Time to Change (mental health campaign)
 | |
| Founded | 2009 |
|---|---|
| Type | Charitable organisation |
| Focus | Mental illness |
| Location |
|
Area served | England |
| Slogan | "Let's end mental health discrimination" |
| Mission | To reduce stigma and discrimination |
| Website |
www |
Time to Change is a mental health campaign in England, launched in 2009 with the objective of reducing mental health-related stigma and discrimination.
Description
Time to Change (TTC) was formed in 2009 by mental health charities MIND and Rethink Mental Illness, aiming to reduce mental health-related stigma and discrimination. A specific objective was to reduce stigma and discrimination by 5 per cent in the first 12 months. The first four years were funded by grants of £20.5 million from the Big Lottery Fund and Comic Relief.[1]
TTC also asks organisations and individuals to sign a pledge supporting its anti-stigma programme. Organisations signing the pledge include the Bank of England, the Financial Conduct Authority, British Gas, British Telecom, Lloyds Banking Group, Ernst & Young, E.ON, PepsiCo and parts of the National Health Service.[2] A pledge event took place at the Houses of Parliament in October 2013, giving MPs an opportunity to sign up.[2]
In 2011, TTC launched a four-week television advertising campaign to promote its new slogan: "It's time to talk. It's Time to Change."[3]
The campaign has been fronted by a number of celebrities, including political strategist Alastair Campbell, presenter Davina McCall,[4] singer Frankie Sandford, and boxer Ricky Hatton.[5] In 2014, the campaign supported the "Laughing for a Change" project run by actress Janice Connolly, which aimed to promote awareness of mental health through a stand-up comedy tour.[6]
Outcomes
An academic study was carried out to measure whether TTC had met their 5 per cent target in the first 12 months. Though the participation in the telephone surveys was very low, they measured "progress toward meeting TTC's target of a 5 per cent reduction in discrimination".[1]
An independent evaluation of the campaign's first four years took place in 2013. Though it found a reduction in discrimination from friends and families, change in attitudes from health professionals was negligible.[7]
Wales
In Wales the campaign was launched in 2012 under the name Time to Change Wales,[8] led by Welsh mental health charities MIND Cymru, Gofal and Hafal.[9]
References
- 1 2 Henderson, Claire; Corker, Elizabeth; Lewis-Holmes, Elanor; Hamilton, Sarah; Flach, Clare; Rose, Diana; Williams, Paul; Pinfold, Vanessa; Thornicroft, Graham (1 May 2012). "England's Time to Change Antistigma Campaign: One-Year Outcomes of Service User-Rated Experiences of Discrimination". Psychiatric Services. American Psychiatric Association. 63 (5). doi:10.1176/appi.ps.201100422. Retrieved 13 November 2013.
- 1 2 Atkinson, Neil (18 October 2013). "Jason McCartney joins Time to Change mental health campaign". Huddersfield Examiner. Retrieved 13 November 2013.
- ↑ Baker, Rosie (22 March 2011). "Time to Change attempts to end mental health stigma". Marketing Week. Retrieved 13 November 2013.
- ↑ "Campaign to get dads fighting mental health taboo". Cambridge News. 18 August 2011. Retrieved 13 November 2013.
- ↑ Baker, Rosie (20 August 2013). "Frankie Sandford fronts new mental health campaign". Hertfordshire Mercury. Retrieved 13 November 2013.
- ↑ Gill, Becca (1 March 2014). "Review: Laughing for a Change – The Stand, Newcastle". Giggle Beats. Retrieved 23 March 2014.
- ↑ David Brindle (3 April 2013). "Mental health anti-stigma campaign fails to shift health professionals' attitudes". The Guardian. Retrieved 13 November 2013.
- ↑ Scott Buckler (21 February 2012). "Health Minister launches campaign to end mental health discrimination in Wales". Govtoday. Retrieved 13 November 2013.
- ↑ Julia McWatt (9 August 2012). "Charities want better understanding of mental health in Wales' workplaces". WalesOnline. Media Wales. Retrieved 17 November 2013.