Villa Enterprises

Villa Enterprises Management
Private
Industry Food
Founded New York, New York, United States (1964)
Headquarters Morristown, NJ
Number of locations
 322 stores in 38 U.S. states and 6 countries
Key people
 Anthony Scotto, CEO
Ben Scotto, President
Products Pizza, pasta, salads, smoothies, sandwiches
Website villaenterprises.com

Villa Enterprises Management is a privately owned, multi-concept quick service restaurant (QSR) franchisor with over 330 franchised and corporate locations in 38 US states and six countries. The company was founded in 1964 by Michele Scotto as a pizzeria called Villa Pizza, located next to the original Ed Sullivan Theater on Broadway in New York City.

Description

Villa Enterprises has five fast-casual restaurant brands: Villa Fresh Italian Kitchen (authentic Italian cuisine), Green Leaf's (salad concept), Bananas (smoothie concept), Casa Java (coffee concept), and South Philly Steak & Fries (sandwich concept). Since 2005, the company has also wholly owned and operated several upscale full service restaurants in Northern New Jersey: The Black Horse Inn & Pub and Piattinos in Mendham, George & Martha's American Grille and Café Villa in Morristown, and The Office Beer Bar and Grill.

Villa Enterprises opened a test kitchen at its Morristown corporate headquarters for menu research and development.

History

Villa Enterprises began in 1964 when Michele Scotto opened his first Villa Pizza shop next to the original Ed Sullivan Theater on Broadway in New York City. Its success led to expansion to over 300 locations. The company is currently run by Scotto's sons; Anthony Scotto serves as CEO, and Biagio Scotto is President.

Villa's menus support the culinary philosophy of its founder Michele Scotto, who emigrated to the United States from Naples, Italy. He believed that food should always be prepared by hand on the premises – not frozen or pre-processed – and feature only fresh produce, sauces and meats.

In 2004, Villa Enterprises opened a flagship Villa Café location at Times Square in New York City, and in 2006 a new international headquarters in Morristown, New Jersey.

Entrepreneur Magazine named Villa Enterprises one of the top 500 Best Franchises of 2008.

In late December 2008, Villa Enterprises announced it had acquired six Luciano Brickoven Pizzeria locations from the Luciano Group, and planned to convert them to Villa Fresh Italian Kitchen restaurants in early 2009.

In January 2017, Villa Italian Kitchen launched a zero calorie pizza titled "Alternative facts".

Brands

Villa Fresh Italian Kitchen features Italian entrees, old-world style pizza, homemade pastas, salads and strombolis.

Green Leaf's features tossed salads, made-to-order wraps, grilled panini sandwiches and homemade soups.

Bananas Smoothies & Frozen Yogurt features frozen fruit smoothies, fruit Frosties, frozen yogurt sundaes and milkshakes, healthy snacks and hand-rolled pretzels.

South Philly Steaks and Fries features classic Philly cheese steak sandwiches and fresh-cut fries, chicken cheese steaks, deli subs, Philly-style baked potatoes, and South Philly salads.

Locations

Besides Villa's full-service locations in New Jersey, its restaurants can be found in high traffic areas like airports, sports and entertainment venues, retail outlet centers, casinos, regional malls, travel plazas, transport hubs and universities.

Villa Enterprises began franchising operations in the U.S. and abroad in 1999, and currently operates 22 locations in Italy, the United Kingdom, Kuwait, the Czech Republic and Mexico.

References

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