Toro (magazine)

Toro

Official Logo
Editor-in-chief William Morassutti
Categories Men's
Year founded 2003
Final issue 2007
Country Canada
Language English
Website www.toromagazine.com
ISSN 1709-1314

TOROmagazine.com is an English language, web-only multimedia publication, billing itself as "the go-to destination for the discerning male." TORO uses state-of-the-art technology to examine contemporary society, with a humorous outlook on the best and worst of modern culture. TORO has established itself as a showcase for diverse subjects, including sports, style, drinks, cars, gadgets, gear and women.

Brand lineage

In 2003, TORO magazine entered into the Canadian marketplace as a glossy men's lifestyle publication, with complimentary issues distributed inseam of The Globe and Mail. During its print run, TORO garnered a number of accolades for its vision and style. During its four-year run, TORO garnered more than 60 National Magazine Award nominations.[1] In 2007, TORO magazine suspended publication[2] – but Black Angus Media, a full-service digital media company that controlled TORO's electronic rights, was interested in continuing its run electronically.

William Morassutti, Editorial Director and Executive Director of TORO magazine, had co-founded Black Angus Media with TORO founder Chris Bratty in order to extend the brand into electronic and digital media. On 21 May 2008, Black Angus Media launched TORO as a web-only publication, TOROMagazine.com.

Content overview

TOROMagazine.com's original content lineup spans videos, blogs, photo galleries, live music, and graphic novels, making TORO a multi-dimensional, 21st Century brand. Its office set-up located in downtown Toronto includes a state-of-the-art high definition video studio for production and post-production and a diverse stable of contributors, including writers, videographers, photographers, illustrators, and web designers. The production team includes editors and digital strategists – and the site's strategic partnerships branch out to encompass advertising, marketing, and public relations firms.

Web TORO Woman

References

  1. "National Magazine Awards", Magazine Awards
  2. "Driven magazine expands". Canadian Magazines. 27 March 2007. Retrieved 24 July 2015.
  3. "Adrienne Kress. What Men Need to Know about Sex, Style, Music, Sports, Drinks & Video". toromagazine.com. Retrieved 3 February 2016.
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