Supreme (brand)

Supreme
Founded 1994
Founder James Jebbia
Headquarters New York City, New York, United States
Number of locations
 10 (New York, Los Angeles, Paris, London, Tokyo)
Products Clothing, shoes, accessories
Website www.supremenewyork.com

Supreme is a skateboarding shop and clothing brand[1][2] established in New York City in April 1994.[3] The brand caters to the skateboarding, hip hop and punk rock cultures, and youth culture at large. The brand produces clothes and accessories, and also manufactures skateboards that are collected like modern art. Its shoes, clothing, and accessories are sold extensively in the secondary market, as supply is limited and demand is high.[4]

The distinctive red box logo with "Supreme" in white Futura Heavy Oblique is largely based on Barbara Kruger's propaganda art.[5]

History

The brand was founded by James Jebbia. Although he was born in the Philippines, he lived in England until he was 19 .[6] The first Supreme store opened on Lafayette Street in downtown Manhattan in 1994.[7] It was designed with skaters in mind with a unique design for the store layout: by arranging the clothes around the perimeter of the store, a large central space permitted skaters with backpacks to skate into the store and still feel comfortable.[8] In 2004, a second location was opened on North Fairfax Ave in Los Angeles, California, which is nearly double the size of the original New York City store and features an indoor skate bowl.[9] Other locations include Paris Opening in March of 2016, London Opening in September of 2011, Tokyo (Harajuku, Daikanyama & Shibuya), Nagoya, Osaka, and Fukuoka.[10] The additional locations emulate the original Lafayette Street store's design. Supreme stocks its own clothing label and Vans, Nike SB, Spitfire, Thrasher and Girl Distribution Company.[11]

Collaborations

Supreme has a line of collaborations with brands such as Nike, Air Jordan, Vans,[12] Clarks, Dickies, The North Face,[13] Hanes, Playboy, Levi's, Timberland[14], Comme des Garçons,[15] Stone Island[16], Undercover, and White Castle. On January 18, 2017 luxury fashion company Louis Vuitton held a fashion show where a collaboration between the two brands was confirmed. Pop-up stores featuring the collaboration were opened on June 30, 2017 in Sydney, Seoul, Tokyo, Paris, London, Miami, and Los Angeles.[17] Louis Vuitton's proposal for a pop-up store in New York City was denied by Manhattan's Community Board No. 2 after residents expressed their "outrage that such an event was being proposed for [Bond Street]"[18]. In 2017, The Dapifer reported that Lacoste partnered with Supreme for a limited men's capsule collection.[19]


Supreme has released skateboard decks featuring the artworks of Urs Fischer, Harmony Korine, George Condo, Rammellzee, Ryan McGinness, KAWS, Larry Clark, Jeff Koons, Richard Prince, Christopher Wool, Nate Lowman, Damien Hirst, and John Baldessari. In addition, they have collaborated with other photographers, artists, and designers such as Blade, David Sims, Toshio Maeda, David Lynch, Nobuyoshi Araki, Robert Crumb, Marilyn Minter, Takashi Murakami, Daniel Johnston, Peter Saville, Futura 2000, Adam Kimmel, Bad Brains, H. R. Giger, Mark Gonzales M.C. Esher and recently Dash Snow.

Fashion photographer Terry Richardson has produced some of the brand's most notable photographs, including of Michael Jordan, Kermit the Frog,[20] Three Six Mafia, Lou Reed, Lady Gaga, Neil Young,[21] and Morrissey. Kenneth Cappello[22] is the man responsible for some of Supreme's most notable photo tees like Mike Tyson, Dipset, Michael Jackson and Raekwon.[23]

Notable people who have worn Supreme clothing in public include members of the group Odd Future,[24][3] Odell Beckham Jr, Justin Bieber, and EXO's Baekhyun.[25][26]

References

  1. ↑ Chaplin, Julia (October 3, 1999). "PULSE: LAFAYETTE STREET; 'Kids' Welcome, Dress: Baggy". The New York Times. Arthur Ochs Sulzberger, Jr. Retrieved September 29, 2012.
  2. ↑ Grant, Nick; Deleon, Jian; Johnson, Noah (March 20, 2013). "50 Things You Didn't Know About Supreme.". Complex (magazine). Complex Media. Retrieved May 1, 2013.
  3. 1 2 "Supreme Clothing, Looking Behind the Hype of a Supreme NYC Drop". The Dapifer. Retrieved 20 February 2017.
  4. ↑ "Supreme stores". www.supremenewyork.com. Retrieved 2015-07-22.
  5. ↑ "50 Things You Didn't Know About Supreme - The Supreme logo is largely based on Barbara Kruger's propaganda art.". Complex UK. Retrieved 2016-01-17.
  6. ↑ "50 Things You Didn't Know About Supreme - James Jebbia is British. He was born in the United States, but lived in England from age one to 19.". Complex UK. Retrieved 2016-01-17.
  7. ↑ "Supreme". Retrieved May 9, 2013.
  8. ↑ "50 Things You Didn't Know About Supreme - Jebbia's design for the Supreme New York store was more open so skaters could come right in with their skateboards.". Complex UK. Retrieved 2016-01-17.
  9. ↑ Abrams, Micah (April 16, 2006). "Into L.A.'s Deli Land, Enter the Skaters". The New York Times. Arthur Ochs Sulzberger, Jr. Retrieved September 29, 2012.
  10. ↑ "Supreme". Retrieved September 29, 2012.
  11. ↑ Bahney, Anna (October 31, 2003). "Get 'Em While They're Cool: Footwear for the Few". The New York Times. Arthur Ochs Sulzberger, Jr. Retrieved September 29, 2012.
  12. ↑ Bergyl, Skylar (March 18, 2015). "Supreme x Vans Spring/Summer 2015 Blends In (Get It?)". Four Pins. Four Pins. Retrieved April 21, 2015.
  13. ↑ Bergyl, Skylar (April 20, 2015). "Supreme x The North Face Spring/Summer 2015". Four Pins. Four Pins. Retrieved April 21, 2015.
  14. ↑ Woolf, Jake (2015-09-21). "3 Legendary Brands Just Made the Most Hyped-Up Boots of the Season". GQ. Retrieved 2017-07-01.
  15. ↑ "Supreme Comme des Garcons Shirt SS17 Drop Info - THE DAPIFER". THE DAPIFER. 2017-04-11. Retrieved 2017-06-10.
  16. ↑ "Supreme x Stone Island 2016 Spring/Summer Collection". HYPEBEAST. Retrieved 2017-07-01.
  17. ↑ "Louis Vuitton Confirms More Supreme Collab Pop-Ups". Highsnobiety. 2017-07-01. Retrieved 2017-07-01.
  18. ↑ "NYC Denies Supreme x Louis Vuitton Pop-Up Proposal". Highsnobiety. 2017-07-01. Retrieved 2017-07-01.
  19. ↑ "Lacoste Supreme is Really Happening, See the Collection-The Dapifer". THE DAPIFER. 2017-03-14. Retrieved 2017-06-10.
  20. ↑ "Terry Richardson x Supreme x Kermit the Frog". February 29, 2008. Retrieved April 22, 2015.
  21. ↑ Cardiner, Brock (October 13, 2014). "Supreme Fall/Winter 2014 Editorial by Terry Richardson for ‘SENSE’ Magazine". High Snobiety. Retrieved April 21, 2015.
  22. ↑ "A History of Supreme's Artist CollaborationsKenneth Cappello". Complex UK. Retrieved 2016-11-29.
  23. ↑ "SUPREME T-SHIRT - T-Shirts - Supreme - Apparel". www.projectblitz.com. Retrieved 2016-11-29.
  24. ↑ "Gallery: Celebrities Wearing Supreme". Retrieved 2015-07-22.
  25. ↑ "Baekhyun spotted wearing Suprme in Instagram post, Jun 11, 2015 at 9:43am UTC.". Instagram. Retrieved 2017-07-04.
  26. ↑ "UTC.". Instagram. Retrieved 2017-07-04.
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