarters", New York Times, 24 January 1998
  5. ↑ "C Squadron - Whitehorse, Yukon", 19th Alberta Dragoons
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