WeeWorld

WeeWorld
Private
Industry Social Network
Predecessor
  • WeeWorld Inc Limited
Founded Glasgow, Scotland (20 March 2000 (2000-03-20))
Founders
  • Mike Kinsella & John McGuire
Headquarters Glasgow, Scotland
Area served
 Worldwide
Key people
  • Derrick Coleman Former (CEO), Ackquille Jean Pollard Former (COO)
Products Social network, social game, virtual worlds, avatar
Website www.weeworld.com

WeeWorld was an online game and messaging content, to which the company is based in Glasgow, Scotland, with offices in London and Boston, USA. The company is the creator of WeeWorld.com, a social network targeted towards teens and tweens. The company is also known for its brand of instant messaging and chat-based avatars, WeeMees, which the company has released on a variety of digital platforms and services. Approximately 180 million WeeMees have been created worldwide. The site was unexpectedly shut down in May 2017. [1]

WeeMees

Description

WeeMees are two-dimensional cartoon avatars that WeeWorld users are issued when first joining the community. Users can purchase virtual goods for their avatars, such as clothing, accessories, and food and drink items. As WeeWorld's target demographic is teenagers, many of the virtual goods reflect current pop culture and celebrity fashion trends.[2]

Promotions and partnership

WeeWorld has partnered with corporations such as AOL, MSN and Skype.[3] Through a partnership with RCA, it has promoted artists such as Alicia Keys and Avril Lavigne through virtual merchandise sales and WeeMees of the respective artists.[4] WeeWorld has also promoted artists such as the Jonas Brothers, Justin Timberlake, Raven-Symoné,[5] the Pussycat Dolls,[6] Justin Bieber, and Taylor Swift.

History

The avatars were created in 2000 by the Co-Founders of Saw-You.com, and John McGuire[7] in Glasgow, Scotland. In 2003 Microsoft began offering the avatars[8] for use to their Hotmail customers via the MSN chat service.[9] The new service attracted 150,000 users during the first day of the avatars being launched, with the WeeMee website attracting 1.5 million hits daily. In 2004 the UK's largest social network, Friendsreunited.com, also introduced the WeeMee to their user base. In December 2008 the virtual technology firm DA agreed to develop a 3-D version of the avatar.[10].

References

  1. ↑ "WeeWorld - About Us". WeeWorld.com.
  2. ↑ "Teens Still Spend on Virtual Goods, Says WeeWorld". Bub.blicio.us. Retrieved 10 July 2009.
  3. ↑ "WeeWorld forms a partnership with AOL?". TechCrunch. Retrieved 10 July 2009.
  4. ↑ "RCA Extends Relationship with WeeWorld to Promote Alicia Keys". Virtual Worlds News. Archived from the original on 25 May 2008. Retrieved 9 July 2009.
  5. ↑ "Raven Symone Joins WeeWorld". Virtual Worlds News. Archived from the original on 7 July 2009. Retrieved 2009-07-12.
  6. ↑ "Industry Buzz & Snippets: 01/15/09". Marketing Vox. Retrieved 6 July 2009.
  7. ↑ "Messaging system". Google.com.ar. Retrieved 8 June 2017.
  8. ↑ "BBC NEWS - UK - Scotland - 'Weemees' move into the big time". news.BBC.co.uk. Retrieved 8 June 2017.
  9. ↑ "WeeWorld extends MSN partnership to ten countries". www.Telecompaper.com. Retrieved 8 June 2017.
  10. ↑ "DA develops 3D animated avatars". Econsultancy.com. Retrieved 8 June 2017.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.