Yellow Pages Limited

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Yellow Pages Limited
Public
Traded as TSX: Y
Industry Media
Founded 1908 (1908) (as Yellow Media)
Headquarters Verdun, Quebec, Canada
Key people
 Ken Taylor
Number of employees
 3,400
Website www.ypg.com

Yellow Pages Limited (formerly Yellow Pages Income Fund and Yellow Media) is a digital company in Canada. Yellow Media owns and operates some Canadian properties and publications including Yellow Pages directories, YellowPages.ca, Canada411.ca, and RedFlagDeals.com. Its online destinations reach approximately 9 million of unique visitors monthly and its mobile applications for finding local businesses, deals and vehicles have been downloaded over 3 million times. The company was founded following the buyout of Bell Canada's directory business and subsequently acquired SuperPages Canada, the directory publisher for Telus.

In October 2008, Yellow Pages was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc. and was featured in Maclean's newsmagazine, the only directory publisher to receive this honour.[1]

In March 2011, Yellow Pages sold Trader Corporation to funds advised by Apax Partners for $745 million.[2]

Its headquarters is located on Nuns' Island in Montreal, Canada.

Dividend Controversy

Yellow Media is considered by some Canadian financial writers to be a prime example of why investors should be skeptical of high dividend yields. [3] In 2011, the company maintained a high dividend yield despite close scrutiny,[4][5] before finally cutting dividends and taking a stock price hit. [6]

References

  1. ↑ "Reasons for Selection, 2009 Canada's Top 100 Employers Competition".
  2. ↑ Robin Wauters, TechCrunch. "Yellow Media Sells Vertical Media Publishing Subsidiary for 745 million in Cash." March 25, 2011.
  3. ↑ John Heinzl, The Globe and Mail. "How not to invest in 2013." Dec. 21 2012.
  4. ↑ John Heinzl, The Globe and Mail. "Yellow Media's dividend under the microscope." Mar. 24 2011
  5. ↑ Todd Johnson, Seeking Alpha. "Risk or Reward: What's Behind Yellow Media's 17% Dividend Yield." June 2, 2011
  6. ↑ John Shmuel, Financial Post. "Yellow Media shares plummet after dividend cut". Aug 4, 2011.
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