Twice (album)

#Twice
Standard edition
Compilation album by Twice
Released	June 28, 2017 (2017-06-28)
Recorded	2015–2017
Studio	JYPE Studios
Genre	J-pop, pop[1][2]
Language	Japanese Korean
Label	Warner Music Japan
Producer	J.Y. Park "The Asiansoul"
Twice chronology
Signal (2017)Signal2017 #Twice (2017)
Alternative covers
Limited edition DVD
Singles from #Twice
"TT (Japanese ver.)" Released: June 28, 2017 (2017-06-28)[2]
Music video
"TT (Japanese ver.)" on YouTube

#Twice (Hashtag Twice^[3]) is the first Japanese album by South Korean girl group Twice. It is a compilation album consisting of both Korean and Japanese-language versions of the group's first five singles. It was released on June 28, 2017 by Warner Music Japan.^[4][5]

The album surpassed 100,000 unit sales within 4 days since its release, and sold a total of 136,157 physical copies on its first week sales.^[6][7] It recorded over 200,000 unit sales on Oricon Albums Chart in less than a month.^[8]

Background and release

In early February 2017, Twice launched their Japanese website and other social media channels. Large photos and ads of Twice were seen on the walls of busy shopping districts and subway station in Tokyo on February 8.^[9][10][11] On February 24, they officially announced that their Japanese debut was set for June 28, 2017. It was revealed then that they would release a compilation album titled #Twice which consists of 10 songs including both Korean and Japanese-language versions of "Like Ooh-Ahh," "Cheer Up" and "TT." On the same day, five Japanese morning programs informed viewers of the upcoming debut and featured Twice in an interview.^[4][12][13]

On May 31, Twice released details of the album, including the track listing. It has three versions: Standard Edition, First Press Limited Edition A (CD and photo book) and Limited Edition B (CD and DVD).^{[5][14][15][16]}

On June 7, Warner Music Japan uploaded a short recording video of Twice for the Japanese version of "Like Ooh-Ahh" on YouTube. A week later, Twice digitally released "Signal (Japanese ver.)", along with the short version of its music video, as a preview and countdown to album release.^[17][18] #Twice was officially released on June 28. It was also released as a digital download in EP format on various portals, including South Korean music sites distributed by Genie Music, containing the five Japanese-language songs.^[2][19]

Promotion

On June 14, 2017, it was announced that Twice would have a collaboration with Shibuya 109 store's 109 Summer Sale campaign for 2017 to mark the album release of #Twice. The store hosted pop-up stores called #Twice Pop-up Store and #Twice Gallery at its Tokyo and Osaka branches throughout July.^[20][21] They also launched a promotion campaign with Tokyo Tower. On June 29–30, letters "TT", which represent the title track, were displayed in bright pink lighting on the Japanese tourist destination.^[22]

The group performed "TT (Japanese ver.)" for the first time on a television program on the June 30th episode of Music Station, the first South Korean girl group to perform on the show since 2012. They appeared on the 2 hour special episode along with Exile The Second, Kanjani8, Keyakizaka46, Dean Fujioka, Tomoyo Harada and Hey! Say! JUMP.^[23][24]

On July 2, Twice held their two-part debut showcase titled Touchdown in Japan in Tokyo Metropolitan Gymnasium, where they performed their first five Japanese songs, "Touchdown" from Page Two, "Jelly Jelly" and "One in a Million" from Twicecoaster: Lane 1 and a medley of their first five Korean singles. It was attended by a total of 15,000 people.^{[25][26][27][28]}

Twice greeted more than 10,000 fans through a "Hi-Touch", an event where you can share high fives and handshakes in a very close position with the band members, held at Makuhari Messe in Mihama-ku, Chiba on August 5 and at Intex Osaka in Suminoe-ku, Osaka on August 6.^[29][30]

Commercial performance

#Twice debuted at number 2 on the Oricon Daily Album Chart on June 27, 2017, selling 46,871 physical copies. It then claimed the top spot of the daily chart on its fifth day.^[31][32][33] The album charted at number 2 on Oricon Weekly Album Chart, which sold 136,157 units, the highest first week album sales among K-pop artists in Japan in the last two years.^[7][34] It also debuted at number 1 on Oricon Weekly Digital Album Chart with 6,295 download count.^[35]

On July 6, it was reported that over 210,000 copies of the album have been shipped out within a week since its release.^[36]

Track listing

Content production

Credits adapted from album liner notes.^[37]

Locations

Personnel

JYP Entertainment staff

Warner Music Japan staff

Japanese version recording staff

Design staff

Movie staff

Other personnel

Charts

Certification

References