Tohato

Tohato Inc. (Kabushiki Gaisha Tōhato) is a Japanese food company specialising in snack food.[1]

Products

Tohato launched two new snacks brands, "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in engagement marketing, by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008.[11]

References

  1. ↑ "Company Overview of Tohato Inc.". bloomberg.com. Bloomberg. Retrieved August 18, 2016.
  2. ↑ http://gigazine.net/news/20130917-tohato-all-raisin-granola/
  3. ↑ http://makernews.biz/201606036552-27/
  4. ↑ http://archives.sfweekly.com/foodie/2009/04/20/snacktion-tohatos-caramel-corn
  5. ↑ http://www.goodfood.com.au/eat-out/news/just-open-eat-asia-at-daiso-sydney-cbd-20151119-gkzuvy.html
  6. ↑ http://sweets.seriouseats.com/2012/08/japanese-snacks-tohatos-choco-crunch-caramel-corn-review.html
  7. ↑ http://gigazine.net/news/20080310_ninjya_snack/
  8. ↑ http://www.nikkei.com/article/DGXLASFL20H5U_Y6A720C1000000/
  9. ↑ https://news.nissyoku.co.jp/news/detail/?id=TREND20160729112527164&cc=08&ic=060
  10. ↑ http://www.j-cast.com/2007/11/02012842.html
  11. ↑ Snow, Jean. "Snack Armies Wage War in Mobile Game". wired.com. Wired. Retrieved August 18, 2016.


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