Vanish (stain remover)

Vanish

Product type	Stain remover
Owner	Reckitt Benckiser

Vanish is a brand of stain removing products owned by Reckitt Benckiser, sold in Australia, India, Indonesia, South Africa, the United Kingdom and much of Europe.^[1] In North America, these products are sold under the Resolve brand name.

The product line is not related to the North American Vanish toilet cleaner brand owned by S. C. Johnson. Most Vanish products are designed for removing stains from clothing, with some for removing stains from carpets.

In Australia, Vanish has replaced 'Preen' in media advertising voiceovers as the name for the pre-treat clothing stain remover, although "Vanish Preen" and "Vanish Napisan" continue to appear as sub-brands. Vanish's marketing slogan, as of January 2011, is "Trust Pink, Forget Stains".^[2]

VANISH is the global stain remover market leader in the Fabric treatment category, which is sold in more than 60 countries across the globe. VANISH started as a stain removing bar laundry product produced about 1983 by a small Scottish company called Projectina Co Ltd established by Robert G Macfarlane in Skelmorlie, Scotland. The brand was soon acquired by Ecolab in 1986 and became a Benckiser brand in 1987 when the latter acquired Ecolab’s consumer goods operations. Benckiser N.V. merged with Reckitt & Colman PLC in 1999 to form Reckitt Benckiser PLC. The VANISH name is now applied to a wide range of stain removing products across a broad range of textile materials, now including curtains and carpets. The RB Group of companies (RB Group) has several subsidiary entities worldwide, such as RB N.V. based in the Netherlands, the entity that holds the trademarks for the VANISH brand.

References

3. Vanish India Website