The Outline (website)

The Outline
Headquarters New York City
Key people
 Joshua Topolsky
Number of employees
 26
Website theoutline.com

The Outline is a New York based digital media company focused on power (as it relates to politics and business), culture and the future. It was founded by Joshua Topolsky in 2016 who raised $5 million from several venture capitalists to start the company.[1] As shown in their promotional video on YouTube, in their editorial discretion[2][3], Topolsky's commentary on social media[4][5] and its overall aesthetic, the company possesses a liberal and anti-establishment predisposition. The company does not want to be too reliant on social media distribution, but instead aims to reach a "smart, influential" readership who visit its website directly. The articles are visually interactive, and highly optimised for mobile.[6] The interface contains articles represented as a stack of cards that users can swipe through.[7] The company earns income by virtue of its partnerships with 10 to 12 companies a year, as opposed to reliance on a format employing traditional banner ads.

History

The Outline was founded in 2016 under a holding company named Independent Media with funding from RRE Ventures, Advancit Capital, Boat Rocker Ventures and Nextview Ventures. The company initially hired 10 employees and launched its website on December 5, 2016.[8][9][10] It currently has 26 employees, having recruited people from Vox Media, Vice and Buzzfeed.[11] In April 2017, The Outline introduced The Outline World Dispatch, a short daily podcast with news roundups.[12] The company has also created videos on YouTube mocking U.S. President Donald Trump. One video produced in January 2017 asked "Can Donald Trump open doors?". Another series of videos subtitled "recipes for the resistance" are walkthroughs for stress baking during the Trump presidency.

References

  1. ↑ Shields, Mike (2016-08-01). "Joshua Topolsky, Former Verge Editor, Raises Funding for Digital Media Venture". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-04-22.
  2. ↑ "Donald Trump’s Instagram is pretty pathetic". The Outline. Retrieved 2017-08-05.
  3. ↑ "2020 won’t matter if Republicans destroy the country". The Outline. Retrieved 2017-08-05.
  4. ↑ "The “Liberal Tears” mug is a scam". The Outline. Retrieved 2017-08-05.
  5. ↑ Topolsky, Joshua (2017-07-05). "The Republican healthcare plan is inane. Their arguments are bankrupt. Why are we even humoring them?". Retrieved 2017-08-05.
  6. ↑ "The Outline Is Making Visual, Interactive Content and Ads for a 'Post-Text' Internet". Retrieved 2017-04-22.
  7. ↑ "The Outline Has a Flashy New Design But a Traditional Business Model". Fortune. Retrieved 2017-04-22.
  8. ↑ Shields, Mike (2016-12-05). "Former Bloomberg Editor Joshua Topolsky Launches ‘The Outline’". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-04-22.
  9. ↑ "The Verge Co-Founder Josh Topolsky Is Raising Money to Launch a Media Startup". Recode. 2016-01-13. Retrieved 2017-04-22.
  10. ↑ "One of the top former editors at Bloomberg has launched his new media venture ‘The Outline’". Business Insider. Retrieved 2017-04-22.
  11. ↑ "Vox Media veteran Josh Topolsky explains what digital media companies get wrong, and what his new publication plans to get right". Recode. 2016-08-02. Retrieved 2017-04-22.
  12. ↑ "Why The Outline's New Daily Podcast Is Rounding Up a Different Kind of News". Retrieved 2017-04-22.
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