Waterford Wedgwood

Waterford Wedgwood

Industry	China, porcelain and glass manufacture
Fate	Assets purchased by KPS Capital Partners WWRD Group Holdings
Founded	1987
Defunct	2009
Headquarters	Waterford, Ireland
Key people	Tony O'Reilly (lead shareholder, Chairman 1995–2009), Peter Goulandris
Subsidiaries	Waterford Crystal Wedgwood Rosenthal AG Royal Doulton Cashs of Ireland
Website	www.waterfordwedgwood.com

Waterford Wedgwood plc is the former holding entity for a group of companies, headquartered in Ireland, which specialized in the manufacture of high quality china, porcelain, and glass. The group was dominated by Tony O'Reilly and his immediate family, and the family of Mr. O'Reilly's second wife, Chryss, the two families together having had invested hundreds of millions of euros in it. Its financial record had been mixed, and significant cost-cutting had been ongoing for many years. In 2009, parts of the Group, including the main Irish and UK operations, were placed in receivership^[1] and were acquired by the New York-based private equity firm KPS Capital Partners. Waterford Crystal, along with Wedgwood, Royal Doulton, and other brands, were transferred to the new company WWRD Holdings Ltd.^[2]

History

The company was founded in 1987 through the merger of Waterford Crystal and Wedgwood, to create an Ireland-based luxury brands group. The firm traced its heritage to the 1780s.^[3] The group's constituent companies were Waterford Crystal, with brands including Waterford, Marquis by Waterford and a number of Waterford-designer cooperations, Wedgwood (Josiah Wedgwood and Sons), with the range of Wedgwood brands, and English Royal Doulton. The group also licensed its brands to other companies.

Receivership

Sales for the year to 5 April 2008 were €671.8 million, down 9.4% year-on-year. Losses were €231.1 million, up from €71.3 million in the previous year. On 2 April 2008, the CEO, Peter Cameron (previously COO, and prior to that CEO of acquisition All-Clad), resigned, and was replaced by David Sculley. Operational costs were reduced, with around 4,000 jobs removed or in the process of being removed between early 2005 and late 2008. In October 2008, the shares fell to .001 euro cent.^[4] Following the failure of the 2008 share issue and the subsequent defaulting of bank covenants by the company in December 2008, Tony O'Reilly, Jr stated in January 2009 that the company was in advanced negotiations with a US private equity company concerning a rescue package, which would result in the bulk of the company's production moving away from the UK and Ireland to Indonesia (where the company already has some production facilities. On 5 January 2009, David Sculley, chief executive officer of Waterford Wedgwood PLC, announced that Waterford Wedgwood had been put into receivership after the heavily indebted firm had failed to find a buyer.^[1] Union members organized and occupied the Dublin offices lobby and the Kilbarry Plant protesting the withdrawal of credit lines by The Bank of America and threatened 480 redundancies. Their aim, according to blogger, Fiona Harrington "to either have the company nationalised, or to maintain it as a going concern until a buyer can be found."^[5]

On 27 February 2009, Waterford Wedgwood's receiver, David Carson of Deloitte, announced that the New York-based private equity firm KPS Capital Partners had purchased "certain Irish and UK assets of Waterford Wedgwood and the assets of several of its Irish and UK subsidiaries." 176 out of the threatened 480 jobs were saved, although the deal did not include the Waterford site.^[6]

Former directors

Following the resignations on 5 January 2009 of the Chairman, Senior Independent Director, Lady O'Reilly and a former CEO, and of further directors on the 8th and 9th, and the departure of John Foley, the Board of Directors comprises the below. All resigning directors have also resigned from subsidiary boards.

Up to 5 January 2009, the Board of Directors comprised the below, many having served for a decade or more:

WWRD Holdings Ltd.

On 5 January 2009, following years of financial problems at group level, and after a share placement failed during the global financial crisis of 2008, Wedgwood was placed into administration^[7] on a "going concern" basis, with 1800 employees remaining. On 27 February 2009, Waterford Wedgwood's receiver Deloitte announced that the New York-based private equity firm KPS Capital Partners had purchased "certain Irish and UK assets of Waterford Wedgwood and the assets of several of its Irish and UK subsidiaries" in a transaction expected to be completed in March.^[8] In March 2009, KPS Capital Partners announced that it had acquired group assets in a range of countries, including the UK, USA and Indonesia, would invest €100 million, and move a number of jobs to Asia to cut costs and return the firm to profitability.^[9] In a move that had begun under the previous owners, some 1,500 jobs were cut in the UK, leaving 800 workers in the UK producing only the high-end Wedgwood products.^[10] KPS Capital Partners has placed Wedgwood into a group of companies known as WWRD, an acronym for "Waterford Wedgwood Royal Doulton." The Fiskars Corporation, a Finnish maker of home products, agreed to buy 100% of the holdings of WWRD May 11, 2015 in a deal expected to close July 2015.^[11] On 2 July 2015 the acquisition of WWRD by Fiskars Corporation was completed including brands Waterford, Wedgwood, Royal Doulton, Royal Albert and Rogaška. The acquisition was approved by the US antitrust authorities.^[12]

References

External links

• Company website
• Rosenthal Website, German
• Rosenthal Website, US
• Royal Doulton Website
• Waterford Crystal Website
• Wedgwood Website
• Cashs of Ireland Website
• Waterford Wedgwood Press Release Regarding Receivership
• Louisa Nesbitt (5 January 2009). "Waterford Goes Into Receivership as No Buyer Emerges". Bloomberg.