Suso (drink)

SUSO
Type Carbonated fruit juice
Manufacturer SUSO drinks Ltd.
Introduced 2008

SUSO is a carbonated fruit juice drink manufactured and sold in the UK. It is made by London-based Suso Drinks Ltd, run by a team comprising former Red Bull managing director Harry Drnec, former co-founder and General Manager of Relentless Sean Uprichard, former CEO at PJ Smoothies Andrew King, and former L'Oreal UK Sales Director Jamie Farrell.

Launched into the UK market with a £4 million marketing budget in February 2008, SUSO is currently distributed to over 600 UK secondary schools and national supermarkets including Tesco, Sainsbury's, Asda, Morrisons, Waitrose and Superdrug.[1]

It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day.[2][3][4][5]

In 2012, the brand was sold to Cott Beverages.[6]

References

  1. ↑ News: Suso Drinks hunts agency to handle £4m account - Marketing Week
  2. ↑ Red Bull man back with Suso - Morning Advertiser
  3. ↑ News: Suso Drinks hunts agency to handle £4m account - Marketing Week
  4. ↑ Will Suso inject sparkle into carbonated drinks?
  5. ↑ foodanddrinktechnology.com - News for the International Food and Drinks Manufacturing Industry
  6. ↑ http://www.themanufacturer.com/articles/cott-beverages-expands-branded-product-portfolio-with-suso-acquisition/
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