Tourism Authority of Thailand
| การท่องเที่ยวแห่งประเทศไทย | |
| Abbreviation | TAT |
|---|---|
| Predecessor |
|
| Formation | August 10, 1949 |
| Type | National |
| Headquarters | Ratchathewi, Bangkok |
Governor | Yuthasak Supasorn[1] |
Vice Governor |
Somrak Kumputch Sujitra Jongchansitto Santi Chudintra Srisuda Wanapinyosak Tanes Petsuwan Chattan Kunjara Na Ayudhya Noppadon Pakprot |
| State-owned enterprise | |
Main organ | Ministry of Tourism and Sports |
Budget | 7,094.8 baht million (FY2017) |
| Website |
www |
The Tourism Authority of Thailand (TAT) (Thai: การท่องเที่ยวแห่งประเทศไทย) is an organization of Thailand under the Ministry of Tourism and Sports. Its mandate is to promote Thailand's tourism industry.
Initiatives
- TAT uses the slogan "Amazing Thailand" to promote Thailand internationally. In 2015, this was supplemented by a "Discover Thainess" campaign.[2]
- To reignite growth in Thailand's tourist industry, TAT embarked on a new campaign for 2015 entitled "2015: Discover Thainess".[2][3] TAT Governor Thawatchai Arunyik said the campaign will incorporate the "twelve values" that Thai junta leader and Prime Minister Prayut Chan-o-cha wants all Thais to practice.[4] TAT officials foresee a large increase in tourist numbers due to the "Discover Thainess" campaign. Ms Somrudi Chanchai, Director of the TAT Northeastern Office, has forecasted that tourists to her Isan region will increase by 27.9 million [sic] visitors, generating 65 billion baht in revenue.[5]
- In 2017, the Thai government approved a 143.5 million baht budget to fund the Michelin Guide in a five-year contract to publish Thai editions of the well-known food guides. Bangkok will be the first city Michelin will explore for best restaurants. The project will then expand to other Thai cities.
Budget
TAT's budget for FY2017 is 7,094.8 million baht.[6]:93
See also
References
- ↑ Sangiam, Tanakorn (26 March 2017). "TAT to attract Chinese tourists from South Korea and Japan markets" (Press release). National News Bureau of Thailand (NNT). Retrieved 27 March 2017.
- 1 2 "History". TATnews.org. Tourism Authority of Thailand (TAT). 2015. Retrieved 7 May 2015.
- ↑ "2015 Discover Thainess". Amazing Thailand. Tourism Authority of Thailand (TAT). Retrieved 9 January 2015.
- ↑ "2014 Tourist Arrivals in Thailand Drop By 6.6 Percent". Khaosod English. Retrieved 9 January 2015.
- ↑ "More tourists travel "Isan"". National News Bureau of Thailand (NNT). NNT. 13 February 2015. Retrieved 13 February 2015.
- ↑ Thailand's Budget in Brief, Fiscal Year 2017 (PDF). Bureau of the Budget (Thailand). 2016. Retrieved 21 February 2017.
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