The ESPN Sports Poll

The ESPN Sports Poll "It’s clear that the ESPN Sports Poll is the industry standard for comprehensive and accurate gauging of sports fans’ temperatures at any given time." http://www.espnfrontrow.com/2012/01/a-look-behind-the-espn-sports-poll/[1]

Launched in 1994, the ESPN (Luker on Trends) Sports Poll is the first and longest running independent national syndicated research on American fan interests and activities. The Poll was founded by Dr. Richard Luker who approached Chilton Research and ESPN with the business potential behind pioneering research where none previously existed http://www.espnfrontrow.com/2012/01/a-look-behind-the-espn-sports-poll/.[2] Today it is still the largest, and the only national syndicated research dedicated to the measurement of sports related issues and has been used to establish industry standards. The daily tracker (350 days/year) contains over 23 years of data collection, more than 500,000 respondents (ages 12+) across 4,000+ variables. The ESPN Sports Poll functions to track all of the sports, all of the fans, all of the time in English and Spanish and includes youth ages 12–17 not commonly available. In 2010, Dr. Luker and his company, Luker on Trends, resumed leadership over the ESPN Sports Poll.

Methodology

Methodology adheres to the standards of American Association of Public Opinion Researchers (AAPOR). Interviews for the Poll are conducted by the research firm, Social Science Research Solutions (SSRS) well known for their reputation for integrity of methodology. Influencers in research, SSRS holds two leadership positions within AAPOR https://www.aapor.org/About-AAPOR/Leadership/Committees-and-Taskforces.aspx?cid=EXEC_COUNCIL[3]

  * Rigorous Random Sample of US ages 12+
  * The first & only national syndicated service dedicated to sports:
  * 350 days a year
  * Ages 12+ - all USA, not just fans
  * All sports (tracking 33)
  * All the ways (ex: playing, watching, attending)
  * Representative cell phone and landline sample
  * Offered in Spanish
  * Foundation on free time and discretionary spending
  * Ten leisure classifications
  * Heavy emphasis total Internet engagement

Sample Questions from the ESPN Sports Poll: 1. Compared to this time last year, would you say that you are (more or less) interested in (EXTENSIVE LIST OF SPORTS)? 2. Who is your favorite professional athlete? 3. What is your favorite professional sports team? 4. In the past twelve months, have you played in a sports fantasy league?

Examples of use in media

Behind the ESPN Sports Poll A look behind the ESPN Sports Poll

ESPN poll: LeBron James more popular than Kobe Bryant, Steph Curry https://www.washingtonpost.com/news/early-lead/wp/2015/12/24/espn-poll-lebron-james-more-popular-than-kobe-bryant-steph-curry/

Faceless of the Game: Where have all the MLB superstars gone? http://www.espn.com/mlb/story/_/id/19074938/where-all-mlb-superstars-gone

EA Sports' FIFA Video Game Helps Fuel Interest In The World Cup https://www.forbes.com/sites/kurtbadenhausen/2014/07/13/ea-sports-fifa-video-game-helps-fuel-interest-in-the-world-cup/#6903c4f1724d

References

  1. ↑ "About ESPN Sports Poll". ESPN Front Row.
  2. ↑ "ESPN Sports Poll". ESPN Front Row.
  3. ↑ "AAPOR". American Association of Public Opinion Researchers.

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