The Most Beautiful Moment in Life, Part 2

The Most Beautiful Moment in Life, Part 2
EP by BTS
Released November 30, 2015
Recorded 2015
Genre Hip hop, dance-pop, R&B, K-pop
Length 34:21
Language Korean
Label Big Hit Entertainment
Producer Pdogg
BTS chronology
The Most Beautiful Moment in Life, Part 1
(2015)The Most Beautiful Moment in Life, Part 12015		 The Most Beautiful Moment in Life, Part 2
(2015)		 The Most Beautiful Moment in Life: Young Forever
(2016)The Most Beautiful Moment in Life: Young Forever2016
Singles from The Most Beautiful Moment in Life, Part 2
  1. "Run"
    Released: November 29, 2015

The Most Beautiful Moment in Life, Part 2 (Hangul: 화양연화 pt.2; RR: Hwayang-yeonhwa pt.2) is the fourth extended play of South Korean boy group BTS. The EP was released on November 30, 2015,[1] and is the second album for the group's two part series centering on "Youth". The album was released in two versions, nine tracks, with "Run" as its lead single. In South Korea, The Most Beautiful Moment in Life, Part 2 was the fifth best-selling album of 2015.

Background

Earlier in September, the group announced their comeback with a prologue trailer, featuring a new track called "Butterfly".[2] They also announced a domestic concert from November 27 to 29, The Most Beautiful Moment in Life: On Stage, where they would unveil their new single.[3] The news of the upcoming album made #화양연화 trend and rank first in trending topics worldwide on Twitter.[2] On November 17, BTS released an animated comeback trailer featuring "Nevermind", another track featuring member Suga's rap from the album. The video showed clips of a boy playing basketball and later chasing a butterfly.[4] Five days later, BTS revealed concept images labeled with a bottom caption: "Je Ne Regrette Rien", which means "I regret nothing" in French; a second set was revealed with the captions, "Papillion", which means "butterfly".[5][6] A music video teaser was released on the 24th, revealing the name of the new single, "Run".[7]

At the press conference for their concert, BTS explained the concept of their album. They stated: "Part one explained how youth is tiring and difficult, and it also touched on how we feel like we're always on edge. Part two will have a more adventurous and daring feel to it. That's why our title song is 'Run'."[8] Rap Monster added: "We didn't want to just blankly say 'cheer up' or 'be strong'. We really wanted to comfort people our way, by producing the music and writing the lyrics ourselves. We poured our heart and soul into this amazing song".[9]

During their concert tour in support for their album, Rap Monster explained that "Run"'s "B" part, with the lyrics, "make me run more", was not working out during the song-writing process. A melody was suggested by Jungkook but was later rejected as it was deemed "too good that...other parts could not stand out that much". For the final composition, V's melody was ultimately used with Jungkook's original lyrics.[10]

Promotions

The three-day concert in support for their album was announced on September 16, 2015. Reservation tickets for the event were sold out in less than a day, while several servers crashed upon their release.[11] The group also held Butterfly Dream: Open Media Exhibition, where they invited six hundred fans to view the exhibits as well as celebrate the release of their fourth mini-album.[12] BTS performed their first comeback stage at the 2015 Mnet Asian Music Awards.[13] On December 4, 2015, the group made their music program comeback on Music Bank.[14]

Music videos

Seven and a half minutes long, the music video for "Run" was released on November 29, 2015. It depicted the members and Marcia having fun and acting recklessly, as well as the members acting disillusioned and violent. After the credits, the last scene shows Jimin sitting in the bathtub (a similar scene from the "I Need U" music video), burning a polaroid of the members. The music video was directed and filmed by Lumpens.[15][16] It received nearly two million views in less than 24 hours.[17]

Commercial performance

On November 26, it was reported that The Most Beautiful Moment in Life, Part 2's pre-orders had surpassed 150,000 copies, with a high volume of sales coming from not only South Korea, but internationally as well.[18][19] All nine tracks from the extended play were present on Gaon and World Digital charts, with "Run" at number eight and three respectively.

The album debuted at number 171 on the Billboard 200 with 5,000 copies sold in the US, a high for an act not signed to YG Entertainment or SM Entertainment. It also topped the World Albums and Top Heatseekers charts.[20] BTS became the first K-pop act to have the same album spend more than one week on top of Billboard World Albums chart, with four weeks at number one in all.[21][22]

Reception

Fuse stated that "The band has said that their albums and EPs look to express different points of youth, and Pt. 2 encompasses the moment that a young adult is beginning to think about the world in more complex ways than "I love you"/"I hate you"—something their fanbase will soon experience, too."[23]

Variations

Two different colored albums are available including a blue and a peach one, with both variations having a 98-page photobook, CD, a photo card, and blurred out butterflies decorating the cover. Although the track list remains the same in both variations, the CD design corresponds to its respective album color.[24] If the two covers of the last extended play are aligned on top the two covers for The Most Beautiful Moment in Life, Part 2, all four covers create a full image of flower petals and butterflies.[24]

Track listing

No.TitleWriter(s)Producer(s)Length
1."Intro: Never Mind"Suga, Slow RabbitSuga, Slow Rabbit2:18
2."Run"Pdogg, "Hitman" Bang, Rap Monster, Suga, V, Jungkook, J-hopePdogg3:57
3."Butterfly""Hitman" Bang, Slow Rabbit, Pdogg, SugaPdogg4:00
4."Whalien 52"Pdogg, Brother Su, "Hitman" Bang, Rap Monster, Suga, J-hope, Slow RabbitPdogg4:04
5."Ma City"Pdogg, "Hitman" Bang, Rap Monster, Suga, J-hopePdogg4:18
6."뱁새" (Baepsae / Silver Spoon)Pdogg, Supreme Boi, Rap Monster, Slow RabbitPdogg3:54
7."Skit: One Night in a Strange City" Pdogg, Bang Sihyuk4:25
8."고엽" (Goyeob / Dead Leaves)Suga, Slow Rabbit, Jungkook, "Hitman" Bang, Rap Monster, J-hope, PdoggSuga, Slow Rabbit4:28
9."Outro: House of Cards"Slow Rabbit, Brother SuSlow Rabbit, Brother Su2:57
Total length:34:21

Charts

Weekly charts

Chart (2015) Peak
position
South Korean Albums (Gaon)[25] 1
Japan Oricon Albums Chart[26] 15
US Billboard World Albums[27] 1
US Billboard 200[20] 171
US Top Heatseekers[28] 1
US Top Current Albums 98
US Independent Albums[29] 9

Monthly charts

Chart (2015) Peak
position
South Korean Albums (Gaon)[30] 1

Yearly charts

Chart (2015) Peak
position
South Korean Albums (Gaon)[31] 5

Sales and certifications

Chart Sales
Japan Oricon sales 14,051+[26][32]
US Billboard sales 5,000+[20]
South Korea Gaon sales 373,435+[33]

Awards and nominations

Song Program Date
"Run" The Show December 8, 2015[34]
Show Champion December 9, 2015[35]
December 16, 2015[36]
Music Bank December 11, 2015[37]
January 8, 2016[38]

Release history

Country Date Format Label
South Korea November 30, 2015 CD, Digital download Big Hit Entertainment
Worldwide

See also

References

  1. ↑ "방금 뜬 방탄소년단 화양연화 pt.2 컨셉 포토 (컨셉 취저).jpg – 인스티즈(instiz) 인티포털". www.instiz.net. Retrieved 2015-11-23.
  2. 1 2 "BTS announces comeback and concert tour with "The Most Beautiful Moment in Life: On Stage" cinematic prologue". Koreaboo. Retrieved 2015-11-21.
  3. ↑ "BTS to Release New Song During Their Concert As a Gift to Fans". Soompi. Retrieved 2015-11-21.
  4. ↑ "BTS Drops Powerful "Never Mind" Comeback Trailer". Soompi. November 17, 2015. Retrieved 2015-11-21.
  5. ↑ "BTS show off their new pastel colored-hair in concept photos for "Je Ne Regrette Rien"". Koreaboo. Retrieved 2015-11-23.
  6. ↑ "BTS Drops Stunning Concept Photos for Comeback". Soompi. Retrieved 2015-11-23.
  7. ↑ "BTS drops album preview video for "The Most Beautiful Moment in Life pt.2"". Koreaboo. Retrieved 2015-11-28.
  8. ↑ "BTS Explains the True Meaning Behind Their New Title Track". Soompi. November 27, 2015. Retrieved 2015-12-01.
  9. ↑ "방탄소년단 "타이틀곡 '런'…실패도 괜찮다고 위로하고 싶었다"". 네이트뉴스 (in Korean). Retrieved 2015-12-01.
  10. ↑ "BTS Talk Story". 2015 BTS LIVE ＜화양연화 on stage＞ CONCERT DVD. Retrieved March 30, 2016.
  11. ↑ "Tickets for BTS' "The Most Beautiful Moment in Life Pt. 2" concert sold out". Koreaboo. Retrieved 2015-11-21.
  12. ↑ "방탄소년단, 미디어 전시회 개최..첫날 600명 방문". 미주중앙일보. Retrieved 2015-12-03.
  13. ↑ "방탄소년단, 2015 MAMA서 컴백무대 첫 선..퍼포먼스 기대". entertain.naver.com. Retrieved 2015-12-01.
  14. ↑ "[kbs world] 뮤직뱅크 – 방탄소년단, 관중 압도하는 강렬한 존재감 'RUN'.20151204". Youtube. November 4, 2015. Retrieved December 4, 2015.
  15. ↑ "방탄소년단 'RUN' portofolio". Lumpens. March 13, 2016. Retrieved March 13, 2016.
  16. ↑ "방탄소년단 'RUN' MV". Youtube. November 29, 2015. Retrieved November 29, 2015.
  17. ↑ "BTS' 'Run' MV has nearly 2 million views in less than 24 hours!". www.allkpop.com. Retrieved 2015-12-01.
  18. ↑ "Netizens impressed by BTS's latest achievement". Koreaboo. Retrieved 2015-11-28.
  19. ↑ "[Oh!쎈 리뷰]방탄소년단, '대세 of 대세'가 된 확실한 이유". entertain.naver.com. Retrieved 2015-11-28.
  20. 1 2 3 Benjamin, Jeff (December 7, 2015). "BTS Break into Billboard 200 With 'The Most Beautiful Moment in Life, Pt. 2'". Billboard. Retrieved December 8, 2015.
  21. ↑ Benjamin, Jeff (January 5, 2016). "BTS' 'Most Beautiful Moment in Life, Pt. 2' Returns to No. 1 on World Albums". Billboard. Retrieved 2016-01-07.
  22. ↑ Benjamin, Jeff (January 13, 2015). "BTS Spends Third Week Atop World Albums Chart With 'Most Beautiful Moment in Life, Pt. 2'". Billboard. Retrieved 2016-01-14.
  23. ↑ http://www.fuse.tv/2015/12/bts-kpops-social-conscience
  24. 1 2 "Netizens rave over BTS beautiful album design for upcoming release". Koreaboo. November 21, 2015. Retrieved 2015-11-21.
  25. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2015-12-10.
  26. 1 2 "週間　CDアルバムランキング 2015年12月14日付". Oricon Chart. December 9, 2015. Retrieved 9 December 2015.
  27. ↑ "BTS – Chart history | World Albums". www.billboard.com. Retrieved 2016-01-07.
  28. ↑ "BTS – Chart history | Top Heatseekers". www.billboard.com. Retrieved 2016-01-07.
  29. ↑ "BTS – Chart history | Independent Albums". www.billboard.com. Retrieved 2016-01-07.
  30. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2015-12-10.
  31. ↑ 2015 Gaon Yearly Album Chart Originally from Gaon Album Chart. Retrieved on January 11, 2016.
  32. ↑ "Oricon Charts- Japan, Week of December 21, 2015". Oricon Chart. December 16, 2015. Retrieved 17 December 2015.
  33. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2016-01-07.
  34. ↑ "BTS Takes Home 1st Win for "Run" on "The Show"". Soompi. December 8, 2015. Retrieved 2015-12-09.
  35. ↑ "BTS win their next trophy on 'Show Champion'". www.allkpop.com. Retrieved 2015-12-10.
  36. ↑ "BTS Takes 4th Win for "Run" on "Show Champion"". Soompi. December 16, 2015. Retrieved December 18, 2015.
  37. ↑ "BTS Grabs 3rd Win for "Run" on "Music Bank"". Soompi. December 11, 2015. Retrieved December 18, 2015.
  38. ↑ "'Music Bank' Highlights: BTS Win #1 On The January 8, 2016 Episode + Performance Recaps". KpopStarz. 2016-01-09. Retrieved 2016-01-10.
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