Maxeda

Maxeda

Type	Private
Industry	Retail
Founded	1999
Headquarters	Amsterdam, Netherlands
Key people	Tony De Nunzio, Chairman
Products	General merchandise, financial services
Brands	Brico, Praxis, Plan-It, Formido
Revenue	€ 1.337 Billion (2015)^[1]
Operating income	€ 101 Million (2013/2014)^[2]
Number of employees	4,837 (2013/2014)^[3]
Parent	Kohlberg Kravis Roberts
Website	www.maxeda.nl

Maxeda (formerly Vendex KBB) is a Dutch retail group that operates do it yourself stores in Belgium and the Netherlands. Maxeda is the result of the merger of Koninklijke Bijenkorf Beheer (KBB) and Vendex. Formerly it owned large Dutch department stores. Since 2004 Maxeda is owned by a consortium of investors led by American private equity firm Kohlberg Kravis Roberts.

Do-it-yourself chains

Brico (Belgium)
Brico Plan-it (Belgium)
Formido (Netherlands)
Praxis (Netherlands)

Former chains

Clothing

MS Mode (at the time known as M&S Mode) (Netherlands, Belgium, Luxembourg, Germany, France and Spain) - sold in 2010 to Excellent Retail Brands
Hunkemöller (Lingerie) (Netherlands, Belgium, Luxembourg, Germany, France, Denmark, Curaçao, Saudi-Arabia, Bahrein, Qatar, United Arab Emirates, Kuwait and Aruba) — in 2010 sold to PAI Partners.
Claudia Sträter (Netherlands, Belgium, Luxembourg and Germany) - sold in 2009

Restaurants

La Place (Netherlands) — sold to Sun European Partners (along with Vroom & Dreesman)

Department stores

De Bijenkorf (Netherlands) — in 2010 sold to Wittington Investments for €290 million
Vroom & Dreesmann (also known as V&D) (Netherlands) — in 2010 sold to American investment company Sun Capital Partners
HEMA (Netherlands, Belgium and Germany) — in 2007 sold to the British investment group Lion Capital LLP

Consumer electronics

Dixons (Netherlands) — sold to Dexcom in 2006

Jewellery and watches

Schaap & Citroen (Netherlands) - sold in 2009

Maxeda ITS

Maxeda IT Services is an independent IT company which focuses on the Maxeda stores, formerly known as Vendex KBB ITS or IDETA. However they also have a wide selection of clients that are not within the Maxeda group. Since 2008, all employees and contracts were outsourced to Capgemini as Capgemini Retail Solutions, a part of Capgemini Outsourcing.

External links

Website Maxeda

Kohlberg Kravis Roberts
Founders	Jerome Kohlberg Jr. Henry Kravis George R. Roberts
Selected current investments	Academy Sports + Outdoors Aricent Group Bharti Enterprises Capsugel CICC Café Coffee Day Colonial Pipeline Del Monte Foods Dollar General Eastman Kodak El Paso Corp. Energy Future Holdings First Data Hospital Corporation of America KION Group Laureate Education Legg Mason Legrand Magma Fincorp Maxeda Nielsen Holdings Northgate Information Solutions NXP Semiconductors Oriental Brewery Pets at Home ProSiebenSat.1 Media Sealy Corporation Seven West Media TDC A/S Toys "R" Us US Foods Visma Wild Yageo Zhone Technologies
Category

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