WUBU

Branding Mix 106
Slogan "Today's R&B & Old School"
Format Urban Adult Contemporary
ERP 3,000 watts
HAAT 92 meters (302 ft)
Class A
Facility ID 21927
Former callsigns WGRT (9/90-11/90)
WMXH (1990-1992)
Affiliations My Fav Station
Owner Pathfinder Communications LLC.
Website wubufm.com

WUBU (106.3 FM, "Mix 106") is a radio station licensed to South Bend, Indiana, United States, and serving the South Bend market. The station is owned by Pathfinder Communications LLC. WUBU broadcasts an Urban Adult Contemporary format. WUBU FM 106 is affiliated with Citadel Media Networks airing The Touch via satellite.

The station's current schedule is as follows: 6AM –10AM Tom Joyner Morning Show, 10AM-12 PM In house automation, 12PM – 1PM The Midday Mix with The Mayor Mike Jax, 1PM – 2PM In house automation, 2PM - 7PM Mark McGill, 7PM - MID The Sweat Hotel with Keith Sweat.

WUBU caters to a true market niche – the African American market – in their 7 county coverage area of Northern Indiana and Lower Michigan. Counties include: Elkhart, LaPorte, Marshall, St. Joseph and Starke counties in Indiana, and Berrien and Cass counties in Lower Michigan.

History

WUBU originally signed on in the summer of 1991 in Kalamazoo, MI (city of license Portage), at 96.5 FM as an Adult R&B station. The station's original owner was Larry Langford, Jr., a former Chicago air personality who owned the similarly formatted WLLJ-AM 910 in Cassopolis, Michigan and continues to own that station today (now as classic hits-formatted WGTO). Langford sold the station to Tri-State Broadcasting, Inc., in 1992; Tri-State changed the call letters to WFAT in June of that year and installed an oldies format. The station has gone through several other call letters and formats since and is now WZOX.

106.3 FM in South Bend began operations sometime in the early 1990s; the exact date is unknown, however, the WUBU calls and Urban AC format had surfaced on 106.3 by 1995. The current WUBU at 106.3 programmed a satellite-fed smooth jazz format for a time in the early 2000s before reverting to its previous Urban AC format.

In January of 2016 WUBU-FM was purchased from Partnership Radio LLC. by Pathfinder Communications LLC, who own several stations in the Michiana Market. Pathfinder Communications LLC said that they are committed to being the area's only Urban AC station.

[1][2]

References

  1. ↑ "Station Information Profile". Arbitron. Retrieved June 21, 2009.
  2. ↑ "WUBU History". Michiguide.com. Retrieved June 21, 2009.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.