Cadena Salsoul

WPRM-FM / WIVA-FM / WRIO
City WPRM-FM: San Juan, Puerto Rico
WIVA-FM: Aguadilla, Puerto Rico
WRIO: Ponce, Puerto Rico
Broadcast area Puerto Rico
Branding 99.1 Salsoul
Slogan "El Poder Salsero"
Frequency WPRM: 99.1 MHz (also on HD Radio)
WIVA: 100.3 MHz (also on HD Radio)
WRIO: 101.1 MHz
First air date WPRM-FM: April 1959
WIVA-FM: 1972
WRIO: 1983
Format Spanish tropical
ERP WPRM-FM: 25,000 watts
WIVA-FM: 22,000 watts
WRIO: 20,000 watts
HAAT WPRM-FM: 580.6 meters
WIVA-FM: 614.0 meters
WRIO: 20.7 meters
Class B
Facility ID WPRM-FM: 2875
WIVA-FM: 2876
WRIO: 20591
Transmitter coordinates 18°6′47.00″N 66°3′6.00″W / 18.1130556°N 66.0516667°W / 18.1130556; -66.0516667 WPRM-FM
18°9′7.00″N 66°59′15.00″W / 18.1519444°N 66.9875000°W / 18.1519444; -66.9875000 WIVA-FM
Former callsigns WPRM-FM: none
WIVA-FM: none
WRIO: WMTT (1983-1986)
Former frequencies WPRM-FM: 98.5 (1959-2013)
WIVA-FM: none
WRIO: none
Owner Uno Radio Group
(Arso Radio Corporation)
Sister stations WFID, WZAR, WFDT, WUNO, WPRP, WORA, WCMN, WNEL, WTOK-FM, WCMN-FM, WMIO, WLEO
Website salsoul.com/

Cadena Salsoul, an entertainment-based salsa radio station, is the leader in Puerto Rico, one of Arbitron's most competitive market (over 70 stations "make the book").

The SalSoul Network, made up of two simulcast FM facilities, has been top rated in every significant demographic since 1986. In the important age groups, the network often doubled the audience of the number two station in this market of 125 stations and 3.5 million persons.

The WPRM-FM and WIVA-FM network made up the first instance in the U.S. of using two FM signals to cover all of a large market. WPRM covers San Juan and Ponce; WIVA covers Mayagüez and Arecibo. They also added WRIO Ponce to the network. Together, they cover the "consolidated" market favored by advertising agencies. Through use of parallel clustering, spots could be sold locally on either signal for smaller retail accounts.

Since June 24, 2013 and after 58 years broadcasting on the frequency of 98.5 FM, the radio station, with the approval of the Federal Communications Commission in the United States, has changed to 99.1 FM for the best coverage.

Programming


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