XEPH-AM
 | |
| City | Mexico City |
|---|---|
| Broadcast area | Greater Mexico City |
| Branding | Sabrosita |
| Slogan | La más caliente |
| Frequency | 590 kHz |
| First air date | 1942 |
| Format | Tropical music |
| Power |
25 kW day 10 kW night[1] |
| Owner |
NRM Comunicaciones (Compañia Mexicana de Radiodifusión, S.A. de C.V.) |
| Website |
www |
XEPH-AM is a radio station in Mexico City. Broadcasting on 590 AM, XEPH-AM is owned by NRM Comunicaciones and broadcasts a tropical music format under the brand name Sabrosita.
History
The XEPH concession was awarded in November 1940, with the station coming to air in 1942.[2]
After moving in a rock direction for years, in August 1967, the station became rock-formatted "La Pantera" (The Panther). In 1987, the station became Spanish modern rock-formatted Espacio 59, only to go back to 1960s and 1970s rock in December 1989. In 1990, XEPH became rock-formatted "Radio Alicia", and from 1992 to 1995, it became "X-Press Radio 590" with an English-language news and music format, similar to Radio VIP.
1995 saw the creation of Sabrosita, which moved to XHSON-FM 100.9 in 1999 to make way for a return of La Pantera to 590. In 2002, La Pantera was replaced again, this time with a sports radio format as Estadio 590; the next year, Estadio 590 gave way to romantic music-formatted Tuya 590.
In 2004, with the creation of the current Beat 100.9 dance music format, Sabrosita returned to 590 AM.
References
- ↑ Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio AM. Last modified 2017-02-27. Retrieved 2014-12-18.
- ↑ History of XEPH-AM