The Skimm

theSkimm
Private
Industry News media
Founded 2012 (2012)
Headquarters United States
Area served
 United States
Key people
 Danielle Weisberg
Carly Zakin
Products The Daily Skimm
Skimm Ahead
Members Over 4 million
Website www.theskimm.com

The Skimm (styled theSkimm) is an American media company, founded in 2012 by Danielle Weisberg and Carly Zakin, known for its daily email newsletter that focuses on delivering popular news to its subscribers. The Skimm focuses on a short, simple, and easy-to-read version of the news, and is specifically targeted at urban women aged 22–34.[1]

History

Weisberg and Zakin were two college students from two different cities. Zakin was attending the University of Pennsylvania and Weisberg, Tufts University.[2] They met when they were both studying abroad in Rome.[3] After college they both happened to pursue careers as producers at NBC News.[4] Both the women describe themselves as "news nerds." They wanted to create an easy-to-read way to learn about the news and current events. In July 2012, they resigned from their jobs and started The Skimm.[5] The community around The Skimm quickly grew and now celebrities like Oprah, Sarah Jessica Parker, and Michelle Obama call themselves subscribers and supporters.[1] Weisberg and Zakin have been guests on The Daily Show with Trevor Noah,[6] Today Show,[7] Good Morning America, MSNBC’s Morning Joe,[8] Fox & Friends,[9] CNBC’s Squawk Alley,[10] and have been named to the Forbes 30 Under 30 in Media,[11] Vanity Fair's The Next Establishment,[12] Fortune’s 40 Under 40,[13] and Adweek's Young Influentials[14].

In June 2016, theSkimm raised $8 million in Series B funding to move into video with the launch of Skimm Studios. The round was led by 21st Century Fox and included early backers RRE Ventures, Homebrew and Greycroft Partners.[15]

In the Fall of 2016, theSkimm interviewed 12 of the major candidates for U.S. President and registered 110,000 people to vote in the 2016 election.[16][17]

Products and Services

The Daily Skimm is the company's daily email newsletter. According to the company's website, it gives you "all the news and info you need to start your day."[18] It focuses on a short, simple, and easy-to-read version of the news, and is specifically targeted at urban women aged 22–34.[1] In 2015, the newsletter had over 1.5 million subscribers.[1] As of November 2016, the newsletter has over 4 million subscribers.[19]

In 2016, theSkimm launched the Skimm Ahead app for iOS, which highlights key upcoming events by directly inserting them into its subscribers' calendars.[20][21][22]

Skimm’bassadors

theSkimm has more than 16,000 Skimm’bassadors who, in their communities, serve as brand ambassadors for the company. Skimm’bassadors get company swag, access to the company’s founders and brand promotions, product testing and networking opportunities.[23]

To become a Skimm’bassador, a Daily Skimm subscriber must refer 10 people to subscribe to the newsletter using his/her unique referral link from the newsletter.[24]

References

  1. 1 2 3 4 "How The Skimm’s passionate readership helped its newsletter grow to 1.5 million subscribers". Nieman Lab. Retrieved March 22, 2016.
  2. ↑ "Ladypreneurs We Love | the Skimm's Carly Zakin & Danielle Weisberg". Ladypreneur League. Retrieved March 22, 2016.
  3. ↑ Chafkin, Max. "How the Skimm Became a Must-Read for Millennials". Bloomberg Businessweek. Bloomberg. Retrieved November 8, 2016.
  4. ↑ "Get That Life: How 2 Friends Started The Skimm From Their Apartment". Cosmopolitan. December 14, 2015. Retrieved March 22, 2016.
  5. ↑ "Roommates Carly Zakin And Danielle Weisberg Quit Jobs At NBC To Help You Skim News Every Morning". Business Insider. Retrieved March 22, 2016.
  6. ↑ Danielle Weisberg & Carly Zakin - Rocking the Vote with theSkimm-The Daily Show with Trevor Noah - Video Clip | Comedy Central, retrieved 2017-01-05
  7. ↑ NBC TODAY Show: ‘The Skimm’ Creators Explain Passover (with Wine!), retrieved 2017-01-05
  8. ↑ "The secret to The Skimm's success". MSNBC. Retrieved 2017-01-05.
  9. ↑ "Inside theSkimm's success". Fox News. 2016-08-02. Retrieved 2017-01-05.
  10. ↑ "Millennials and the 2016 election". CNBC. Retrieved 2017-01-05.
  11. ↑ Thayer, Katheryn. "Danielle Weisberg, Carly Zakin, 28 - pg.1". Forbes. Retrieved 2017-01-05.
  12. ↑ Tannenbaum, Emily. "The Next Establishment 2015". The Hive. Retrieved 2017-01-05.
  13. ↑ "Carly Zakin, Danielle Weisberg". Fortune. 2016-09-22. Retrieved 2017-01-05.
  14. ↑ "These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment". AdWeek. Retrieved 2017-01-05.
  15. ↑ "Fox Will Fund TheSkimm’s Move Into Video With $8 Million Round". Bloomberg.com. 2016-06-01. Retrieved 2017-01-05.
  16. ↑ "2016 Election Candidates". theSkimm. Retrieved 2017-01-05.
  17. ↑ Landsbaum, Claire. "This Start-up Registered a Mind-Blowing 95,000 Women to Vote". The Cut. Retrieved 2017-01-05.
  18. ↑ "theSkimm.com".
  19. ↑ "How the Skimm Became a Must-Read for Millennials". November 2, 2016. Retrieved December 21, 2016 – via Bloomberg BusinessWeek.
  20. ↑ Ward, Maria. "Calling All Skimmers! TheSkimm Launches a New App for Your iPhone Calendar". Vogue. Retrieved November 1, 2016.
  21. ↑ "TheSkimm's morning newsletter has 3.5 million readers, and now it wants to invade your calendar". Business Insider. Retrieved November 1, 2016.
  22. ↑ Ha, Anthony. "theSkimm expands beyond newsletters with Skimm Ahead, a subscription calendar service". TechCrunch. Retrieved 2017-01-05.
  23. ↑ "How the Skimm Became a Must-Read for Millennials". Bloomberg.com. 2016-11-02. Retrieved 2017-01-05.
  24. ↑ "theSkimm's Guide to Skimm'bassadors". theSkimm. Retrieved 2017-01-05.
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