Twisted ToyFare Theatre

Twisted ToyFare Theatre
Publication information
Publisher Wizard Entertainment
Genre parody
Publication date Winter 1996–January 2011
Creative team
Written by Justin Aclin, Rob Bricken, Doug Goldstein, Bill Jensen, Jon Gutierrez, Andrew Kardon, Pat McCallum, Zach Oat, Tom Palmer, Jr., Tom Root, Matthew Senreich, Chris Ward
Collected editions
Twisted Toyfare Theatre, Volume 1 ISBN 0967248922

Twisted ToyFare Theatre (TTT) was a popular, humorous comic strip in the monthly magazine ToyFare. Originally titled Twisted Mego Theatre, TTT predominantly featured 8-inch (200 mm) scale action figures made by the Mego Corporation (a line very popular in the 1970s, during the childhood years of much of the magazine's staff), and principally those based on Marvel Comics characters, such as Spider-Man ("Mego Spidey")[1] and the Incredible Hulk. The artwork was done in the fumetti style by photographing toys on sets built by the magazine's staff, and using Photoshop to add effects and word balloons. The series was known for its bizarre humor and pop-culture references.

Publication history

Twisted Mego Theatre debuted in ToyFare's 1996 Winter Special. The strip ended when ToyFare published its final issue in January 2011.[2]

Plot and characters

Collectively, the strips take place in a fictional world called Megoville.[1]

Mego toys based on other properties, such as television shows like CHiPs, Star Trek, and The Dukes of Hazzard make frequent appearances alongside the Marvel characters.[1] Originally, Mego toys based on DC Comics characters also appeared, but legal issues led to their removal.[1] Reprints of strips featuring DC characters were edited so that other characters appeared in their place.

The broad scope of TTT called for the appearance of characters/figures never officially released by Mego. This led the strip's creators to commission customized figures for those characters, or to do their best with existing figures, the latter case resulting in such "customized" characters as "John Denver" (actually a Bo Duke Mego figure wearing glasses) or Iceman's "Snowman" incarnation represented as a Mego figure rolled in shredded coconut.

Additionally, a large variety of other toy lines were featured, either independently, or alongside the Megoville characters. These lines included Star Wars, Smurfs, Transformers, G.I. Joe, Masters of the Universe, Gobots, and a host of others. The Marvel Mego characters also met their "evil twins" twice, in the form of the other toy lines based on Marvel characters, such as Marvel Legends.

While Twisted ToyFare Theatre features toys based on pre-existing characters, their personalities were usually caricatures of the original:

DC Comics controversy

Many early TTT strips featured several DC Comics characters, though an early strip entitled "The Super-Friends" featured Spider-man insulting the DC heroes for their ridiculousness. DC later filed a cease and desist order, preventing TTT from ever using DC characters.[1] TTT writers not-so-subtly poked fun at this with rare appearances of "Bat-Pumpkin", a Batman Mego figure with his costume re-colored to orange and purple and a pumpkin image replacing the Bat-symbol; even rarer were appearances of a similarly-altered Robin figure as Bat-Pumpkin's sidekick, "Squash". At other times, Marvel characters shushed DC references ("Ix-nay on the DC oke-jays!"), while in a Matrix parody, Mego Spidey encountered a "Crippled, web-savvy, redheaded secretary." whom he mistakenly thought was the Oracle; she was quick to correct him by saying "Heavens, no! That would be too close to a DC Comics copyright infringement."

Collections

The strips were reprinted by Wizard Entertainment, the publisher of ToyFare, in collections separate from the magazine. These contained additional content, including behind-the-scenes information on how the stories were written and photographed, and Official Handbook of the Marvel Universe-style biography pages about featured TTT characters. Wizard published twelve of these collections — eleven regular collections and a special 10th-anniversary collection.

Various toy-collecting celebrities provided introductions for the collected volumes, including Kevin Smith, Seth Green, Stan Lee, Paul Dini, Mark Hamill, Rob Van Dam, "Weird Al" Yankovic, Patton Oswalt, and Joe Quesada. Jeph Loeb provided the introduction for the Twisted ToyFare Theatre 10th Anniversary Collection.

Robot Chicken connection

The television show Robot Chicken, which features animated action figures, sprung from Twisted ToyFare Theatre — quite literally, as former TTT writer Tom Root is head writer for the show, along with fellow TTT alum Matthew Senreich.[1] Robot Chicken producer Seth Green is also an avid toy collector and was a long-time friend of the magazine. He wrote the introduction for one of the Twisted ToyFare Theatre collected editions. (Actor Mark Hamill, a frequent voice actor on Robot Chicken, also wrote the introduction to one of the collections.)

Interestingly, Robot Chicken airs on the Adult Swim portion of Cartoon Network — which, like DC Comics, is owned by Time Warner.

See also

References

  1. 1 2 3 4 5 6 Thomas, Jr., Dr. Ronald C. "Playing with Themselves: Robot Chicken and 'Twisted Toyfare Theatre,'" The New York Review of Science Fiction (Oct. 2010), pp. 17-19.
  2. Melrose, Kevin (January 24, 2011). "Breaking: Wizard and ToyFare magazines fold". Comic Book Resources.
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