XEFE-AM

XEFE
City Nuevo Laredo, Tamaulipas
Broadcast area Nuevo Laredo, Tamaulipas
Laredo, Texas
Branding 790 La Radio De Nuevo Laredo
Frequency 790 AM
Format Regional Mexican
Power Day: 1 kW
Night: 500 watts
Class B
Owner Manuel Cristóbal Montiel Govea[1]
Sister stations XEAM XEHI XELE
XEMT XEMCA XEZD
Webcast listen live

XEFE-AM (branded as 790 La Radio De Nuevo Laredo) is a Regional Mexican format AM station that serves the Laredo, Texas United States and Nuevo Laredo, Tamaulipas Mexico border area. XEFE broadcasts on the AM frequency of 790 kHz.

History

La Pegajosa logo used until 2016

XEFE is among the oldest radio stations in Nuevo Laredo. It came to air in the 1920s, and by 1932 it was owned by Rafael Tijerina Carranza, who would found XEFE-TV in the same city. It originally broadcast on 1000 kHz.

On November 25, 1986, XEFE-AM-TV was sold to Ramona "Ramoncita" Esparza González. Esparza would sell the AM station in 2008 to Manuel Cristóbal Montiel Govea.

References

Coordinates: 27°27′25″N 99°31′19″W / 27.4569951°N 99.5218769°W / 27.4569951; -99.5218769


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