Truth in Advertising (organization)

Truth in Advertising
Formation 2012 (2012)
Legal status 501(c)(3) nonprofit
Purpose Consumer advocacy
Location
Website tina.org

TINA.org (TruthinAdvertising.org) is an independent, non-profit, advertising watchdog organization whose mission is to empower consumers to protect themselves and one another against false advertising and deceptive marketing.[1][2][3] TINA.org was founded in 2012 and received its initial funding from Karen Pritzker and Michael Vlock through their Seedlings Foundation, which supports programs that nourish the physical and mental health of children and families, and fosters an educated and engaged citizenship.[1][4] TINA.org is headed by Bonnie Patten, who has served as its Executive Director since its founding.[1]

On March 28, 2013, TINA.org took action against NourishLife, LLC after finding that the company was using a number of deceptive marketing tactics to sell a potentially harmful supplement for children with speech delays.[5] The organization sent legal complaint letters to the company’s CEO as well as to the Federal Trade Commission, the Food and Drug Administration, and the Illinois Attorney General, urging each of them to take action.[5] On Aug. 14, 2013, the National Advertising Division of the Better Business Bureau recommended that the company discontinue and amend certain claims used to market the product. The company has since corrected its website and has begun amending its product packaging.[6][3][7] TINA.org’s investigation and criticism of Vemma, which makes the energy drink Verve and enlists students ostensibly to sell its products, has been cited and quoted in New York Post articles[8][9] that raised questions about whether Vemma is running a legitimate multi-level marketing business or an illegal pyramid scheme. A subsequent class-action lawsuit against Vemma cited TINA.org's reporting of numerous complaints about Vemma that have been submitted to the Federal Trade Commission.[10]

References

Notes
  1. 1 2 3 "A New Connecticut-Based Website Works to Uncover False Advertising", Gregory B. Hlady, CT.com, April 3, 2013
  2. ↑ Wall Street Journal Radio/WCBS Radio Joe Connolly, May 16, 2013
  3. 1 2 "Who’s protecting the consumer?". Fox Business. 2013-10-11. Retrieved 2017-07-21.
  4. ↑ "Seedlings Foundation, Branford, CT". seedlingsct.org. Retrieved 2017-07-21.
  5. 1 2 "Kid's Dietary Supplement Forced to Change Deceptive Ads", Aaron Kase, Lawyers.com, Oct. 14, 2013
  6. ↑ "NourishLife revokes Speak claims to follow National Advertising Division recommendations", Maggie Hennessy, NutraIngredients USA.com, Oct. 15, 2013
  7. ↑ "Snake oil for the 21st century; Health claims that are too good to be true” ConsumerReports.org, September 2013
  8. ↑ "Verve energy drink turning college students into sales force", Michelle Celarier, New York Post, Sept. 29, 2013
  9. ↑ "Verve sweetens deal for college salesmen", Michelle Celarier, New York Post, Oct. 7, 2013
  10. ↑ "Vemma Verge Energy Drink Billing Class Action Lawsuit", Anne Bucher, Top Class Actions, Nov. 18, 2013

Journalism about TINA

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