Video magazine

Video magazines are a series of online videos that follow the print magazine format in which the reader/viewer consumes an issue on a periodic basis. Video magazines differ from traditional online magazine or ezine because they are delivered in a video format and are consumed through viewing online rather than reading online material.

History

Originally video magazines were used primarily used as a marketing tool in which a company engages their online database with interview-style informational video. Century 21 Realty Group in Indianapolis, IN first used the format in April 2006.[1]

Whilst many print magazines mirrored their content on digital video platforms, it wasn't until 2016 and 2017 that a series of new video magazines started emerging utilising modern technology to create exciting content that existed and was made for video and a digital audience.

Different formats

Pure video magazines

These magazines exist purely in video format and only online, without a print counterpart to support it.

The first magazine to launch in this format was EWE Zine which is currently published through YouTube [2] ,[3] launching in March 2017.[4]

Augmented reality video magazines

Augmented reality video magazines have a print counterpart to support it. Using apps such as layar and that blends the offline with the online.

The first example of this was GUAP magazine which started life a crowd funding project. The magazines uses an app called Layar to make their content interactive, linking to video content elsewhere.

The Exposed is similar to GUAP but instead of using a third party app to link to its video content, The Exposed has its own native app under the same name.[5] This app blends the offline with the online.[6]

References

  1. ↑ "Jon DiGregory">Interview with Jon DiGregory (July 24, 2008). Founder, Cantaloupe TV.
  2. ↑ "Tom Tom mag, Our digital issue is out now" (March 20, 2017) http://tomtommag.com/2017/03/our-digital-issue-is-out/
  3. ↑ "Interview with Jough McLeod, Editor-in-Chief, EWE Zine" (April 10, 2017) http://magculture.com/jough-mcleod-editor-in-chief-ewe/
  4. ↑ "Four excellent magazine events happening in London" (March 20, 2017) https://www.timeout.com/london/blog/four-excellent-magazine-events-happening-in-london-032017
  5. ↑ "The Exposed app" http://www.the-exposed.com/app/
  6. ↑ "The Exposed review" (January, 2017) http://www.stackmagazines.com/the-magazines/the-exposed/

See also

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