Universal Entertainment Corporation

Universal Entertainment Corporation

Native name	ユニバーサルエンターテインメント
Formerly called	Aruze Corporation
Industry	Video games, pachinko
Products	Mr. Do! Lady Bug Space Panic Pachinko Pachislot Slot machines
Website	www.universal-777.com/en/

Universal Entertainment Corporation (ゼ株式会社ユニバーサルエンターテインメントコーポレーション, Kabushiki-geisha Yunibāsaru Entāteimento Kōporēshon), formerly known as Aruze Corp. (アルゼ株式会社, Aruze Kabushiki-gaisha), is a Japanese manufacturer of pachinko, slot machines, arcade games and other gaming products, and a publisher of video games. Aruze possesses licenses to both manufacture and distribute casino machines in the American states of Nevada, Mississippi and New Jersey. The company's corporate headquarters are in Tokyo. Aruze is also the licence holder of the video game franchise Shadow Hearts. The company owns 21% of Wynn Resorts. On November 1, 2009 Aruze Corporation changed its name to Universal Entertainment Corporation.

Universal

Universal Lease Co., Ltd was established in December 1969. It later changed its name to Universal Ltd in Japan and Universal USA in America. Universal Distributing Company opened as a U.S. subsidiary to sell video games direct to operators. Universal's greatest hit game was "Mr. Do!" in 1982, which spawned three sequels in the eventual Mr. Do series: "Mr. Do's Castle," "Mr. Do's Wild Ride" and "Do Run Run." Other games include the hugely influential platform game Space Panic (1980) and the maze game Lady Bug (1981). Cashing-in on the success of laserdisc video games, Universal released Super Don Quix-ote in 1984, on a new standardized laserdisc video game system they called the Universal System 1. A new game was planned every six months for the Universal System 1, including an unreleased laserdisc adventure game based on Mr. Do!, but the company stopped producing arcade games in 1985, and Super Don Quix-ote ended up being the only game released for the system. Universal Distributing of Nevada (UDN) was established to begin selling Universal's first slot machines direct to the gaming industry. In January 2005, the company became a wholly owned subsidiary of Aruze. Aruze Corporation changed its company name to Universal Entertainment Corporation effective November 1, 2009.

Relationship with SNK

In 2000, Aruze bought out SNK Corporation, maker of the Neo-Geo. In exchange for the use of SNK's popular characters on their pachinko and slot machines, and a few games for the Neo-Geo, Aruze promised financial backing for the failing SNK. Instead Aruze instituted a program to liquidate SNK's assets and cut costs. This included licensing out popular IP to other companies (Metal Slug series, The King of Fighters series, Sengoku series), closing underperforming divisions, discontinuing distribution outside Japan, ending support for the Neo Geo arcade platform and selling off warehoused inventory. By 2001 it was clear to many SNK's employees that Aruze was not planning to preserve SNK and was simply going to let the company implode after liquidating most of its useful assets. So Eikichi Kawasaki and many other executives from SNK left to form Playmore in August 2001. Over this period many rank and file employees left to join other arcade developers or form their own companies.

In October 2001 Aruze allowed SNK to file for bankruptcy and all of its assets went up for bidding. Kawasaki's Playmore stepped in and bought up most of the auctioned assets and set itself up to re-enter the video game market as the successor to SNK. Playmore also acquired some of the companies formed by ex-SNK employees, namely Brezzasoft and Noise Factory, to jumpstart development of more titles for the Neo Geo arcade system. Playmore quickly went about re-establishing themselves in the market; they opened new branches in North America and Europe, announced development of new titles for the Neo Geo arcade system, started developing games for console and portable systems for the first time in years and re-established distribution channels to sell inventory for the Neo Geo home and pocket systems. To further establish themselves as a reborn SNK they officially changed their name to SNK Playmore in 2003.

In October 2002, Aruze was sued by SNK Playmore founder Eikichi Kawasaki for copyright infringement over SNK's intellectual properties, claiming their use was unauthorized by Playmore. In January 2004, a preliminary decision was handed down by the Osaka District Court favoring SNK Playmore and was awarded 5.64 billion yen (USD $57,627,468) in damages.

Notable games released by Universal

• Space Panic (1980)
• Lady Bug (1981)
• Mr. Do! (1982)
• Mr. Do's Castle aka Mr. Do vs Unicorns (1983)
• Mr. Do's Wild Ride (1984)
• Do! Run Run (1984)
• Jumping Jack (1984)
• Super Don Quix-ote (1984)

List of games published by Aruze

External links

• Official website (in Japanese)
• Official website (in English)
• Company History (in English) (archived from the original)
• List of games by Universal at Arcade History