XHMIX-FM
 | |
| City | La Rumorosa, Baja California |
|---|---|
| Broadcast area |
Mexicali, Baja California Imperial Valley, California |
| Branding | Power 98 Jams |
| Frequency | 98.3 MHz |
| First air date | November 23, 1994 |
| Format | Contemporary hit radio |
| ERP | 50 kW[1] |
| HAAT | 340.5 meters |
| Class | C1 |
| Transmitter coordinates | 32°33′11.35″N 116°01′42.3″W / 32.5531528°N 116.028417°W |
| Callsign meaning | MIX 98 (former name) |
| Former callsigns | XHRBN-FM (1994-August 5, 1996), XHFJ-FM (August 5, 1996-November 11, 2003) |
| Owner |
California Medios (Sistemas de Comunicación Bajacaliforniana, S.A. de C.V.) |
| Sister stations | XHKT-FM |
| Website | www.power98jams.com |
XHMIX-FM is a commercial radio station located in La Rumorosa, Baja California, Mexico, broadcasting to the Imperial Valley, California area of the United States on 98.3 FM. XHMIX airs a Contemporary hit radio music format branded as "Power 98 Jams".
History
The 98.3 frequency in Rumorosa was put out for bid in 1992 as XHRBN-FM. Francisco Javier Fimbres Durazo, who already ran XEKT 1390 AM in Tecate, won the concession and built the station, quickly changing the callsign to XHFJ-FM for his initials. During this time, Fimbres operated his stations in association with Cadena Baja California, which owned XEMBC-AM 1190 and XEWV-AM-XEWV-FM. In 2003, XHFJ became XHMIX-FM to go with the station's name at the time, Mix 98. The station later became known as "Zona 98" with a rock format.
The current concessionaire, controlled 60% by Fimbres Durazo, was created in 2007.
In 2016, XHMIX was authorized to increase its effective radiated power from 30 kW to 50.