Taringa!

Taringa!
Type of site
 Social network
Owner Hernán Botbol and Matías Botbol
Created by Fernando Sanz (Cypher)
Slogan(s) Inteligencia Colectiva (Collective Intelligence)
Website Taringa.com.net
Alexa rank Decrease 494 (August 2017)[1]
Commercial Yes
Registration Free
Launched Argentina January 2004

Taringa! is a social network geared toward Latin American users.

Taringa! consists of a 27 million registered user base, according with Taringa's own metrics[2] who create and share thousands of daily posts on general interest topics such as: life hacks, tutorials, recipes, reviews, and art.

The platform has a presence in every country in the Spanish-speaking world - its main markets are Argentina, Spain, Colombia, Chile, Peru and the US Latino community. According to comScore statistics,[3] it is the 4th most popular Latin American Social Network and the second one in traffic only after Facebook [4] in Argentina, as it receives 75 million unique visitors per month.

In February 2012 an article by Wired magazine listed Taringa! as one of the foreign sites that "outshine Facebook" stating "there are still places where an also-ran or a homegrown alternative beats out the global hegemonies".[5]

Taringa! Creators

Along with Xapo’s Bitcoin wallet, a Silicon Valley company founded by Wenceslao Casares, Taringa! was responsible for carrying out the largest integration of Bitcoins in the world to date. The widespread incorporation of the virtual currency was made possible by its use as payment in Taringa!’s Revenue Share program, called “Taringa! Creators”.[6]

Taringa!’s agreement with Xapo is also designed to give content providers the opportunity to use and share their earned bitcoins within the community. They have the capacity to send tips to one and another and Taringa! itself will facilitate purchases of consumer goods – starting with digitally delivered virtual products such as games.[7]

Structure

Posts

One of Taringa!'s most important aspects is the posts. The users create the content themselves and receive feedback from the community (except new users, being experts or not) in the form of comments, points, recommendations, and favorites. Top-rated content gets featured on a special section of the site called Tops. Posts can be about many different subjects. They can be created with text, images, gifs, videos, and/or links. Within the post section of the website there are a variety of categories, including art, travel, news, computers and technology, etc.

Home Page

Historically, Taringa’s homepage had a main section of posts which were organized in chronological order, according to the most recent posts, as well secondary sections with Top Posts (the most voted by the community by week, month or year) and Post Highlights (selected using a number of different variables such as visits, comments, favorites, etc).

In June 2014, Taringa! updated its homepage, making not only aesthetic changes but also by developing a new algorithm in order to highlight the best contributions made by the community. By the use of geo-tracking, each country can have its own personalized homepage, according to the most relevant local issues going on at the time. Currently, posts created by users can be seen on the homepage and are ordered in three main sections: biggest highlights, emerging, or the most recent:

Communities

Taringa! has a system of user-created groups that are called "Communities." Communities are the space on Taringa! where users can interact and discourse with other users. There are many different categories within Communities, and within each category are a variety of subcategories. These groups are used to share interests, information, ideas, creative content, and others. When you create a Community, you are the owner and the moderator of that Community. There are more than 80.000 communities created by users in very different kind of subjects, from Android followers to guitar player community.

My Taringa!

This section of the site was released with Taringa! v5. In this section users can post quick messages, images, videos, and links. These messages are called "shouts". A user can view all of the shouts and activity from all the users he/she follows in My Taringa!

Taringa! Creators

Along with Xapo’s Bitcoin wallet, a Silicon Valley company founded by Wenceslao Casares, Taringa! was responsible for carrying out the largest integration of Bitcoins in the world to date. The widespread incorporation of the virtual currency was made possible by its use as payment in Taringa!’s Revenue Share program, called “Taringa! Creators”.[6]

By introducing bitcoin to Taringa!’s platform, top content creators can now earn bitcoin through Taringa!’s Revenue Sharing Program, rewarding users who bring quality content to Taringa!

Taringa!’s agreement with Xapo is also designed to give content providers the opportunity to use and share their earned bitcoins within the community. They have the capacity to send tips to one and another and Taringa! itself will facilitate purchases of consumer goods – starting with digitally delivered virtual products such as games.[8]

Other sections

Games

In April 2012, Taringa! and Akamon, a Spanish online gaming company joined ventures to open Latin America up to social gaming. Similar to Facebook’s relationship with various game production companies, Taringa! and Akamon plan on sharing information to promote both of their strengths. Taringa! provides the users while Akamon provides the games and platform. With over 30 games offered, this was a strategic move for both companies. Users can play the games for free or can subscribe and play Premium versions of the online games.[9]

Music

In 2012 Taringa! also gave birth to Taringa! Musica (Taringa! Music). A part of the website where musicians and bands can upload their music and gather followers. The company ensures that the people uploading the music are the actual artists by asking them to fill out a form with their ID, a form of identification similar to a Social Security Number. Over a thousand bands have already signed up and added music with many more pledging to join and share their albums as well.[10]

User ranks

All users (with the exception of rookies, who cannot communicate in the users posts) have a certain number of points with which to evaluate collaborations (posts) outside. Each time a user gives points to a post, the author's points will increase, which over time allow the user to receive recognition on the site for creating top quality content.

Restructuring of user ranks

Before January 24, 2012, all of the users, except for Novatos received a determined amount of points per day with which they could award to deserving posts by others.

The following are the ranks:

In the Taringa! V5, the owners released a function called “Karma”. This is what determines your user rank. It’s currently still in Beta

  1. Troll: karma -1
  2. Flamer: karma 0
  3. Inexperto (Untrained): karma 1
  4. Iniciado (Beginner): karma 2
  5. Aprendiz (Novice): karma 3
  6. Amateur: karma 4
  7. Regular (Medium): karma 5
  8. Experto (Expert): karma 6
  9. Avanzado (Advanced): karma 7
  10. Elite: karma 8
  11. Silver: karma 9
  12. Gold: karma 10
  13. Platinum: karma 11
  14. Diamond: karma 12

Internet regulation problems

According to the protocol of Taringa!, users are only allowed to post links to own-created contents or other contents that don't infringe copyright laws. For example, scanned photographs that are already in the public domain, a linux tutorial, or articles written by themselves.[11] When there are links that infringe copyright laws, they should be removed by the administrators and moderators of the page as it states in Taringa!'s protocol,[12]

The owners of Taringa! alleged that the website worked as an interchange site, so it did not host any file, but at the same time users sometimes posted links that violated copyright. There were also posts with content that had been extracted from other websites or personal blogs, although Taringa! required that every post mentioned its sources. Morever, the owners remarked that Taringa! only showed links and anyone could search specific contents like music or software, in the same way that those links could be searched on Google or Yahoo.

"Sometimes people say that Taringa is a pirate website, but that is not true: In fact, there are people that post pirate content through Taringa. For instance, if I would search only pornography content on Google, then I could state that Google is a porno site. But Google is much more than porno. That is like the Internet works already, in the Net all contents are related, we did not invent this. Therefore, if we closed Taringa, its contents would not disappear, they could be found to download on other websites. We are not responsible for the contents posted by users"
— Matías Botbol, Owner of Taringa![13]
"Sites like Taringa work neither as discussion forums nor as sites that simply search for contents on the web. Taringa mainly shows posts that include links to contents hosted in other servers and at the same time, this website has a search engine that allows users to find the links of the contents required. Most of those links are protected by copyright and posted or distributed without permission from the authors. Taringa works under the Argentine Law system, and Law protects the copyrighted works like books, music or software, emphasizing the absolute prohibition to reproduce all those contents if the authors have not given their approval previously. Therefore, if Taringa allows users to access to copyrighted material causing that any person may reproduce illegal work, the owners of Taringa are clearly breaking the law and they could be taken to a Court. Taringa should redefine its website in order to the large community of users be able only to share contents previously authorized by their respective owners"
— Alberto Millé, Lawyer, Millé Law's office[14]

In May 2011, the owners of Taringa (Brothers Hernán and Matías Botbol) were accused of assistance to copyright infringement and sentenced to pay $ 200,000 (USD 20,000). The Botbol brothers were also prosecuted for infringing article 72 of the 11.723 Law, which regulates copyright activities in Argentina. This article says that "any person who edits, sells or publishes a copyrighted work without permission from its authors will be sentenced to spend a period of one month to six years in jail".[15][16]

The Botbol brothers were summoned to delete the posts related with copyrighted material. If those posts were not deleted, they could be arrested. The owners of Taringa! alleged that they cannot determine if the material uploaded by users was breaking copyright rules, due to Taringa! has an average of 20,000 posts a day. They also manifested that they were not able to access to Intellectual Property Office ("Registro Nacional de la Propiedad Intelectual" in Argentina) to know which works are under protection of copyright rules.[15]

In addition, the accused said that on March 23, 2009 the controversial material had been deleted from the website, but "other user uploaded it again on June 19, 2009".[15]

Nevertheless, the court considered that the owners of Taringa! were conscious about the infringements committed and in spite of deleting illegal content, they allowed forbidden material to remain on the website without being removed.[15]

In October, 2011, The National Court of Appeals (Cámara Nacional de Apelaciones en lo Criminal y Correccional) also prosecuted Alberto Nakayama finding him responsible for publishing links that allowed users to download books without permission from their authors. The court also unveiled three precedent rulings that seized Nakayama's assets for $100,000, $200,000 and $300,000 respectively.

The court, formed by Judges Marcelo Lucini and Mario Filozof, described that the prosecuted, as owners of Wiroo S.R.L., subscribed the hosting services of Taringa! (www.taringa.net) offering users "the possibility of sharing and downloading material with no permission from the authors for its publication on the website. Therefore, they helped users to spread the illegal reproduction of the material published".

On the other side, Taringa! published on its website the same note that had been posted in May, 2011, when the prosecuting of Botbol Brothers was confirmed. Once again the owners of Taringa! stated they had not commit any offense. They alleged that the works which they were demanded for "were not hosted on Taringa!, but in Rapidshare, whose servers are located outside Argentina. So the Argentine law should not apply to this issue".

The resolution stated that Nakayama "is the owner (along Matías and Hernán Botbol) of the site www.taringa.net, and all of them allowed material which reproduction had not been authorized by authors to be published on the webpage, although the publications redirected to other Internet site, it could not have been possible unless it was done through Taringa".

"It was demonstrated that works were illegally reproduced uploading them to a webpage without being authorized by their creators", said the ruling.[17]

In January 2012 Taringa! was included by the FBI as one of the websites investigated for copyright infringement and other cybercrimes, as stated in a written report that was part of the prosecution against Megaupload.[18]

In May, 2012, it was announced that the owners of Taringa! (Matías and Hernán Botbol and Alberto Nakayama) will be judged under the charge of infringing copyright law in Argentina. They had been prosecuted for allowing the download of copyrighted legal and computer books through Taringa! website.[19] Article 72 of Argentine copyright Law (which the owners of Taringa! are accused to infringe) punishes with imprisonment from a minimum of one month to a maximum of six years.[20][21] The trial was finally confirmed in September 2012, being the first time that the responsibility of websites for the illegal downloads made by their users will be discussed through oral proceedings in Argentina.[22]

On October 4, 2012, by deciding to drop the appeal, the site Administrators forced the Federal VI Appealing Chamber to give the handling the case back to First Instance so that this would order Court N° 26.17 to proceed with the trial.[23]

Taringa's approach and solution

In December 2012, the website announced an upgraded system to report content susceptible to copyright infringement. Taringa! uses the "notice and takedown" method which is based on a North American model of Intellectual Property management on the internet, known as Digital Millennium Copyright Act (DMCA). Those procedures were made with the purpose of reaching an agreement with the "Cámara Argentina del Libro" (CAL), the body that regulates books copyright in Argentina.[24]

Finally, in 2013, after having established channels of communication with the owners of Taringa!, the main plaintiffs in the case decided to desist from continuing the lawsuit.[25] In April that same year, Taringa! signed an agreement with some leading intellectual property organizations to make a joint effort to "democratise the circulation of culture commodities online."... "The agreement with Taringa "opened a new phase of development as far as copyright laws are concerned" as it was said after the meeting.[26]

Other cases

In May 2015, Taringa! was dismissed from a complaint presented by Jorge Luis Borges's widow, María Kodama,[27] the widow and sole heir of the rights of writer Jorge Luis Borges, for the alleged theft of intellectual property. The ruling established that internet companies cannot be held liable a priori for content shared by users across platforms and that there was no malicious intentions on the part of Taringa!

Throughout April 2014, Kodama reported various websites which allegedly facilitated or reproduced unauthorized texts by Jorge Luis Borges on the internet. Finally, the justice made its settlement in line with the jurisprudence of recent cases in Argentina - p.e "Belén Rodriguez and Google" - making the responsibility of internet intermediaries a subjective one.

According to this position, internet intermediary companies can only be considered accountable for any illegal content uploaded by users through their platforms once they are duly notified by the affected owner of a breach of law, and only if, once notified they do not proceed quickly and diligently in order to remove the content and stop infringement.[28]

Social impact

In 2010, an Argentine user of the site built a bass guitar that he could gift to Paul McCartney when he visited Argentina for a series of concerts.[29]

In 2012 Taringa! launched "T! Solidaridad", a branch of Taringa! dedicated to community service and corporate responsibility. Taringa! users promote charitable causes by raising awareness about donating and volunteering. Users can take action by posting in the category called "Solidaridad", which allows users to post requests and proposals for social action that will help people and animals in need. T! Solidaridad also contributes to these causes by collecting items for the homeless and children’s organizations, as well as organizing blood drives and animal shelters.

Taringa! also published a book in July 2009. This consisted in a compilation of the most valued posts (according to the opininon of users) in the history of the site. The income derived from the book sales were donated to NGO "Un Techo para mi País" ("A Home for my Country").[30]

References

  1. ↑ "Taringa.net Site Info". Alexa Internet. Retrieved 2017-02-01.
  2. ↑ "Taringa! pagará con Bitcoins a sus usuarios" (in (in Spanish)). El Economista. 2014-12-15. Retrieved 2017-04-08.
  3. ↑ "Futuro Digital Latinoamerica 2014 - comScore". Cristiandelgado.com. 2014-09-19. Retrieved 2017-04-08.
  4. ↑ "Taringa la segunda red social mas visitada de Argentina segun ComScore"
  5. ↑ "Bigger Than Facebook! Foreign Sites That Outshine the Web’s U.S. Stars", by Erin Biba and Lisa Katayama at Wired (magazine), 28 February 2012
  6. 1 2 "BitBeat: Latin America Facebook Rival to Use Bitcoin to Pay for Content - MoneyBeat - WSJ". Blogs.wsj.com. 2015-04-21. Retrieved 2017-04-08.
  7. ↑ Popper, Nathaniel (2015-04-29). "Can Bitcoin Conquer Argentina?". The New York Times. Retrieved 2017-04-08.
  8. ↑ https://www.nytimes.com/2015/05/03/magazine/how-bitcoin-is-disrupting-argentinas-economy.html?_r=0
  9. ↑ "Taringa! cerró un acuerdo con Akamon para ofrecer juegos sociales", La Capital, 12 April 2012.
  10. ↑ "Taringa! salta al negocio de la música en Internet", La Nación, 17 June 2012
  11. ↑ Taringa, el polémico sitio argentino que crece La Nación, 2008-07-02
  12. ↑ Protocol of the site on Taringa!
  13. ↑ Interview to the creators of Taringa on Revista Debate (archive)
  14. ↑ ¿Es legal lo que hace Taringa? by Alberto Millé, InfoNews, 2009-05-13
  15. 1 2 3 4 Procesaron a los responsables de Taringa por violar derechos de autor, Diario Perfil, May 9, 2011
  16. ↑ Taringa sufrió un duro revés judicial - ViaRosario.com
  17. ↑ "Taringa: Fue confirmado el procesamiento de los tres responsables", La Voz del Interior, 2011-10-25
  18. ↑ "Taringa, en la mira del FBI por piratería", La Nación, January 21, 2012
  19. ↑ "Los dueños de Taringa! serán llevados a juicio oral", Infobae Profesional, 2012-05-15
  20. ↑ "Creadores de Taringa!, a juicio oral por descargas", La Razón, 2012-05-15
  21. ↑ Ley 11.723 - Régimen Legal de la Propiedad Intelectual Argentina (in Spanish)
  22. ↑ "Confirman juicio oral para los dueños de Taringa por las descargas ilegales", Infobae.com, 10 September 2012
  23. ↑ "Taringa aceleara el trámite para su juicio oral", La Nación
  24. ↑ "Taringa! introdujo mejoras en el sistema de denuncias por derecho de autor", Telam, 11 December 2012
  25. ↑ "Caso Taringa!: desistieron los principales querellantes", La Nación
  26. ↑ "Taringa y las entidades de protección intelectual firmaron un acuerdo de trabajo conjunto", Télam, 12 Apr 2013
  27. ↑ , Clarín
  28. ↑ "Taringa! le ganó a María Kodama: se confirmó el sobreseimiento", Infojus Noticias, 6 May 2015
  29. ↑ "Un joven argentino logró regalarle un bajo a Paul McCartney usando Facebook y Taringa", La Gaceta, 12 November 2010
  30. ↑ "Cómo es el libro de Taringa!", Rolling Stone Magazine, 7 July 2009
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