tooXclusive

tooXclusive
Type of site
Music website
Available in English
Owner Olutayo "Tyler" Duncan Sotubo
Editor

Jim Donnett

Yusuf Alyusuf Hassan

Daniel Enisan

Tobi Ibironke

Yewande Osogbiye

Catherine Bashua Alimi

Adedeji Adekunle

Babatunde Oluokun

Godwin Ondachi

Omosalewa Liadi

Omoshola Omotayo
Slogan(s) Your entertainment hub
Website www.tooxclusive.com
Alexa rank Increase 4,340 (Global, March 2017)
Commercial Yes
Registration Optional
Users 3,592,000
Launched September 2010 (2010-09)
Current status Online
Written in html
IP address 208.97.136.13

tooXclusive is a music and review website.[1] Launched in 2010 by Olutayo "Tyler" Duncan Sotubo, the website is notable for organizing its yearly "tooXclusive Online Music Awards".[2] They pride their establishment as the number one source for everything pan-African music entertainment, reviews, trending news and celebrity updates.[3]

Overview

tooXclusive was launched in 2010 by editor-in-chief Olutayo "Tyler" Duncan Sotubo. Like any proper music site,[4] they provide a complete package of music/video downloads, reviews, industry news, top 10 charts, interviews and other music related editorials. Over time since their foray into the music and entertainment blogosphere, they've succeeded in making way to owning a revered and frontline status from music lovers general entertainment practitioners.

tooXclusive in their over 6-year stint have become eponymously famed for stylized top 10 charts, music video downloads and editorial content patterned after industry happenstances. The top 10 chart is a countdown of Naija's finest in the music industry spanning different categories from Producers to Next Rated Acts, Hottest Artistes, Banging Collaborations and many more like it. The chart is put together by the TX team after much research and careful deliberation. Each chart features 10 Nigerian music acts that have excelled in specific categories and met certain criterion within a given time frame. Raising the stakes in the game, tooXclusive embarked on issuing out editorial content that included spotlight profile of buzzing artistes, their materials (music and videos) to even critical reviews of albums, EPs and mixtapes released by these artistes. This feat has continued to drive a conversation between diehard fan parties who are staunch believers in the movement of the very many music celebrities that the industry has produced. Often times, tooXclusive has come under serious heat sometimes leading to spiteful backlashes for having shared a writer's opinion in perspective on how these artistes enact their music propaganda.[5]

tooXclusive Ghana

tooXclusive Ghana (or tooXclusive GH) is a branch out of tooXclusive.com which caters specifically for the needs of the fast growing Ghanaian music industry. The site features a comprehensive profile of Ghana's music acts, their songs, music videos and other entertainment related stuff – with a dash of Naija content of course!

Talking to Duncan Sotubo, CEO of tooXclusive he said… "The aim of tooxclusive from its inception has always been to be the biggest music distribution platform all over Africa and after a successful 4 years in Nigeria, we're convinced that we can comfortably branch out, offering our foremost and indigenous brand to other African Countries."[6]

tooXclusive Music Awards

The #TxOMA has become the most talked about happenstance on the blogosphere, being the first of its kind as far as online awards is concerned. TooXclusive's status as a leading website for music and entertainment content in Africa, undoubtedly puts them in the best position to dish out accolades to deserving artistes and brands that have performed exceptionally well in a specified year under review.

The recent edition turned out to be the most impressive in the last four years based on feedback from fans and artistes nationwide. Not only were the likes of Vanessa Mdee, Stonebwoy and Diamond Platnumz recognized on this platform, superstar acts like Vector, Yemi Alade, Seyi Shay, YCEE and Olamide[7] showed their gratitude on various social media platforms for receiving custom-design award plaques that were presented to them at their individual abodes. The tooXclusive award holds exclusively online, with votes being cast via the website platform.[8]

Awards and nominations

Year Event Prize Result
2012 2012 Nigeria Entertainment Awards Music Website of the Year Nominated
2013 2013 Nigerian Blog Award Music Blog of the Year Won
2015 City People Entertainment Awards Music Website of The Year Nominated[9]
Scream All Youths Awards Your Favorite Blog Nominated
2014 City People Entertainment Awards Music Website of The Year Nominated
2016 The Beatz Awards Best Online Music Platform Won

References

  1. Showemimo, Adedayo (9 December 2015). "Olamide leads with 7 nominations at tooXclusive Awards 2015". Nigeria Entertainment Today. Retrieved 10 December 2015.
  2. "Davido, Tiwa Savage, Olamide, Others Nominated for Tooxclusive Awards". ThisDay Newspaper. 13 December 2014. Retrieved 10 December 2015.
  3. "Falz, Phyno, Kiss Daniel top TooXclusive Awards 2016 nominees lList".
  4. "Top 10 Nigerian Music Blogs – Ranks NG". Ranks NG. 16 June 2013. Retrieved 2017-02-22.
  5. "STREAMS OF FORTUNE: HOW INDIGENOUS FIRMS ARE WORKING TO MAKE MUSIC STREAMING". Ventures Africa. Retrieved 10 December 2015.
  6. "Nigeria's leading music distribution portal launches tooXclusive Ghana - AmeyawDebrah.Com". ameyawdebrah.com. Retrieved 2017-02-22.
  7. "YBNL Artistes Bags Multiple Wins at TooXclusive Awards". Retrieved 2017-02-22.
  8. "Falz, Kiss Daniel and Phyno lead 2016 TooXclusive Awards nominations". Nigerian Entertainment Today – Nigeria's Top Website for News, Gossip, Comedy, Videos, Blogs, Events, Weddings, Nollywood, Celebs, Scoop and Games. 30 November 2016. Retrieved 2017-02-22.
  9. Oleniju, Segun (13 July 2015). "City People Awards 2015 – Full Nominees List". 36NG. Retrieved 10 December 2015.
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