Titan Sports (newspaper)

Titan Sports

The front page of Titan Sports on November. 17th, 2016
Type semi-weekly newspaper
Format Tabloid
Owner(s) Titan Sports Media Group
Founded 1988
Language Chinese
Headquarters Changsha and Beijing
Website www.titan24.com

Titan Sports (Chinese: 体坛周报) is a leading sports newspaper in China. It is operated by the Titan Sports Media Group.

History

1988-2000

Titan Sports was founded in 1988 as a sports newspaper owned and operated by Hunan Sports General Association. On 3rd, December, 1990, Titan Sports opened a new column European Leagues Round-up, which marks that Titan Sports became the first Chinese newspaper keeping track of European football. In May, 1992, Titan Sports launched a continuous coverage of the 1992 NBA Finals with its column Up to date: The Final Chapter of NBA, as the first Chinese media outlet reporting National Basketball Association games in the form of continuous coverage. In 1994, Titan Sports started keeping track of Chinese domestic league Jia A after its foundation.

In the market competition of Chinese newspaper in the late 1990s, Titan Sports gradually exceeded other sports newspapers in China in circulation and in public influence. During Sydney 2000 Summer Olympics, the circulation of Titan Sports surpassed 2 million per issue.[1]

2001: World Cup qualifying

Titan Sports on Oct.8th,2001

The 2002 World Cup Qualifying was the major focus of Titan Sports after Sydney 2000 Summer Olympics. In 2001, the year when China was playing for the The 2002 World Cup Qualifying, the average circulation of Titan Sports per issue was 1.6 million.[2] On October, 7th, 2001, after China defeated Oman with 1:0 in Shenyang, qualifying for the 2002 World Cup and qualifying for the World Cup for the first time in history. On the issue of Titan Sports on 8th, October, 2001, the circulation was a record-breaking 2.6 million. It is still a record in the history of newspaper publication in China.

2001-2008

After the 2002 World Cup, the next major goal and opportunity of stepping further for Titan Sports is the Beijing 2008 Summer Olympics. In order to prepare for reporting of the Beijing 2008 Summer Olympics and to expand its market share and influence, Titan Sports opened its Beijing Bureau in 2005, as another headquarter of Titan Sports Media Group apart from its original base in Changsha.

2008-present

During the year of Beijing 2008 Summer Olympics, Titan Sports started its pace to develop its multi-media platforms under the strategy of Titan Sports Media Group, following the changes of the ways Chinese people receive and read sports news.

On 1st, May, 2008, three months before the Beijing 2008 Summer Olympics titan24.com was built as the official website of Titan Sports.

In October, 2015, Titan Sports Plus was founded as the mobile app of Titan Sports Media Group, in which the articles of Titan Sports are also selectively published.

Partnership

Titan Sports and Sovetsky Sport signed a memorandum of understanding in the Great Hall of the People, Beijing on Jun.25th, 2016

Titan Sports is the first sports newspaper in China developing partnership and cooperation overseas. It is now a partner of a number of well-known sports media outlets including L'Équipe, Sovetsky Sport, La Gazzetta dello Sport, Kicker and Marca.

Awards

In 2012, Titan Sports founded Best Footballer in Asia, an annual prize presented to the best football player representing for Asian national football team or Asian football club during the preceding year. It has been presented since 2013, as the most influential football prize in Asia apart from the annual prizes awarded by AFC.

See also

References

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