Teton Gravity Research

Teton Gravity Research
Multi-media company
Industry Action sports
Founders Steve Jones, Todd Jones, Dirk Collins, Rick Armstrong, Corey Gavitt
Headquarters Jackson Hole, WY, USA
Products advertisements, product promotionals, online media, consumer products, action sports films, live events
Services advertising, marketing, brand placement, cinematography, production of commercial television, film, and custom digital content
Website http://www.tetongravity.com

Teton Gravity Research (TGR) is an extreme sports media company based in Jackson Hole, Wyoming.[1] The company was founded in 1996 by brothers Steve and Todd Jones, as well as friends Dirk Collins Rick Armstrong and Corey Gavitt.[2] The group launched the company to create products that came from the perspective of athletes, showcased youth culture, and fostered the growth of high-risk action sports.[3][4]


TGR works closely with various extreme athletes to create multimedia content, advertisements, products, and events that promote the inherently very dangerous types of action sports that typically involve combinations of high elevations and speed, hence a high risk of serious personal injury.

TGR has produced 32 award-winning action sports films rooted in skiing, snowboarding and surfing, and numerous original television broadcast series.[5] TGR is known for producing action-sports films with environmental messages, yet it also produces advertising for a wide range of manufacturers. The company is a key partner to organizations such as the Surfrider Foundation, Protect Our Winters, and 1% For The Planet.[6]

Online Community

TGR markets to millions of people each year through its online platform, tetongravity.com. In addition to featuring TGR's athletes and films, the website offers advertising and editorial content, as well as extreme sports videos, stories, and photos contributed by community members.[7] TGR also creates a line of merchandise rooted in youth culture and the heavily branded, extensively marketed extreme-sports lifestyle.[8]

Commercial Production

TGR has produced national television commercials for brands such as Apple, Nissan, Jeep, Under Armour, Energizer, and The North Face.[9][10] TGR's creative direction, cinematography, early adoption of new technology, and experience filming in remote and extreme environments have made the company known for creating action-sports content, especially via aerial cinematography.[11]

Production Technology

In April 2013, TGR became the official launch partner for the GSS C520, a camera platform which TGR co-founder Todd Jones described as, "the most advanced portable gyro stabilized system in the world." [12][13] TGR produced a reel using footage the company shot while first using the GSS C520, which was recognized as a "Vimeo Staff Pick." [14]

The Co-Lab

On September 21, 2013, TGR awarded the largest cash prize in skiing history, $100,000, to Dale Talkington as the first-ever winner of The Co-Lab, an open source video contest in which skiers from around the world submitted video edits and fans voted online to determine the finalists. Dale Talkington's fellow finalists voted and Talkington was determined to be the winner.[15]

The Deeper, Further, Higher Trilogy

Teton Gravity Research is largely known for its Deeper, Further, Higher film trilogy, which continues TGR's focus on high-injury-risk extreme alpine sports. These three films showcase Jeremy Jones, who is a 10-time Snowboarder magazine "Big Mountain Rider of the Year" and the younger brother of TGR co-founders Steve and Todd Jones.[16] Jeremy Jones revolutionized backcountry snowboarding with Deeper, his 2010 ode to splitboarding and human-powered adventure.[17][18] His 2012 sequel Further took him to the planet's most remote mountain ranges and earned him a nod as a 2013 National Geographic 'Adventurer of the Year'.[19] His environmental advocacy work with Protect Our Winters won him recognition as one of President Barack Obama's 2013 'Champions of Change'.[20] TGR released Higher in September 2014, which was filmed on location in Alaska, Wyoming, California, Massachusetts, and Nepal.[21][22]

On March 5, 2014, Jeremy Jones and Teton Gravity Research were featured in an episode of 60 Minutes Sports.[23]

Teton Gravity Research Athletes

TGR productions have included athletes such as, Doug Coombs, Jeremy Jones, Tommy Moe, Rick Armstrong, Micah Black, Seth Morrison, Johan Olofsson, Jeremy Nobis, Tanner Hall, C.R. Johnson, J.P. Auclair, J.F. Cusson, Andy Irons, John John Florence, Sage Cattabriga-Alosa, Ian McIntosh, Travis Rice, Angel Collinson, Sammy Carlson, Ian Walsh, Jamie O'Brien, Wiley Miller, Xavier De La Rue, Tom Burt, Chris Benchetler, Scotty Lago, Bryan Iguchi, Terje Haakonsen and Daron Rahlves.

Environmental Advocacy

TGR is a member of 1% For The Planet, Business for Innovative Climate & Energy Policy (BICEP), the Surfrider Foundation, and Protect Our Winters, which was founded by TGR athlete Jeremy Jones.[24]

Films

Television Series

Since its inception, TGR has produced television series for a range of networks and companies including NBC, Outside Television, Showtime, CarbonTV[25] and Fuel TV.[26] The company has also provided stock footage for clients including Red Bull Media House, The Weather Channel, Michelob, Apple, and HBO.

Forums

As of Aug 01,2012 the forum statistics in 'tgr' forums totalled:

The forums are as follows:

References

  1. ↑ http://307magonline.com/teton-gravity-research/
  2. ↑ Steve Knopper (8 February 2013). "Snowboarder Jeremy Jones's Secret Code of Snow - Creating - WSJ". WSJ.
  3. ↑ "Super-Fat Days, Coma Nights, and the Quest for Tearjerker Footy". Outside Online.
  4. ↑ "Ski film company now reaches millions". Jackson Hole News&Guide.
  5. ↑ http://www.wildandscenicfilmfestival.org/deeper/
  6. ↑ http://www.tetongravity.com/company/green_initiatives.aspx
  7. ↑ "Best freeskiing sites on the Internet". X Games.
  8. ↑ "TGR Announces La Familia". Newschoolers.com.
  9. ↑ http://sourceecreative.com/news-or-feature-story.php?type=sf&ID=58&a=1
  10. ↑ "TGR Studios".
  11. ↑ Kasia Cieplak-Mayr von Baldegg. "This Is How You Shoot Aerial Footage of San Francisco". The Atlantic.
  12. ↑ "Ski movie companies acquire high-tech new camera equipment". X Games.
  13. ↑ "How Do They Film Ski Videos?". Outside Online.
  14. ↑ Teton Gravity Research Aerial Reel - The Bay Area in 4K. Vimeo.
  15. ↑ "Dale Talkington wins Teton Gravity Research Co-Lab contest and $100,000". X Games.
  16. ↑ "Video: Snowboarder Blends Exploration With Research". The New York Times. 6 March 2014.
  17. ↑ "ESPN". ESPN.com.
  18. ↑ "Jeremy Jones Rides Outside the Lines". mensjournal.com.
  19. ↑ National Geographic Society. "Jeremy Jones, 2013 Adventurers of the Year - National Geographic". National Geographic.
  20. ↑ "Jeremy jones". The White House.
  21. ↑ http://www.redbull.com/us/en/snow/stories/1331629291663/jeremy-jones-higher-calling
  22. ↑ "Jeremy Jones' HIGHER movie trailer - TransWorld SNOWboarding". TransWorld SNOWboarding. 6 November 2013.
  23. ↑ "Jeremy Jones: Snowboarding Pioneer".
  24. ↑ "The Future of Skiing: Jeremy Jones". Outside Online.
  25. ↑ "Watch the best outdoor shows for free on CarbonTV". CarbonTV. Retrieved 2016-02-10.
  26. ↑ "The Co-Lab Contest Videos - Teton Gravity Research". Outside Television.
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