H.F.M. 2 (The Hunger for More 2)

H.F.M. 2 (The Hunger for More 2)
Studio album by Lloyd Banks
Released November 22, 2010[1]
Recorded 2009–2010
Gang Green Studio's
(Long Island, New York)
Engine Room Audio
(New York City)
Genre Hip hop
Length 48:44
Label G-Unit Records, EMI
Producer Lloyd Banks (exec.), 50 Cent (exec.), Dirk Pate, Cardiak, Ryan Leslie, J.U.S.T.I.C.E. League, Nick Speed, Young Seph, Lab Ox, Boi-1da, Prime, Dready, G'Sparkz, Frank Dukes
Lloyd Banks chronology
Rotten Apple
(2006)Rotten Apple2006
The Hunger for More 2
(2010)
Singles from H.F.M. 2 (The Hunger for More 2)
  1. "Beamer, Benz, or Bentley"
    Released: February 9, 2010
  2. "Any Girl"
    Released: June 8, 2010
  3. "Start It Up"
    Released: November 2, 2010
  4. "I Don't Deserve You"
    Released: January 6, 2011
  5. "So Forgetful"
    Released: May 8, 2011

H.F.M. 2 (The Hunger for More 2) is the third studio album by American hip hop recording artist Lloyd Banks, released on November 22, 2010[2] through G-Unit Records and EMI.[1]

Background

Using Twitter, Lloyd Banks originally stated that the album was called The Hunger for More 2. It was unknown whether the album name was official or not.[3] The title of the album was later confirmed by 50 Cent in an interview with MTV News.[4] The album was thought to be possibly released under Interscope, by a new contract of the label and the rapper; also the Interscope chairman Jimmy Iovine revealed that he wants to sign the rapper to Interscope again, and he asked label mate 50 Cent "what can I do to sign Lloyd Banks again?". Banks has said that he is willing to re-sign, but only if Interscope is willing to issue an apology for "doubting him."[5]

On August 13, 2010, Banks said this about his upcoming album, "When I wrote [The Hunger for More], I took my whole life and tried to squeeze all those experiences into one album. You’ve got your whole life to make your first album and you can’t get it all out in 14 songs. There are a lot of similarities between The Hunger for More and The Hunger for More 2. One, the fact that I made both of these albums without any distractions or input from the label, or anyone else for that matter. Two, the energy feels the same."[6]

Banks announced that his album would be released under G-Unit Records and EMI.[7] After the album was released, Lloyd Banks stated that he completed the one-album deal with EMI and he was a free agent again. In an interview on Global Grind live, he stated that he had worked with J.U.S.T.I.C.E. League on the project. In relation to this statement, a song leaked entitled "Don't Deserve You" which was produced by J.U.S.T.I.C.E. League.

Title and cover

The album is named after Lloyd Banks' first album The Hunger for More, he said he wants to regain the success that he had with his first album.[8] The album cover was released by Lloyd Banks' official website and Twitter page on October 5, 2010.[9] The album cover is similar to his first but show changes in wealth and surrounding.

Guests and production

In an interview with Shade45's G-Unit Radio with Miss Mimi, Banks confirmed that new producers would also be on the project; including Cardiak, Buda and Grandz, and Nick Speed.[10][11] Banks also confirmed production from Ryan Leslie, Lamis Carneiro, Nascent, Young Seph, and G'Sparkz.[12] It was confirmed by thisis50.com that Lloyd Banks had been working with Doe Pesci in the studio on beats for the album.[13] In interviews with MTV News Banks' confirmed that Cardiak produces four songs on the album.

Confirmed guests include Eminem, Kanye West, Lloyd, Juelz Santana, 50 Cent, Styles P, Raekwon, Tony Yayo, Jeremih and Akon. Newly confirmed artists on the album are, Fabolous, Pusha T, Governor and Swizz Beatz.[14] Even though 50 Cent confirmed Chris Brown was on the album, Banks later denied this in an interview with XXL.[15] In an interview with XXL, Banks confirmed that he had wanted to have Prodigy on the track with Styles P on the album. Banks confirmed that he had had a conversation with R&B singer Ashanti to possibly collaborate for the album.[16] In mid October, a YouTube video containing footage of Banks in the studio with both Gucci Mane and Waka Flocka Flame was released, in which they were supposedly recording a song for the album.[17] Lloyd Banks originally said that Nipsey Hussle would be on the album, but this didn't happen.

Release and promotion

On Twitter, Lloyd Banks said that he will start promoting the album, whilst travelling to different cities doing shows.[18] In an interview, Banks stated that he would be touring Europe in late 2010 to help promote the album there.[19] Just days later, Lloyd Banks appeared on Chelsea Lately along with The Mo'Nique Show to promote the album.[2]

The album was made available for pre-order on iTunes on November 2, 2010 along with the single "Start It Up."[20] Lloyd Banks will be releasing a documentary on MTV, called The Road to H.F.M. 2. It will premiere the day after his album is released along with another documentary that will appear on his Ustream.tv channel.[21] Lloyd Banks revisited MTV rap fix live and premiered a couple of tracks.[22]

Singles

"Beamer, Benz, or Bentley" was released on February 9, 2010, featuring Juelz Santana, and has been confirmed as the first single.[23] The remix was released on May 13, 2010, featuring Ludacris, The-Dream, Jadakiss, Yo Gotti.[24]

"Any Girl" is the second single from the album and it features R&B singer Lloyd. It was released on June 8, 2010. The music video was released on August 15 through MTV.[7] "Start It Up" was confirmed as the third single from the album.[25] It was released to iTunes on November 2, 2010. It features Swizz Beatz, Kanye West, Ryan Leslie & Fabolous.

"I Don't Deserve You" was confirmed as the fourth single from the album by 50 Cent in an interview with MTV News.[26] The single features R&B singer Jeremih. It was released as a digital download on November 22, 2010 and released to radios on January 6, 2011.[27] "So Forgetful" is the fifth single from the album which features R&B singer and producer Ryan Leslie. The music video was released on May 8, 2011 through MTV.[28]

Reception

Commercial performance

The album debuted at number 26 on the US Billboard 200 chart[29] with first-week sales of about 49,000 units in the United States.[29][30][31] The album was under-shipped and much of the retailers were sold out; Lloyd Banks stated himself in an interview he couldn't find his album anywhere (Best Buy, Wal-Mart, etc.) EMI under-shipped Bank's album. The album also peaked at number 4 on the Canadian Albums Chart.

Critical response

Professional ratings
Aggregate scores
SourceRating
Metacritic(64/100)[32]
Review scores
SourceRating
AllHipHop(7/10)[33]
Allmusic[34]
DJ Booth[35]
HipHopDX[36]
Now[37]
PopMatters[38]
Q[32]
Rolling Stone[39]
Spin(7/10)[40]
USA Today[41]

Upon its release, H.F.M. 2 received positive reviews from most music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 64, based on 9 reviews, which indicates "generally favorable reviews".[32] Slava Kuperstein of HipHopDX noted a marked improvement over Banks' 2006 effort Rotten Apple, stating that "the execution isn’t as good the second time around, but Banks has reestablished his sound, and made clear that he is still a major force to be reckoned with in the rap game."[36] Allmusic writer Dave Jeffries, despite citing a lack of new ideas as one of the album's weaknesses, was also positive about the album: "At 13 tracks the album feels right-sized, not overstuffed, and Banks himself is in fine form throughout, delivering stone cold and slow punch lines that are as lethal as ever. When it comes to evolution, there’s really none, but even though he’s been here before, veteran fans will appreciate his return."[34]

Giving the album a rating of 7/10, Ben Detrick of Spin stated that "Lloyd Banks' hunger is not born of starvation, but of an insatiable appetite. On his third solo effort, the G-Unit rapper is a connoisseur of cars, women, and guns, spinning tight spider webs of syllables that are often so patterned that they obscure individual strands. "Put my Ferrari in park, give 'em a running start," Banks growls on "Payback," a sinister track with mentor 50 Cent and a woozy, almost dubstep bass line. But he loves the ladies almost as much as barking threats. On "So Forgetful," an apology to past conquests, Banks muses about "wet spots on the mattress and champagne splashes" atop producer Ryan Leslie's 8-bit Atari synths."[40] Steve Jones of USA Today was also positive about the album, giving the album 3/4 stars and citing that "the G-Unit rapper seeks to rekindle the spark of his critically acclaimed 2004 platinum debut by recalling both the title and the potent street vibe. Banks enlists several like-minded rappers — Pusha T, Styles P, Juelz Santana and Raekwon— who complement his own grittiness. The same goes for R&B stars Akon and Lloyd as he relies mainly on his signature jaw-breaking punch lines while eschewing a rash of poppish hooks. Banks is well served by his refusal to compromise just for airplay. His Hunger should whet his fans' appetites for even more."[41]

Track listing

No.TitleWriter(s)Producer(s)Length
1."Take 'Em to War" (featuring Tony Yayo)Charles Lloyd, Marvin Bernard, Carl McCormickCardiak3:29
2."Unexplainable" (featuring Styles P)Lloyd, David Styles, McCormickCardiak4:15
3."Payback (P's & Q's)" (featuring 50 Cent)Lloyd, Kenny NolanGrandz Muzik, Bliz Money4:12
4."Home Sweet Home" (featuring Pusha T)Lloyd, William Ross, Terrence ThorntonNick Speed3:59
5."Beamer, Benz, or Bentley" (featuring Juelz Santana)Lloyd, LaRon James, Michael FornoPrime3:28
6."So Forgetful" (featuring Ryan Leslie)Lloyd, Ryan LeslieRyan Leslie3:59
7."Father Time"Lloyd, Gregorio FordG'Sparkz3:25
8."Start It Up" (featuring Swizz Beatz, Kanye West, Ryan Leslie & Fabolous)Lloyd, Kasseem Dean, Kanye West, John Jackson, McCormickCardiak4:49
9."Celebrity" (featuring Akon)Lloyd, Aliaune Thiam, Dirk Pate, Andre McKenzieDirk Pate, Dré McKenzie3:29
10."On the Double"Lloyd, George Gershwin, Ira Gershwin, DuBose Heyward, P. Jackson, N. JacksonThe WatcherZ2:49
11."Any Girl" (featuring Lloyd)Lloyd, Lloyd Polite, Jr., Karl DanielDready3:31
12."I Don't Deserve You" (featuring Jeremih)Lloyd, Jeremiah Felton, Kevin Crowe, Erik OrtizJ.U.S.T.I.C.E. League3:52
13."Sooner or Later (Die 1 Day)" (featuring Raekwon)Lloyd, Corey Woods, Adam FeenyFrank Dukes3:31
Sample credits

Personnel

  • George Gershwin - Composer
  • Ira Gershwin - Composer
  • Steve Baughman - Mixing
  • DuBose Heyward - Composer
  • A. McKenzie - Composer
  • Anthony Daniel - Mixing Assistant
  • Nancie Stern - Sample Clearance
  • Nikki Martin - Coordination
  • Ryan Leslie - Programming
  • Ryan Leslie - Producer
  • Ryan Leslie - Instrumentation
  • Mark B. Christensen - Mastering
  • Shareif Ziyadat - Photography
  • Nick Speed - Producer
  • J.U.S.T.I.C.E. League - Producer
  • Ky Miller - Percussion
  • Ky Miller - Engineer
  • Ky Miller - Mixing
  • Dready - Producer
  • Daniel Fry - Mastering Assistant
  • Noah Goldstein - Engineer
  • Raphael Fiorda - Mastering Assistant
  • Tim Saroce - Engineer
  • Tim Saroce - Editing
  • N. Jackson - Composer
  • E. Ortiz - Composer
  • J. Felton - Composer
  • C. McCormick - Composer
  • R. Leslie - Composer
  • K. Crowe - Composer
  • D. Styles - Composer
  • M. Forno - Composer
  • Michelle Figueroa - Mixing Assistant
  • Al Carlson - Mixing Assistant
  • A. Thiam - Composer
  • Frank Dukes - Producer
  • P. Jackson - Composer
  • K. Nolan - Composer
  • M. Bernard - Composer
  • Mia Quinn - Stylist
  • Dré McKenzie - Producer
  • Dré McKenzie - A&R
  • Dré McKenzie - Vocal Producer
  • Pat Viala - Engineer
  • Pat Viala - Mixing
  • Ever Ronquillo - Mixing Assistant
  • Danny Irizarry - Mixing Assistant
  • Jesse Morav - Engineer
  • Gregorio "G'Sparkz" Ford Jr. - Producer
  • Grandz Muzik - Producer
  • Gloria Kaba - Mixing Assistant
  • Frank Williams - Mixing Assistant
  • Doe Pesci - Engineer
  • Dirk Pate - Producer
  • Bliz Money - Producer
  • Alberto Erazo - Art Direction
  • Alberto Erazo - Design
  • William A. Moss Sr. - Composer
  • Tony Girakhoo - A&R
  • The WatcherZ - Producer
  • Sharon Salamone - Administration
  • Raphael Fiora - Mastering Assistant
  • Pawel Szarejko - Engineer
  • Pawel Szarejko - Editing
  • Michael Hausmann - Mixing Assistant
  • Angel J. Martinez - Product Manager
  • Corentin Villemeur - New Media
  • Chris Lopez - New Media

Release history

Region Date Label(s) Format Catalog
United States[45] November 22, 2010 G-Unit, EMI Digital Download, CD B0046JLTBU
Canada[46] G-Unit, EMI Digital Download, CD
United Kingdom[47] November 29, 2010 G-Unit, EMI Digital Download, CD
Germany[48] G-Unit, EMI Digital Download, CD
Ireland[49] G-Unit, EMI Digital Download, CD

Charts

Chart (2010) Peak
position
US Billboard 200[29] 26
US Top Rap Albums[50] 4
US Top R&B/Hip-Hop Albums[50] 6
US Billboard Top Independent Albums[50] 2

References

  1. 1 2 Koroma, Salima. "Lloyd Banks label shops". Retrieved 25 June 2010.
  2. 1 2 Banks, Lloyd (2010-10-21). "Lloyd Banks on Chelsea Lately - Interview (Video)". ThisIs50.com. Retrieved 2011-06-10.
  3. RealTalkNY (2010-09-21). "Lloyd Banks Speaks On "Hunger For More 2" & People Counting Him Out | RealTalkNY". Realtalkny.uproxx.com. Retrieved 2011-06-10.
  4. Kuperstein, Slava (2010-04-09). "50 Cent Talks Next Album, New G-Unit Members | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHopDX. Retrieved 2010-09-19.
  5. Justin T. Stewart April 19, 2010, 10:23am (2010-04-19). "Lloyd Banks Rethinking Departure From Interscope Records « Hip-Hop Wired". Hiphopwired.com. Retrieved 2010-09-19.
  6. Ryon, Sean (2010-08-12). "Lloyd Banks to Announce New Deal on Friday | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHopDX. Retrieved 2010-09-19.
  7. 1 2 Banks, Lloyd (2010-08-13). "G-Unit Records Teams With EMI, Lloyd Banks & Tony Yayo Secure Deals". ThisIs50.com. Retrieved 2010-09-19.
  8. "Lloyd Banks Compares "Hunger For More" 1 & 2 & Gives Advice On Being Successful". ThisIs50.com. 2010-09-23. Retrieved 2011-06-10.
  9. Banks, Lloyd (2010-10-05). "Lloyd Banks Releases Official Cover For "The Hunger For More 2" + New Website". ThisIs50.com. Retrieved 2011-06-10.
  10. "Lloyd Banks Talks to Miss Mimi about HFM2, Women, Beamer Benz or Bentley, Any Girl and More!". ThisIs50.com. 2010-08-30. Retrieved 2010-09-19.
  11. "Civilized Talk: Lloyd Banks [The PLK Sits Down with Karen Civil...Speaks on HFM2, G-Unit, Expectations, 50 Cent + Much More]". ThisIs50.com. 2010-09-07. Retrieved 2010-09-19.
  12. "ILuvLola.Net Exclusive Interview with Lloyd Banks [Speaks on HFM2, Personal Life, Songs, 50 Cent + More]". ThisIs50.com. 2010-09-15. Retrieved 2010-09-19.
  13. "Lloyd Banks work with DOEPESCI in the Studio for The Hunger For More 2". ThisIs50.com. 2010-10-11. Retrieved 2011-06-10.
  14. Lloydbanks (2010-09-27). "Twitter / Lloydbanks: RT @50cent Banks HFM2 gonn". Twitter.com. Retrieved 2011-06-10.
  15. "Great Lloyd Banks XXL Video Interview (HFM2 is Done & Getting Mastered, New Single in a Week) (Boxden.com Hot Topic)". Itsbx.com. 2010-09-29. Retrieved 2011-06-10.
  16. "Lloyd Banks to Give Live Interview on XXLMag.com and". ThisIs50.com. 2010-09-29. Retrieved 2011-06-10.
  17. "Gucci Mane & Lloyd Banks in Studio". YouTube. Retrieved 2011-06-10.
  18. https://www.twitter.com/Lloydbanks/status/27710572699
  19. "HFM2 promo tour starts tomorrow!". ThisIs50.com. 2010-10-18. Retrieved 2011-06-10.
  20. "H.F.M. 2 (The Hunger for More 2) [Deluxe Version] by Lloyd Banks - Download H.F.M. 2 (Hunger for More 2) [Deluxe Version] on iTunes". Itunes.apple.com. 2010-11-22. Retrieved 2011-06-10.
  21. Banks, Lloyd (2010-11-08). "Lloyd Banks "Start It Up" Behind The Scenes - Off "On The Road To HFM2"". ThisIs50.com. Retrieved 2011-06-10.
  22. "Lloyd Banks Talks Kanye West, Fabolous, Swizz Beatz On ‘Start It Up’". Rapfix.mtv.com. 2010-11-12. Retrieved 2011-06-10.
  23. Reid, Shaheem (2010-01-29). "Lloyd Banks Says 'Look Forward To Me Dropping New Records' - Music, Celebrity, Artist News". MTV. Retrieved 2010-09-19.
  24. Banks, Lloyd (2010-05-13). "Beamer Benz or Bentley Remix f Ludacris, The Dream, Jadakiss, Yo Gotti". ThisIs50.com. Retrieved 2010-09-19.
  25. "Lloyd Banks "Start it Up" Single Artwork (Being Released to iTunes November 2nd)". ThisIs50.com. 2010-10-26. Retrieved 2011-06-10.
  26. "[MTV] 50 Cent Talks New Album, Working With Kanye, Nicki Minaj, His Career Slump, Lloyd Banks Next Single is "I Don't Deserve You"". ThisIs50.com. 2010-11-19. Retrieved 2011-06-10.
  27. "H.F.M. 2 (Hunger for More 2) [Deluxe Version] by Lloyd Banks - Download H.F.M. 2 (Hunger for More 2) [Deluxe Version] on iTunes". Itunes.apple.com. 2010-11-22. Retrieved 2011-06-10.
  28. 5/8/11. "So Forgetful | Lloyd Banks | Music Video". MTV. Retrieved 2011-06-10.
  29. 1 2 3 http://www.billboard.com/artist/307702/lloyd+banks/chart
  30. Jacobs, Allen (2010-12-08). "Hip Hop Album Sales: The Week Ending 12/5/2010 | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHop DX. Retrieved 2011-06-10.
  31. "Banks sells another 7000 of HFM2, Can he make it to 100,000? Ross is officially gold and Redman does 10,000.". ThisIs50.com. 2010-12-15. Retrieved 2011-06-10.
  32. 1 2 3 "Critic Reviews for H.F.M. 2 (The Hunger for More 2)". Metacritic. Retrieved 2013-03-03.
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  37. Richards, Jason (December 16–23, 2010). "Lloyd Banks - H.F.M. 2 (The Hunger For More)". Now. Retrieved 2013-03-03.
  38. Amidon, David (2010-12-07). "Lloyd Banks: The Hunger for More 2". PopMatters. Retrieved 2013-03-03.
  39. Weiner, Jonah (2010-11-22). "H.F.M. 2 (The Hunger for More)". Rolling Stone.
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  41. 1 2 Gundersen, Edna; Gardner, Elysa; Shriver, Jerry; Jones, Steve (2010-11-23). "Listen Up: 'Danger Days' lifts My Chemical Romance". USA Today. Retrieved 2013-03-03.
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  44. "H.F.M. 2 (The Hunger For More) [f.y.e. Exclusive] by Lloyd Banks". AOL Music. AOL. Retrieved 2011-11-01.
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  46. "Pre-Order The Hunger For More 2 (US)". 2010-10-16.
  47. "Pre-Order The Hunger For More 2 (UK)". 2010-10-16.
  48. "Pre-Order The Hunger For More 2 (UK)". 2010-11-05.
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