Dalda

Dalda is a brand of hydrogenated vegetable oil popular in South Asia.

History

Until the early 1930s, the hydrogenated vegetable oil available in India was imported into the country by the Dutch company Dada & Co,[1] which was controlled by a Memon family from Bantva under the leadership of Hussain Kassim Dada.[2] Hindustan Vanaspati Manufacturing Co (today’s Hindustan Unilever Limited) wanted to start manufacturing hydrogenated vegetable oil locally. Dada & Co insisted that the branded product should reflect their name; hence Hindustan UniLever introduced the letter "L" for "Lever" into the name, and Thus, was born Dalda, which was introduced in 1937., one of the longest-running brands in India.[3] Hindustan Vanaspati's "Dalda" product came to be synonymous with the genre, to the extent that the main style of hydrogenated vegetable oil is commonly designated generically as "vanaspati ghee".

In Pakistan

On 30 March 2004, Unilever Pakistan didn't accept the offer of Rs. 1.33 billion for the sale of its "Dalda" brand to Dalda Foods (Pvt.) Limited, a separate company.[2]

In India

In 2003, Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited.[4]

References

  1. ↑ "Dada Brand Acquisition". www.linkedin.com. Retrieved June 4, 2016.
  2. 1 2 "Dalda Brand Acquisition". www.dawn.com. Retrieved June 4, 2016.
  3. ↑ "India-Dalda Brand Acquisition". www.business-standard.com. Retrieved June 4, 2016.
  4. ↑ "India-Dalda Brand Acquisition2". dalda.co.in. Retrieved June 4, 2016.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.