Urban Ladder
 | |
| Headquarters | Bangalore, India |
|---|---|
| Area served | India |
| Key people | Ashish Goel, Rajiv Srivatsa |
| Industry | Home & Furniture, Online retailing |
| Products | Furniture |
| Website |
www |
| Launched | 2012 |
Urban Ladder is a curated online furniture seller in Bangalore, India. It is present in 12 cities across India.
History
Urban Ladder was started by Ashish Goel and Rajiv Srivatsa in 2012. Ashish Goel previously worked with McKinsey & Company and served as the CEO of Amar Chitra Katha. Rajiv Srivatsa previously worked with Cognizant and Yahoo! before co-founding Urban Ladder.[1]
Funding
Urban Ladder secured seed capital of $US1 million from Kalaari Capital in August 2012. The company later raised another $US5 million in a Series A round led by SAIF Partners; Kalaari Capital too participated in the Series A funding.[2] The company subsequently raised $US21 million in Series B round of funding led by Steadview Capital, SAIF Partners and Kalaari Capital [3] Four months after the company raised Series B funding from Steadview Capital and existing investors SAIF Partners and Kalaari Capital, Urban Ladder received a personal investment from Ratan Tata, Tata Sons.[4]
On 9 April 2015, Urban Ladder announced that they had raised $US50 million in funding led by Sequoia Capital and TR Capital. Existing investors Steadview Capital, SAIF Partners and Kalaari Capital were also participants.[5]
Business model
Urban Ladder is an online marketplace for furniture and home decor products. The company delivers and installs all the products it offers. The company also started a new practice in the Indian e-commerce market by initiating trials of sofas in customers' homes.[6]
Geographical Presence
The company is currently present in 19 cities across India[7] and plans to expand its presence to 30 cities by 2016.[8]
Awards & Recognition
Urban Ladder collected the 'Best Digital Start-Up' Award at the 4th India Digital Awards conducted by Internet and Mobile Association of India.[9] Ashish Goel was voted by the Network 7 Media Group Jury as "Game Changer Entrepreneur of the year" 2016 at Satya Brahma founded 8th edition of India Leadership Conclave 2016.[10]
Marketing
Urban Ladder advertised on LinkedIn for Senior mattress tester [11] which was later confirmed to be an April Fool's prank.[12]
References
- ↑ "Furnishing a new buying experience". Business Standard. Retrieved 5 June 2014.
- ↑ "Online furniture store Urban Ladder raises $5M in Series A led by SAIF Partners". VC Circle. Retrieved 5 June 2014.
- ↑ "Steadview Cap backs furniture e-tailer Urban Ladder".
- ↑ "Ratan Tata invests in Urban Ladder".
- ↑ "Urban Ladder raises $50 m". thehindubusinessline. The Hindu Group. 9 April 2015. Retrieved 10 April 2015.
- ↑ "Online shopping makes your home trial room". Times of India. Retrieved 9 June 2014.
- ↑ "Urban Ladder - Shipping and Delivery". urbanladder.com. Retrieved 5 June 2014.
- ↑ "Online furniture store Urban Ladder to cover 25-30 cities by 2016". Business Standard. Retrieved 5 June 2014.
- ↑ "4th India Digital Awards Winners" (PDF). IAMAI. Retrieved 5 June 2014.
- ↑ "Top Entrepreneurs in Business & Iconic Stars in Cinema shined at India Leadership Conclave 2016 ‘s ILC Power Brand Awards 2016". network7research.com. Retrieved 2016-07-30.
- ↑ https://www.linkedin.com/jobs2/view/117605734?trk=jobs_biz_prem_srch
- ↑ http://blogs.timesofindia.indiatimes.com/everything-social/the-too-good-to-be-true-urban-ladder-job-listing-is-actually-fake/
- ↑ Urban Ladder Launches ‘Urban Interiors’, a Complete Interior Décor Service venturejoy.com website