Swisse

Swisse
Industry Vitamin
Founded Melbourne, (1969; 48 years ago)
Headquarters Cambridge Street, Collingwood, Melbourne, VIC, Australia
Key people
  • Kevin Ring (Founder)
  • Radek Sali (CEO)
Products Vitamins & Supplements
Parent Biostime
Website https://www.swisse.com/en-au/home

Swisse is an Australian vitamin and supplement company, that also manufacturers personal care products. The CEO is Radek Sali.[1] In September 2015 86% of the company was bought by Hong Kong-listed Chinese company Biostime.[2]

Products

Swisse started as a company which sold vitamins, since then the company has expanded its range[3] with providing such products as Supplements,[3] Skincare products,[4] Superfoods[5] and Sports Nutrition products.[6]

The Australian Broadcasting Corporation is being sued by Avni Sali for defamation over a The Checkout segment on Swisse products.[7] The ABC is standing by the segment.[8]

Ambassadors

The company has featured numerous celebrities as company ambassador and spokespeople, these include:[9]

Ambassador Occuption Ambassador Since
Ricky Ponting Cricket Legend 2007
Nicole Kidman Actress 2012
George Calombaris Chef 2012
Ashley Hart Model 2012

References

  1. ↑ http://www.smh.com.au/business/retail/china-swallows-swisse-vitamins-20150918-gjpmdh.html
  2. ↑ "Hong Kong-listed Biostime takes Swisse prize".
  3. 1 2 "Vitamins & Supplements".
  4. ↑ "Skincare".
  5. ↑ "Superfoods".
  6. ↑ "Sports Nutrition".
  7. ↑ Butler, Ben (2 May 2013). "ABC show defamed me, Swisse patriarch claims". The Age. Retrieved 31 May 2014.
  8. ↑ Ross, Annabel (3 May 2013). "ABC keeps Swisse segment online despite legal action". The Age. Retrieved 31 May 2014.
  9. ↑ "Swisse Ambassadors".

[1]


  1. ↑ "Swisse Authorize distributor in indonesia". Indonesian Retailer. zuliansyach.
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