Yandy.com
| Industry | Women's apparel |
|---|---|
| Founded | 2007 |
| Founders |
Chad Horstman Evan Horstman |
| Headquarters | Scottsdale, Arizona |
| Website |
www |
Yandy.com is an American online retailer and fashion design company focusing on lingerie, swimwear, Halloween costumes, and women’s apparel. In 2016 Yandy held the first ever Halloween costume fashion show at New York Fashion Week.
History
Yandy.com is an online women’s intimates apparel retailer, originally based out of the residence of its co-founders.[1] The company was founded in 2007[2] by Chad Horstman and his brother Evan[3] in Scottsdale, Arizona.[4] Chad Horstman served as the company’s CEO from its founding until 2017 when Thom Brodeur became the new CEO. Horstman remains a member of the company’s Board of Directors.[5] By 2015 the company employed 200 people.[1]
Apparel
Yandy.com originally sold only lingerie, but expanding to Halloween costumes in their first year. In 2010, the company began selling its own branded costumes.[6] The company now creates lingerie, everyday intimates,[7][8] Halloween costumes,[9] swimwear,[10] and other women’s apparel.[11] As a part of its lingerie collection, it has produced a line of Disney princess lingerie sets.[7] Halloween costumes have included looks inspired by political figures,[12] celebrities,[13] memes,[14][15] cultural events,[16] and popular culture trends,[17][18] along with some more common Halloween themes.[1][19] Yandy.com also carries plus-sized products.[20]
Fashion shows and pageants
Yandy.com’s swimwear collections have been shown at New York Fashion Week,[21] Miami Swim Week,[22] and Scottsdale Fashion Week.[23] The company also produced the first ever Halloween costume fashion show at New York Fashion Week in September 2016.[24][25] The show, staged at Pier 59 Studios,[26] featured 39 different costumes designed by the company.[27] In 2017 Yandy.com became the swimsuit sponsor for the 2017 Miss USA Pageant, providing the swimsuits for each of the competition’s contestants. The company later sold each design online through its website. The swimsuits were each designed by Pilar Quintana, the company’s vice-president of merchandising.[10]
References
- 1 2 3 "What the CEO behind those ridiculous 'sexy' Halloween costumes has to say". 9 October 2015.
- ↑ "We Talked to the CEO Behind Those Ridiculous “Sexy” Halloween Costumes".
- ↑ Stampler, Laura. "Meet the People Who Design the Sexy Pizza Costume and Other Risqué Halloween Gear" – via newsfeed.time.com.
- ↑ Gustafson, Krystina (29 September 2015). "Meet the man behind those sexy Halloween costumes".
- ↑ http://azbigmedia.com/az-business-leaders/thom-brodeur-named-ceo-yandy-com
- ↑ Austin, Christina. "Yandy.com owns the sexy Halloween costume business". Fortune.
- 1 2 "You Can Get Disney Princess-Inspired Lingerie Sets for $24 (Yes, It’s a Whole New World)". 6 April 2017.
- ↑ "Here's the ~Revealing~ Holiday Lingerie Women Are Buying Like Crazy". 15 December 2015.
- ↑ Craggs, Ryan (12 October 2016). "Inevitably, a Sexy Ken Bone Halloween Costume Already Exists".
- 1 2 http://www.cosmopolitan.com/entertainment/a9640577/miss-usa-swimwear-yandy/
- ↑ "JDA Software executive one of 3 Arizona CEO departures in January".
- ↑ "A 'Sexy' Donald Trump Costume Exists, So Maybe Skip This Halloween". 22 September 2016.
- ↑ "Sexy Deadmau5 Costume Is Everything That's Wrong With Halloween". The Huffington Post.
- ↑ O'Connor, Clare. "How Lingerie Site Yandy Will Make $15 Million This Halloween On 'Sexy' Viral Costumes And SEO".
- ↑ Wolff-Mann, Ethan. "'Sexy' Halloween Costumes of Viral Memes Will Make $15 Million This Fall". Money.
- ↑ Tschorn, Adam (26 August 2015). "Why dressing like a sexy Cecil the Lion this Halloween isn't a totally bad idea" – via LA Times.
- ↑ "24 ridiculous things that shouldn't be sexy costumes".
- ↑ Press, LEANNE ITALIE-The Associated. "Is there an 'ick' factor to Trump, Clinton for Halloween?".
- ↑ Metro.co.uk, Alison Lynch for (30 September 2015). "There is nothing this Halloween costume company can't make 'sexy'".
- ↑ "Plus Fashion Find: Pascaline Strappy Lace Teddy from Yandy.com - PLUS Model Magazine". 11 February 2017.
- ↑ http://www.bizjournals.com/phoenix/news/2017/02/18/yandy-brings-arizona-flair-to-new-york-fashion.html
- ↑ "All You Need To Know From Miami Swim Week".
- ↑ http://www.bizjournals.com/phoenix/news/2017/05/02/yandy-becomes-official-swimwear-sponsor-for-miss.html
- ↑ Fashion&Style (11 September 2016). "Yandy.com Presents NYFW's First Halloween Runway Show [Slide Show]".
- ↑ "Fashion puts a twist on Halloween costume trends - Reading Eagle - LIFE".
- ↑ "Photos: Go backstage at top runway shows".
- ↑ "New York Fashion Week Has Its First Ever Halloween-Themed Show; Yandy.com Bosses Tease Popular Costume Ideas [PHOTOS]". 10 September 2016.