Yogi Tea

Yogi Tea
Private
Industry Beverage
Founded 1984
Headquarters Hamburg, Germany / Springfield, Oregon
Products Tea
Number of employees
 220
Website Yogi Tea

Yogi Tea and Yogi are global brands of herbal tea products operating primarily in North America and Europe. In the US, the company manufactures in Springfield, Oregon and has additional offices in Portland, Oregon. It operates under the company name East West Tea Company LLC. In Europe, the company manufactures in Imola, Italy and has offices in Hamburg, Germany. In Europe, the company name is YOGI TEA GmbH.  The Yogi companies’ global parent entity is a US Non-profit corporation.

History

Yogi Bhajan, an inspired and inspiring teacher of holistic living, started teaching Kundalini Yoga in the West. He shared with his students the wisdom and knowledge of healthy living and the beneficial properties of herbs that he had mastered in India, all while serving a comforting and aromatic spiced tea they affectionately named “Yogi Tea.” The tea was a blend of five traditional Ayurvedic spices: cardamom seed, cinnamon bark, clove bud, ginger root and black pepper. Ayurvedic medicine holds that this combination of spices has unique, healthful properties[1][2], so they are still included in many current tea formulas.

In the 1970s, students of Yogi Bhajan opened Golden Temple Vegetarian Restaurants in the United States, Canada and Europe. Through these restaurants, the first batches of Yogi Tea were sold to the public, and by 1984, the Yogi Tea Company was born. Over the next couple of years, the business grew to nationwide distribution, with three flavors of finely ground spices packaged in teabags. Then in 1988, Yogi Tea’s team of herbalists expanded the line to include a number of formulas developed to address specific health needs.

Yogi has continued to expand and evolve its tea offerings by creating specialized herbal formulas, blended for both flavor and purpose. Today, Yogi Tea has over 40 blends in Europe and 60 tea blends in the US, many of which are created using the five original Yogi spices.

In 2010, Yogi Tea was sued by Yogi Bhajan's widow Bibiji Inderjit Kaur Puri,[3] and the State of Oregon.[4] The suits alleged that trusted advisers of the Yogi had forged documents relating to their take-over of the company. [3][5] The lawsuit was settled on November 6, 2012.[6]

Influence

Ayurveda

Ayurveda (Sanskrit Āyurveda आयुर्वेद, "life-knowledge"; English: /ˌaɪ.ərˈveɪdə/) or Ayurvedic medicine is a system of traditional medicine native to the Indian subcontinent and a form of alternative medicine.

Ayurveda states that a balance of three elemental substances Dosha is health and imbalance as disease. The doshas are three and they are Vata, Pitta and Kapha. One Ayurvedic theory states that each human possesses a unique combination of these doshas that define that person's temperament and characteristics. Each person has a natural state, or natural combination of these three elements, and should seek balance by modulating their behavior or environment.

Traditional Chinese Medicine

Traditional Chinese medicine (TCM; simplified Chinese: 中医; traditional Chinese: 中醫; pinyin: zhōng yī; literally "Chinese medicine") is a broad range of medicine practices sharing common concepts which have been developed in China and are based on a tradition of more than 2,000 years, including various forms of herbal medicine, acupuncture, massage (Tui na), exercise (qigong), and dietary therapy.

Western Herbalism

Herbalism ("herbology" or "herbal medicine") is use of plants for medicinal purposes, and the study of such use. Plants have been the basis for medical treatments through much of human history, and such traditional medicine is still widely practiced today. Modern medicine recognizes herbalism as a form of alternative medicine.

See also

References

  1. ↑ "7 Magic Ayurvedic Spices". Spinach and Yoga. Retrieved 2017-05-12.
  2. ↑ "Clove : Ayurvedic Spices | Maharishi Ayurveda". www.mapi.com. Retrieved 2017-05-12.
  3. 1 2 McDonald, Sherri Buri (14 December 2010). "Yogi's widow sues managers". The Register Guard. Springfield, Oregon.
  4. ↑ McDonald, Sherri Buri (November 10, 2010). "State targets Golden Temple". The Register-Guard.
  5. ↑ "Records in lawsuit claim Golden Temple executives drew excessive compensation". Statesman Journal. The Associated Press. May 12, 2011.
  6. ↑ "Dispute over natural foods firm settled". The Columbian. The Register-Guard. November 6, 2012.
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