Medialaan

Medialaan
The prior logo of Medialaan, when it was still known as VTM.

Medialaan is a Belgian company, best known as parent company of the first Flemish commercial television station: VTM.

History

Medialaan was founded in 1987 as Vlaamse Televisie Maatschappij by nine Flemish newspaper and magazine publishers, each with an 11.1% share, Perexma, Roularta, TVV, IUM, Almaspar, De Vlijt, Hoste, Concentra, and Drukkerij Het Volk. Several TV and radio sister stations, generally targeting a more specific segment of the Flemish audience (such as youth), have been added. Since 1998, De Persgroep and the Roularta Media Group each have a 50% share of the company. On 31 May 1999 the name was changed to Vlaamse Media Maatschappij (VMMa) (English: Flemish Media Company), and in February 2014 the name was again changed to Medialaan (meaning 'media avenue'), reflecting the street in Vilvoorde on which it is located.[1]

It's the main competitor of the Flemish public broadcaster VRT; their rivalry even has a nickname 'Mediaoorlog', and it supposed suspension Pax media. Woestijnvis, which incorporated the former Flemish SBS-stations, is a more distant third, other stations are minor.

Television channels

Current channels

Former channels

Radio (Qgroup)

Qgroup is the holding for the radiostations of Medialaan. The group is active in Belgium & The Netherlands.

Currently owned radio stations

Former radio stations

Mobile operators

Medialaan owns 2 MVNO's

On Demand

Medialaan has 2 on demand services:

References

  1. ↑ Farewell VMMa at HLN.be. Retrieved 06/02/2014.


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