WYRB
 | |
| City | Genoa, IL |
|---|---|
| Broadcast area | Rockford |
| Branding | Power 106.3 FM |
| Slogan | "Today's Hits & Hip-Hop" |
| Frequency | 106.3 FM (MHz) (also on HD Radio) |
| Format | Rhythmic Contemporary |
| ERP | 3,800 watts |
| HAAT | 126 meters (413 ft) |
| Class | A |
| Facility ID | 21202 |
| Callsign meaning | W Your R&B (Previous Meaning) |
| Owner | Dontron, Inc. (Subsidiary, Crawford Broadcasting Co.) |
| Website | http://www.mypower106.com/ |
WYRB, known locally as Power 106 is an Rhythmic contemporary radio station serving Rockford, Illinois, licensed to nearby Genoa. It is owned by Crawford Broadcasting.
Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an Urban AC format. However, realizing that there was a hole for a Rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a Rhythmic Top 40 rather than as an Urban Contemporary. According to Sales Manager DiAnna Cantele Mazzola, “They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market,” and added “Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot.”[1]
References
External links
- www.mypower106.com
- Query the FCC's FM station database for WYRB
- Radio-Locator information on WYRB
- Query Nielsen Audio's FM station database for WYRB
Coordinates: 42°04′26″N 88°49′23″W / 42.074°N 88.823°W