The Players' Tribune

The Players' Tribune

Type of site	Sports journalism
Available in	English
Owner	The Players' Tribune, Inc
Website	www.theplayerstribune.com
Alexa rank	6,959/20,310 (US/Global 03/2016)
Launched	October 1, 2014 (2014-10-01)
Current status	Active

The Players' Tribune is a new media platform that provides content written by professional athletes. Founded by former professional Major League Baseball player Derek Jeter, The Players' Tribune provides daily sports conversation and publishes first-person stories directly from athletes. Content ranges from videos to podcasts to player polls and written pieces.^[1]

History

The Players' Tribune was launched on October 1, 2014, by Derek Jeter. Its first contributors were senior editors Russell Wilson, Blake Griffin, Danica Patrick and Kevin Love.^[2][3][4][5] On February 13, 2015, The Players' Tribune announced it was entering a "next phase," which, according to Jeter, involved the addition of "podcasts, digital video, Sirius satellite radio, plus much more of the kinds of stories we’ve already been telling." As of January 2015, Jaymee Messler, former CMO of Excel Sports Management, is the president of The Players' Tribune. Gary Hoenig, former editorial director of ESPN Publishing and a founding editor of ESPN The Magazine, now serves as editorial director. Maureen Cavanagh, former photography director for Sports Illustrated, is the creative director, Alex Rose, a sports content strategist, is the company's general manager, and Mark Grande is the Vice President of Partnerships.^[6][7][8] In June 2017, Jeff Levick, former Spotify Chief Revenue Officer, was named the first CEO of the company.^[9] Legendary Entertainment supplied funding as well as creative support.^[10][11] On June 15, 2015, it was announced that New Enterprise Associates, a venture capital firm, had invested $9.5M in The Players' Tribune.^[12] Among the attractions for the firm was the athlete ownership of the site and athlete involvement.^[13] As of October 27, 2015, after the Series B first close of $9.5 million, another $5.5 million in equities was made available to additional investors. Kobe Bryant, who had been involved with TPT since December 2014, made a significant investment in the platform and led all athletes in the round.^[14] Athletes represented by GenTrust, an investment management company, were among the athletes who invested.^[15] As of January 25, 2016, the Players’ Tribune had raised $18M in funding.^[16]

Content and platform

The platform's content includes first-person written features, videos, podcasts, photo galleries, and polls. Topics include sports commentary and lifestyle and popular culture. The mission, according to Jeter, is to allow athletes to connect directly with fans.^[13]

Hoenig describes the platform's process as athlete-author driven: "The athletes will focus on issues and topics and will produce their own content. The Players' Tribune editors will edit their drafts but the athletes will have the final say regarding what we publish."^[6]

The platform has been used by athletes to break news, including retirement announcements from Kobe Bryant,^[17] Steve Nash,^[18] and David Ortiz^[19] and free-agency decisions from Kevin Love and Kevin Durant^[20]. Gordon Hayward confirmed via the site he was leaving the Utah Jazz for the Boston Celtics^[21], and Matt Harvey used the platform to announce that he would pitch in the playoffs.^[22] Other editorial content includes Larry Sanders sharing why he walked away from the NBA; Patrick O'Sullivan on growing up with an abusive father; Daniel Carcillo's tribute to his late friend and Chicago Blackhawks teammate Steve Montador; José Bautista's response to his critics on his bat flip; Mardy Fish's discussion of his anxiety issues; Blake Griffin on Donald Sterling and racism; Andrew McCutchen on baseball and poverty; New York Liberty players Swin Cash, Essence Carson, and Tanisha Wright on race and gender in women’s sports and Adam Jones on racism's unfortunate place in baseball in 2017 (stemming from the incident earlier in the season at Fenway Park).

In July 2015, The Players' Tribune launched TPT Assist, a cause-related platform designed to allow athletes to share their philanthropic endeavors.^[23]

Media

Athletes' contributions have won praise, though grudging at times, from the sports media.^[13] Critics have brought up questions regarding the role of traditional reporters and beat writers in sports today. Jeter has responded, "We're not trying to take away from sportswriters. Sportswriters are what makes sports successful."^[24] He added, "We're not covering day-to-day sports scores. We don't have sports highlights. This is completely different. . . . . I think we can coexist."^[25] Some media outlets question the ability of The Players' Tribune to stand out in the news cycle, especially with other social media platforms, such as Twitter.^[10] Staff have countered with defenses of the platform's purpose: "This is longform social, to tell stories with content in a natural way," said Grande. "It's meant to complement what's out there and provide opinions, POVs and perspective," said Messler.^[6] Patrick said, "In this day and age of media, you have to be careful with what you say all the time, and it's cool to have a platform where you know you can speak freely and then be part of the editing afterward to make sure that the article comes out how you want it to and is saying what you want it to, because sometimes you're dealing with sensitive subjects and every word needs to be right."^[26]

The Players' Tribune has been criticized for using the practice of ghostwriting in some of its articles. "Like nearly every post on the site, the Ortiz essay was not written directly by its bylined athlete but instead crafted from a recorded interview with a Tribune staff producer," wrote Richard Sandomir, in an article for the New York Times.^[27]

In a Reddit ^[28] AMA, editors from the site described their process as follows: "The process depends on the athlete and how comfortable they are sitting down and writing a first draft. Some of them come to us with drafts they've already written, and they want our help taking it to the next level and really expressing what they want to get across. . . . Others come to us in the middle of a season (or, in some cases, literally in the middle of a playoff series) and they really want to get a story out but they simply don't have the time to bang out a rough draft, or they're freaked out about staring at a blank page with a blinking cursors (aren't we all?) so we either meet up with them or hop on a call and go over what they want to say. They basically dictate it with us doing what editors do -- asking questions, pushing for follow-up detail, and generally just playing the role of 'curious reader.' . . . Ultimately, the athlete has final edits and approval over everything." ^[29]

Sponsors and partnerships

Several sponsors have signed a deal with the The Players' Tribune. Porsche debuted as their first sponsor, as well as Powerade, Dove, Toyota, Red Bull, and Built with Chocolate Milk.^[30]

TPT gives brands the chance to extend their campaigns, and it also gives athletes who may not be the top stars in their sport a chance to earn dollars by being part of the campaign on a different platform, Messler said.^[13]

Content contributors

References

External links

• Official website