Throwaway line
In comedy, a throwaway line (also: throwaway joke or throwaway gag) is a joke delivered "in passing" without being the punch line to a comedy routine, part of the build up to another joke, or (in the context of drama) there to advance a story or develop a character. Throwaway lines are often one-liners, or in-jokes, and often delivered in a deadpan manner.
In comic strips (Sunday comics in particular) throwaway gags are often placed in the throwaway panels of the comic, and are located there so that removing the throwaway panels for space reasons will not destroy the narrative of the central comic.
In episodic fiction, a line intended originally as a throwaway line in one episode may later be retconned by being incorporated into the back-story of the main drama, and used to develop the longer-term plot.
In Rick & Morty, the McDonald's Mulan schezwan sauce is a great example of NOT throwaway.