Value added selling

Value added selling is one of several sales techniques that relies on building on the inherent value of a product or service. By its nature the value add technique is a more flexible and customized selling approach that requires input from a defined range of average customers. These customers will help the sales and marketing leaders to outline value positions that are likely to benefit the largest number of customers.

The value add may not be initially apparent in the sales overview and is often tied to upselling or vertical selling within a specific market segment. The utility of the product or service, ease of integration into the customers business operations, or time saving benefits are just a few areas that may be exploited when focusing on value add.

Examples

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.