Venus Fashion

Venus Fashion, Inc.
Subsidiary
Founded 1984
Headquarters 11711 Marco Beach Drive
Jacksonville, Florida
United States
Products Clothing
Swimwear
Accessories
Number of employees
 250+
Parent Bon Prix
Website www.venus.com

In 1984, Daryle Scott created Venus Body Wear, an American clothing and swimsuit retailer, selling ladies' leotards and exercise apparel via full-page ads in Cosmopolitan and other national magazines. A year later, the company expanded to include women’s swimwear and became known as Venus Swimwear. In 1999, Venus acquired WinterSilks, a large importer of silk fashions. In 2000, reflecting the expanded offerings, the company name changed to Venus. In November 2006, Venus, Venus Manufacturing, and WinterSilks, were acquired 80% by Golden Gate Capital, under their Catalog Holdings Group. The three companies fell under a new, united company name, Venus Holdings, LLC. In 2009, Venus Holdings was acquired by the German catalog company Bon Prix, a subsidiary of Otto.[1][2]

Sponsorships

Past Venus models

See also

References

  1. ↑ Katie Deatsch (July 10, 2009). "German cataloger will keep Venus Swimwear afloat". Internet Retailer. Retrieved March 1, 2012.
  2. ↑ Jim Tierney (July 13, 2009). "Bon Prix Buys Venus Swimwear". Multichannel Merchant. Retrieved March 1, 2012.
  3. ↑ Jacksonville Jaguars Public Relations (Feb 5, 2014). "THE ROAR partners with VENUS". Jaguars.com.
  4. ↑ Ashley Gurbal Kritzer (Feb 12, 2014). "Venus Swimwear looks to make local splash with Jacksonville Jaguars Roar sponsorship". Jacksonville Business Journal.
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