WRLE-LP

WRLE-LP
City Dunnellon, Florida
Branding EZ Favorites
Frequency 94.9 MHz
First air date 2004
Format Soft Adult Contemporary
ERP 72 watts
HAAT 35 meters (115 ft)
Class L1
Facility ID 133335
Transmitter coordinates 29°8′58.00″N 82°30′25.00″W / 29.1494444°N 82.5069444°W / 29.1494444; -82.5069444Coordinates: 29°8′58.00″N 82°30′25.00″W / 29.1494444°N 82.5069444°W / 29.1494444; -82.5069444
Owner Power Ministries

WRLE-LP (94.9 FM, "EZ Favorites") is a radio station broadcasting a soft adult contemporary music format.[1] Licensed to Dunnellon, Florida, USA, the station is currently owned by Power Ministries.[2]

History

The Federal Communications Commission issued a construction permit for the station on May 28, 2002.[3] The station was issued the WRLE-LP call sign on June 5, 2002,[4] and received its license to cover on February 3, 2004.[5]

WRLE-LP began regular broadcasts in 2002 after longtime area broadcaster Tony Downes received a construction permit for the new low-power FM station. Downes wanted a community outreach radio station primarily to serve the residents of Rainbow Lakes Estate near Dunnellon in West Marion County. The call letters, WRLE, stand for Rainbow Lakes Estates. In 2002, WRLE went on the air. The original format was contemporary hits, known as “The Heat”, with some religious programming on Sundays and other times during the weekends. However, since most of the residents living within the WRLE listening area are over 45, in 2003 the format was switched to soft adult contemporary. The Sunday morning programming includes Day One and The Lutheran Hour. According to Downes, this brought the station's programming more in tune with the station's desired target audience which has a median age of 45. The strategy has worked. WRLE is well received by the area residents and enjoyed by many.

High school sports is another big part of WRLE’s success. Each Friday evening during the football season, Dunnellon’s Tiger football can be heard live over WRLE with Downes calling the play-by-play action. No other radio station in the area carries any local sports.

References

  1. ↑ "Station Information Profile". Arbitron. Summer 2009. Archived from the original on September 23, 2009. Retrieved August 3, 2009.
  2. ↑ "WRLE-LP Facility Record". United States Federal Communications Commission, audio division. Retrieved August 3, 2009.
  3. ↑ "Application Search Details". United States Federal Communications Commission, audio division. Retrieved August 3, 2009.
  4. ↑ "Call Sign History". United States Federal Communications Commission, audio division. Retrieved August 3, 2009.
  5. ↑ "Application Search Details". United States Federal Communications Commission, audio division. Retrieved August 3, 2009.
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