Trade fair

IBM stand during CeBIT 2010 at the Hanover fairground, the largest exhibition ground in the world, in Hanover, Germany.

A trade fair (trade show, trade exhibition, or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "public" or "trade only". A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S., there are currently over 10,000[1] trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.

History

Modern trade fairs follow in the tradition of trade fairs established in late medieval Europe, in the era of merchant capitalism. In this era, produce and craft producers visited towns for trading fairs, to sell and showcase products. From the late eighteenth century, industrial exhibitions in Europe and North America became more common reflecting the technological dynamism of the Industrial Revolution.

In the late 19th century, the concept of annual industry-wide trade shows gained traction, spreading from European manufacturing centers to North America. By the 20th century, specialized companies came into existence simply to manage the trade-show industry, and permanent trade show grounds or convention centers were established as venues that featured a rotating calendar of trade shows.

In the 21st century, with the rapid industrialization of Asia, trade shows and exhibitions are now commonplace throughout the Asian continent, with China dominating the exhibitions industry in Asia, accounting for more than 55 per cent of all space sold in the region in 2011.[2]

Today

Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, booth design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). Consequently, cities often promote trade shows as a means of economic development.

With four in every five trade show visitor being viewed as a prospective customer[3], companies allocate a significant budget to participating in such events. Technological advancements have brought graphic design and digital displays to the forefront. Costs may also include fun activities and games to attract visitors and increase brand recall after the conclusion of the event[4].

Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations. An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting.

An example of the large format work that can be done at international trade shows.

Large trade fair grounds:

# Ground City Indoor floor area Outdoor floor area
1 Hannover Messe Hannover 496,000 m2 (5,340,000 sq ft) 58,070 m2 (625,100 sq ft)
2 World Market Center Las Vegas Las Vegas 460,000 m2 (5,000,000 sq ft)
3 Messe Frankfurt Frankfurt 366,600 m2 (3,946,000 sq ft) 96,000 m2 (1,030,000 sq ft)
4 Fira de Barcelona Barcelona 365,000 m2 (3,930,000 sq ft) 50,000 m2 (540,000 sq ft)
5 Fiera Milano Milan 345,000 m2 (3,710,000 sq ft) 60,000 m2 (650,000 sq ft)
6 Las Vegas Convention Center Winchester, Nevada (Las Vegas) 297,000 m2 (3,200,000 sq ft)
7 Koelnmesse Cologne 284,000 m2 (3,060,000 sq ft) 100,000 m2 (1,100,000 sq ft)
8 Messe Düsseldorf Düsseldorf 262,740 m2 (2,828,100 sq ft) 43,000 m2 (460,000 sq ft)
9 McCormick Place Chicago 248,000 m2 (2,670,000 sq ft)
10 Paris expo Porte de Versailles Paris 227,000 m2 (2,440,000 sq ft)
11 Feria de Madrid IFEMA Madrid 200,000 m2 (2,200,000 sq ft)
12 Messe München Munich 180,000 m2 (1,900,000 sq ft) 425,000 m2 (4,570,000 sq ft)
13 Messe Berlin Berlin 160,000 m2 (1,700,000 sq ft) 390,000 m2 (4,200,000 sq ft)

List of major trade fairs

List reviewed on March 12, 2014.

Title Description Dates Location Visitors
Abuja International Trade Fair Consumer and Indsutry Products September 21 -7, 2017 Abuja, Nigeria, Africa 15,000 approximately on a daily basis in 2016 [5]
AgQuip Agriculture August 22–24, 2017 Gunnedah, New South Wales, Australia 100,000 approximately in 2005[6]
AGRO Agriculture June 07–10, 2017 Kiev, Ukraine 121,220 in 2012[7]
Alimentaria Food and beverage March 24–27, 2017 Barcelona, Spain 157,632 in 2008[8]
Ambiente Consumer goods February 10–14, 2017 Frankfurt Trade Fair, Germany 139,245 in 2008[8]
Arab Health Healthcare January 30, 2017 - February 03, 2017 Dubai International Convention & Exhibition Centre, United Arab Emirates 102 666 in 2017[9]
Automotive Aftermarket Products Expo (AAPEX) Automotive aftermarket October 31 - November 2, 2017 Sands Expo, Las Vegas, Nevada, United States 115,000 in 2010[10]
Automechanika Automotive aftermarket September 13–17, 2016 Frankfurt Trade Fair, Germany 161,269 in 2008[8]
BAUMA Construction April 11–17, 2016 Munich, Germany 583,000 approximately in 2016[11]
Berlin Music Week Music September 3–7, 2014[12] Berlin[13] 70,000 in 2012
Bologna Motor Show Auto show December 3–11, 2016 Bologna, Italy 450.000 in 2013[14]
boot Düsseldorf Boats January 21–29, 2017 Messe Düsseldorf, Germany 267,379 in 2008[8]
Bread Basket Sustainable agriculture August 24–29, 2017 České Budějovice, Czech Republic 104.565 in 2008[8]
Buenos Aires International Book Fair Books April 27-May 15, 2017 Buenos Aires, Argentina 1,240,000 in 2008[15]
Cairo International Book Fair Books January 27, 2017 - February 10, 2017 Cairo, Egypt 2,000,000 in 2007
Kolkata International Book Fair Books Late January - Early February Kolkata, India 2,000,000 in 2012 - largest book fair in the world[16]
Canton Fair Consumer and Industry Products Spring session: April 15–19 (Phase 1); April 23–27 (Phase 2); May 1–5 (Phase 3). (111th Session)

Autumn session: October 15–19 (Phase 1); October 23–27 (Phase 2); October 31- November 4 (Phase 3).

 Guangzhou, China 192,013 in Spring Session 2008[17]
Caravan Salon Mobile home August 25, 2017 – September 03, 2017 Messe Düsseldorf, Germany 159,278 in 2008[8]
CeBIT Information and communication technology March 20–24, 2017 Hanover, Germany 480,000 in 2007[18]
Comic Market Comics August 11–13, 2017 Tokyo, Japan 550,000 in Summer Session 2008[19]
COMPUTEX Taipei Computer show May 30, 2017 – June 03, 2017 Taipei, Taiwan 106,517 in 2008[20]
CONEXPO-CON/AGG Construction March 07–11, 2017 Las Vegas Convention Center, Nevada, United States 145,000 approximately in 2008[21]
CP+ Photography March 1–4, 2018 Pacifico Yokohama, Yokohama, Japan 66,665 in 2017[22]
Drupa Printing Equipment May 31-June 10, 2016 Messe Düsseldorf, Germany 393,654 in 2004 from 127 countries[23]
E3, Electronic Entertainment Expo Video games June 13–15, 2017 Los Angeles, California, United States 60,000 in 2006; 41,000 in 2009[24] E3 became invitation only in 2007 and attendance dropped to around 5,000.[25]
EICMA Motorcycles November 10–13, 2016 Fiera Milano, Italy 504,999 in 2008[8]
Engimach Engineering and Machine tools exhibition December 06–10, 2017 Ahmedabad, Gujarat, India 140,000 in 2010[26]
Euroflora Flower show April/May once time every 5 years Genoa, Italy 730.000 in 1986[27]
EuroShop Retailing March 05–09, 2017 Messe Düsseldorf, Germany 104,766 in 2008[8]
Excon Construction Machinery and Equipment December 12–16, 2017 Bangalore, Karnataka, India 250,000 approximately in 2015[28]
Fieracavalli Horse show November 10–13, 2016 Verona, Italy 125,975 in 2008[8]
Fiera internazionale dell'agricoltura e della zootecnia Food and beverage April 28, 2017 – May 01, 2017 Foggia, Italy 162,466 in 2008[8]
Fiera internazionale del libro Books May 18–22, 2017 Turin, Italy 300,000 in 2007
Fitur Tourism January 18–22, 2017 Madrid, Spain 202,250 in 2008[8]
Foire internationale et gastronomique Food and beverage November 1–12, 2017 Dijon, France 201,050 in 2008[8]
Frankfurt Book Fair Books October 11–15, 2017[29] Frankfurt Trade Fair, Germany 280,194 in 2011[30]
Games Convention Video games August 22–26, 2017 Leipzig, Germany 203,000 in 2008[31]
Gamescom (formerly Games Convention, Leipzig) Video games August 22–26, 2017 [32] Cologne Trade Fair, Germany 345,000 in 2016 [33]
Genoa International Boat Show Boats September 21–26, 2017 Genoa, Italy 236,322 in 2008[8]
GITEX Consumer electronics March 29, 2007 – April 01, 2017 Dubai, United Arab Emirates 146,000 in 2016 [34]
Handicrafts Trade Fair Handcrafts May 19–21, 2017 Florence, Italy 151,830 in 2008[8]
Hannover Messe Industry, Technology April 24–28, 2017 Hanover, Germany 193,222 in 2008[8]
High Point Market Furniture April and October High Point, North Carolina United States 70,000-80,000
IFA, Consumer Electronics Unlimited Consumer electronics and home appliances September 1–6, 2017 Berlin, Germany 240,000 in 2016[35]
IFAT Waste management May 14–18, 2018 Munich, Germany 119,476 in 2008[8]
imm Cologne Furniture January 16–22, 2017 Cologne Trade Fair, Germany 106,677 in 2008[8]
Interclima + elec Efficient energy use November 7–10, 2017 Paris, France 105,0128 in 2008[8]
INPEX (Invention and New Product Exposition) Invention show annually, each June Pittsburgh, Pennsylvania, United States[36] more than 1,000 in 2013[37]
Intermot Motorcycles October 3–7, 2018 Cologne Trade Fair, Germany 203,000 in 2012[38]
International CES Consumer electronics January 9–12, 2018 Las Vegas Convention Center, Nevada, United States 177,000+ in 2016[39]
Internationale Automobil-Ausstellung Cars September 14–29, 2017 Frankfurt Trade Fair, Germany 931,700 in 2015 [40]
IGW Berlin Sustainable agriculture January 20–29, 2017 Messe Berlin, Germany 424,502 in 2008[8]
ITB Berlin tourism March 10–12, 2017 Messe Berlin, Germany 149,776 in 2008[8]
International Technical Fair machine engineering, automobiles, transport, information technologies, software, electronics, electrical engineering, construction, chemistry, power engineering, ecology September 25–30, 2017 Plovdiv, Bulgaria 141,000 in 2006
International Tourism Exchange (BIT) Tourism February 02–04, 2017 FieraMilano, Italy 109,571 in 2008[8]
INTERNOGRA Catering March 17–21, 2017 Hamburg, Germany 111,185 in 2008[8]
Interpack Moving industry May 4–10, 2017 Messe Düsseldorf, Germany 171,073 in 2008[8]
K Plastics Oct 19–26, 2016 Messe Düsseldorf, Germany 222.486 in 2010[41]
Light + Building Architectural lighting design March 18–23, 2018 Frankfurt Trade Fair, Germany 167,084 in 2008[8]
MADEexpo Architecture and buildings March 8–11, 2017 FieraMilano, Italy 170,779 in 2008[8]
MEDICA Medical technology November 13–16, 2017 Messe Düsseldorf, Germany 136,871 in 2008[8]
Mobile World Congress mobile telephony, Communications February 27, 2017 – March 02, 2017 Barcelona, Spain 93,000 in 2015 [42]
Mondial de l'Automobile Auto show September 29, 2016 – October 16, 2016 Paris, France 1,400,000 in 2006[43]
Mondo Natura Mobile homes September 11–19, 2010 Bologna, Italy 114,333 in 2008[8]
NAB Show Broadcasting April 22–27, 2017 Las Vegas Convention Center, Nevada, United States 93,000+ in 2013[44]
NAMM Music January 25–28, 2017 Anaheim, California, United States 85,000[45]
NAIAS Cars January 8–22, 2017 Detroit, Michigan, United States 800,000 in 2008[46]
National Agricultural Fieldays Agriculture 4 days in Mid June Hamilton, New Zealand 125,878 in 2007[47]
Novi Sad Fair Agriculture Middle of May Novi Sad, Serbia 600,000
Nuremberg International Toy Fair Toys, Games February 1–6, 2017 Nuremberg, Germany 80,000 in 2011[48]
Paris International Agricultural Show Agricultural show February 25, 2017 - March 05, 2017 Paris, France 619,000 in 2017[49]
Paris Air Show - SIAE Aerospace June 19–25, 2017 Paris, France 550,000 in 2007
photokina Photography September 26–29, 2018 Cologne Trade Fair, Germany 190,669 in 2016[50]
RemaxWorld Expo Toner/ Inkjet_printing October 12–14, 2017 Zhuhai, Guangdong, China 13,938 in 2015.[51]
Salón Internacional del Automóvil Auto show May 11–21, 2017 Madrid, Spain 289,737 in 2008[8]
Salone del Mobile (International Furniture Fair) Furniture March 2007 FieraMilano, Italy 270,000 in 2007[52]
Salon du Cheval Horse show November 25, 2017 – December 3, 2017 Paris, France 137,252 in 2008[8]
Salon nautique de Paris Boats December 2–10, 2017 Paris, France 252,808 in 2008[8]
SEMA Show Automobile aftermarket First week of November Las Vegas, Nevada United States 125,000 in 2014[53]
SHOT Show Firearms January 23–26, 2018 Sands Expo, Las Vegas, Nevada, United States 65,000+ in 2017[54]
SIMA Real estate May 25–28, 2017 Madrid, Spain 122,760 in 2008[8]
SIMO TCI Consumer electronics October 18–20, 2017 Madrid, Spain 300,000 approximately[55]
SPE Offshore Europe Upstream Oil & Gas September, Biennial Aberdeen, UK 63,000 in 2015
Sydney Royal Easter Show Agriculture 14 days over Easter Sydney, Australia 900,000 in 2007[56]
Tehran International Book Fair Books May 3–13, 2017 Tehran, Iran 2,000,000 approximately in 2010
The Big 5 Construction November 26-29, 2017 (annual) Dubai, UAE 78,579 participants in 2016[57] 
Thessaloniki International Trade Fair General Annually Thessaloniki, Greece 250,000 in 2011[58]
Tokyo Motor Show Auto shows October 27, 2017 - November 5, 2017 Tokyo, Japan 1,512,100 in 2005
Tokyo Game Show Video games September 21–24, 2017 Tokyo, Japan 271,224 in 2016[59]
World Dairy Expo Dairy Industry October 03-03, 2017 Alliant Energy Center, 2015 at Madison, Wisconsin, United States 850 from 100 countries in Madison, 2014 [60]
WOMEX World Music October 22–26, 2014 Tours Europe, 2014 at Santiago de Compostela, Spain 2,250 from 100 countries in Cardiff, 2013 [61]

See also

References

  1. ↑ CIC Economic Significance Study Executive Summary p.5 http://www.conventionindustry.org/ResearchInfo/EconomicSignificanceStudy/ESSExecSummary.aspx
  2. ↑ "Conventions and exhibitions: Asia-Pacific rising". TTGmice. Retrieved 1 April 2013.
  3. ↑ "Powerful Stats on the Value of Trade Shows". Trade Show News Network. Retrieved 26 July 2017.
  4. ↑ Fincher, Marcelo. "How to be a Showstopper at Your Next Trade Show Appearance". Retrieved 26 July 2017.
  5. ↑ "Information For Exhibitors". Abuja Chamber of Commerce & Industry. Retrieved May 20, 2017.
  6. ↑ "Participation Information". Farmonline.com.au. Retrieved March 14, 2008.
  7. ↑ "AGRO 2012 - Facts and Figures". agro-expo.com. Retrieved November 27, 2012.
  8. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 "Euro Fair Statistics 2008" (PDF). UFI, the Global Association of the Exhibition Industry. Retrieved 2010-05-10.
  9. ↑
  10. ↑ AAPEX Show Blog
  11. ↑ "bauma 2016: Record-breaking numbers in 2016".
  12. ↑ Berlin Music Week website
  13. ↑
  14. ↑ it:Motor Show
  15. ↑ The Fair was a success and they are already working for 2009, Clarin, May 13, 2008
  16. ↑ KOLKATA INTERNATIONAL BOOK FAIR – A MELTING POT
  17. ↑ China Import and Export Fair
  18. ↑ CeBIT End of Show Report 2007, CeBIT. Retrieved October 19, 2007.
  19. ↑ コミックマーケット７４アフターレポート (in Japanese). comiket.cp.jp. Retrieved 16 September 2010.
  20. ↑ "Taipei Computer Association: Perfect finale for COMPUTEX Taipei 2008 with exhibition size and number of buyers both achieving new heights". Computex.biz.
  21. ↑ "CONEXPO-CON/AGG". conexpoconagg.com. Retrieved March 20, 2008. Note: figures include attendees for the co-located International Exposition for Power Transmission.
  22. ↑ "Visitor Profile" (PDF). CP+ 2017 Report. Camera & Imaging Products Association. p. 5. Retrieved May 30, 2017.
  23. ↑ General Information - drupa Trade Fair
  24. ↑ Ellie Gibson (May 23, 2005). "E3: Organisers report record attendance at 2005 event". GamesIndustry.biz. Retrieved November 15, 2007.
  25. ↑ "E3 Media and Business Summit 2007 website". Retrieved November 15, 2007.
  26. ↑ ENGIMACH FACT SHEET
  27. ↑
  28. ↑ "Participation Information". www.excon.in. Retrieved August 4, 2014.
  29. ↑ http://www.book-fair.com/en/fbf/
  30. ↑ "The new face of the Book Fair" (Press release). Frankfurt Book Fair. Retrieved 2011-11-10.
  31. ↑ "Abschlussbericht: Gamesbranche bleibt 2009 in Leipzig". Leipziger-Messe.de. August 24, 2008. Retrieved 16 September 2010.
  32. ↑ "Gaems Convention zieht als GAMESCom nach Köln". February 25, 2008. Retrieved 16 September 2010.
  33. ↑ "Gamescom Cologne - attendance 2016".
  34. ↑ "Gitex 2016".
  35. ↑ IFA 2016
  36. ↑ Kaitlynn Riely (20 June 2013). "Invention convention INPEX gathers in Pittsburgh". Pittsburgh Post-Gazette. Archived from the original on 26 December 2013. Retrieved 10 January 2014.
  37. ↑ Justine Coyne (20 June 2013). "Inventors bring their best ideas to INPEX". Pittsburgh Business Times. American City Business Journals. Retrieved 10 January 2014.
  38. ↑ "Final Report INTERMOT 2012" (PDF) (Press release). Cologne Trade Fair. October 7, 2012. Retrieved December 30, 2012.
  39. ↑ "CES!" (Press release). Consumer Electronics Association. January 10, 2016. Retrieved January 13, 2017.
  40. ↑ "Wissmann: At 931,700 visitors, this IAA has more than fulfilled our expectations" (Press release). IAA. 2015-09-27. Retrieved 2016-01-10.
  41. ↑ Retrieved January 24, 2013.
  42. ↑ MWC2015-shatters previous records
  43. ↑ 1400000 visitors in 15 days
  44. ↑ "2014 NAB Show Brings Cloud-Based Workflows Center Stage" (Press release). National Association of Broadcasters. March 11, 2014. Retrieved March 12, 2014. See "About NAB Show" near the bottom of the page.
  45. ↑ Exhibitors, NAMM website. Retrieved November 27, 2007.
  46. ↑ Chico Concours d'Elegance
  47. ↑ Fieldays 2007 Statistics, National Agricultural Fieldays Website. Retrieved March 14, 2008.
  48. ↑ "Report of International Toy Fair 2011: The results" (Press release). Retrieved September 10, 2011.
  49. ↑ "Paris International Agricultural Show 2017: Attendance".
  50. ↑ "photokina Report 2016" (PDF). koelnmesse. Retrieved 2017-03-27.
  51. ↑ "RemaxWorld Expo Overview".
  52. ↑ Cosmit - Visitatori
  53. ↑ http://www.semashow.com/domestic-bin
  54. ↑ "2017 SHOT Show Boasts Big Attendance and Positive Outlook for the Firearms Industry". National Shooting Sports Foundation. January 20, 2017. Retrieved March 27, 2017.
  55. ↑ SIMO e-life 2007 aims to become an annual point of reference for the video-games sector throughout Europe SIMO press release, July 25, 2007. Retrieved on October 11, 2007
  56. ↑ About the 2008 Show, Sydney Royal Easter Show Website. Retrieved March 14, 2008.
  57. ↑ "The Big 5 Dubai | Construction Exhibition - Construction Event". www.thebig5.ae. Retrieved 2017-07-10.
  58. ↑ "76η Διεθνής Έκθεση Θεσσαλονίκης" [76th Thessaloniki International Trade Fair]. www.helexpo.gr. Retrieved 1 March 2012.
  59. ↑ "Tokyo Game Show: 2016 Attendance".
  60. ↑ https://www.worlddairyexpo.com/pages/Attendee-General-Information.php
  61. ↑ "WOMEX Final Press Release, Saturday, 26 October 2013". Retrieved June 18, 2014.


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