WCFE-TV

WCFE-TV
Plattsburgh, New York-Burlington-Montpelier, Vermont-Montreal, Quebec
United States & Canada
Branding Mountain Lake PBS
Slogan Inspire. Enrich. Engage.
Channels Digital: 38 (UHF)
(to move to 36 (UHF))
Virtual: 57 (PSIP)
Subchannels 57.1 PBS
57.2 MHz WorldView
57.3 PBS Kids
Translators W25AT Tupper Lake
W25BT-D Monkton, VT
W46ED-D Willsboro
W46IT-D Port Henry
Affiliations PBS
Owner Mountain Lake Public Telecommunications Council
First air date March 6, 1977 (1977-03-06)
Call letters' meaning Clinton,
Franklin and
Essex Counties, New York
(primary coverage area)
Former channel number(s) Analog:
57 (UHF, 1977–2009)
Transmitter power 50 kW
Height 737 m (2,418 ft)
Facility ID 46755
Transmitter coordinates 44°41′43″N 73°53′0″W / 44.69528°N 73.88333°W / 44.69528; -73.88333
Licensing authority FCC
Public license information: Profile
CDBS
Website mountainlake.org

WCFE-TV is a Public Broadcasting Service (PBS) member television station licensed to Plattsburgh, New York, United States. It is known under an identity of Mountain Lake PBS. This name was adopted to reflect Plattsburgh's location between the Adirondacks and Lake Champlain. It broadcasts a high definition digital signal on UHF channel 38 (remapped to former analog channel 57 via PSIP) from a transmitter atop Lyon Mountain, between Plattsburgh and nearby Malone. WCFE-TV is seen in Northeastern New York, Eastern Ontario (including Cornwall and parts of Ottawa), most of Vermont, and Southern Quebec (including Montreal) on cable, and throughout most of Vermont, parts of New Hampshire and northern New York east of Massena on satellite.

On cable, WCFE-TV can be seen on Comcast Burlington channel 14 and Charter Plattsburgh channel 7. On Vidéotron, it can be seen on channel 24 in west Montreal, channel 40 in central and east Montreal, and channel 50 on Illico digital cable.

Its studios and offices are located at One Sesame Street in Plattsburgh.

History

WCFE-TV signed on March 6, 1977 from its studios at SUNY Plattsburgh. In 1993, it rebranded itself as "Mountain Lake PBS" to reflect its growing viewership.

From 1990 to 1996, WCFE-TV had a sister National Public Radio station, WCFE-FM on 91.9. However, in a case of exceptionally bad timing, WCFE-FM signed on just as North Country Public Radio began building a number of satellites and repeaters in the WCFE-TV service area. It did not help matters that much of the area got a strong signal from Vermont Public Radio flagship WVPS in Burlington. It soon became apparent that Plattsburgh was too small for a standalone NPR station to be viable. Realizing that it was up against two established public radio broadcasters with more resources than it could hope to match, Mountain Lake sold WCFE-FM to Albany's WAMC in 1996, who operates 91.9 as a repeater, WCEL.

Digital television

Digital channels

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[1]
57.1 1080i 16:9 WCFE-HD Main WCFE programming / PBS
57.2 480i WCFE-D1 MHz WorldView
57.3 WCFE-D2 PBS Kids

Analog-to-digital conversion

WCFE-TV shut down its analog signal, over UHF channel 57, on February 17, 2009, the original target date in which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate (which was later pushed back to June 12, 2009). The station's digital signal remained on its pre-transition UHF channel 38.[2] Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 57, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition.

Until the beginning of 2010, an SD simulcast of WCFE-TV was broadcast on 57.2, while ThinkBright was broadcast on 57.3. From January to September 2010, Classic Arts Showcase was on 57.3.

WCFE-TV is currently transmitting at 55 kW. There is an application before the FCC to increase its power to 200 kW.

As a part of the repacking process following the 2016-2017 FCC incentive auction, WCFE-TV will relocate to UHF channel 36 by 2020, using PSIP to display its virtual channel number as 57.[3]

Challenges

WCFE-TV is in a unique market. Across Lake Champlain to the east lies the city of Burlington, Vermont, home to another PBS member station: Vermont PBS. To the west lies Watertown and Potsdam, New York, home to PBS member WPBS-DT/WNPI-DT. As a result, most of WCFE-TV's broadcast area viewers are actually served by two PBS members. For years, WCFE-TV has searched for a way to stand out.

One of its solutions has been to broadcast certain various signature PBS shows at different dates and times from the national PBS schedule, much as New York City's secondary PBS outlet, WLIW has done to differentiate itself from the market's primary PBS member, WNET. For example, for a number of years WCFE-TV did not broadcast PBS's Masterpiece Theatre on Sunday evenings; it would also broadcast Wall Street Week on Saturday instead of Friday, to name but two examples.

This practice has always been somewhat controversial amongst WCFE-TV's members, especially those who do not live in overlapping broadcast areas. As a result, the station has reduced the practice somewhat, and has taken to airing a number of the most popular PBS shows in pattern with the national schedule.

Although WCFE-TV is the second-smallest PBS member in New York state, it reaches a potential audience of 3.9 million people. However, the great majority of its audience lives in Canada. Montreal alone has 10 times as many people as the Burlington/Plattsburgh market. Additionally, of its 8,500 members (as of August 2007), 4,500 live in Canada.[4] Not only must WCFE-TV take Canadian interests into account in its programming, but its large Canadian viewership has an impact in its fundraising activities. It not only includes French-language elements in its fundraising efforts, but a significant portion of the proceeds from its pledge drives is in Canadian dollars. The fluctuations in the exchange rate between the Canadian and U.S. dollar make budgeting difficult. In addition, in the past decade the decrease in the value of the Canadian dollar compared to its American counterpart has meant a decrease in revenues for WCFE-TV. The Canadian dollar has gained ground since 2003, meaning a slight increase for WCFE-TV.

WCFE-TV's American coverage area consists mostly of rural areas and small towns. The only cities of any size are Montreal and Quebec City.

2007 transmitter tower collapse

On April 18, 2007, WCFE's 400-foot transmitter tower located on Lyon Mountain completely collapsed as a result of heavy amounts of ice and snow from the April 2007 Nor'easter, and partially damaged the transmitter building at the base.[5] The station started rebuilding a transmitter tower. In the meantime, the direct fiber optic lines to the local Charter Communications franchise were unaffected, and the station continued to broadcast on cable. On April 23, 2007, WCFE-TV went back on the air as a temporary digital subchannel of WCAX-TV, broadcast from Mount Mansfield, Vermont. WCFE-TV was multicast on WCAX-TV (digital channel 53), mapped to channel 57.1. On August 10, 2007, WCAX-TV discontinued carriage of WCFE-TV, when interim facilities were established (see below).

Following the collapse, Vidéotron systems in Quebec that offered WCFE-TV substituted its signal with that of Detroit's WTVS. On April 27, WCFE-TV's signal was reestablished on Vidéotron, which received WCFE-TV's signal from its temporary transmitter.

In addition, WPTZ donated its internet streaming facilities to WCFE-TV, which was used for WCFE-TV's annual Art Auction, which took place as scheduled, shortly after the collapse.

The transmitter that was damaged was a Thomson TBM unit. The company was able to provide one of their Affinity transmitters on lease to the station within two weeks of getting the request from the station. This temporary transmitter was located at the station's studio location until they could get the main transmitter facility repaired (which was a very involved process due to site access issues).

On October 9, 2007, WCFE-TV's new tower at Lyon Mountain went into service, almost six months after the collapse.[6][7] WCFE-TV's digital signal went on the air on October 23.

Outlying translators

References

  1. ↑ RabbitEars TV Query for WCFE
  2. ↑ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Retrieved 2012-03-24.
  3. ↑ http://www.nab.org/repacking/clearinghouse.asp
  4. ↑ "Mountain Lake PBS 2007 Fact Sheet". Web.archive.org. 2007-10-28. Archived from the original on October 28, 2007. Retrieved 2014-01-17.
  5. ↑ "Mountain Lake PBS Tower Collapses" (PDF). Archived from the original (PDF) on 2007-09-28. Retrieved 2007-04-18.
  6. ↑ "WCAX-TV News Script for 10/9/2007". Retrieved 2007-10-12.
  7. ↑ "Radio-Info: WCFE in Plattsburgh has its new transmission tower". Retrieved 2007-10-12.
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