Stony Hill Vineyard
 | |
| Private, family-owned | |
| Industry | Wine |
| Founded | 1952 |
| Founder | Fred and Eleanor McCrea |
| Headquarters |
Napa Valley, 3 miles (4.8 km) north of St. Helena on the western slope of the Napa Valley, Saint Helena, California, United States |
Area served | U.S. |
Key people |
Proprietors: Peter and Willinda McCrea Winemaker: Mike Chelini Office Manager: Courtney Murray |
| Products | Wine |
| Services |
Tastings by appointment, M - F, 9 - 5 |
Number of employees | c. 10 |
| Website | http://www.stonyhillvineyard.com |
Stony Hill Vineyard is located south of the Bothe-Napa Valley State Park in the northern reaches of the city of Saint Helena, California. The vineyard is a family-owned business which remained under family control after the death of the founders in 1977. Annual output as of 2007 was 3,400 cases from 40 planted acres (160,000 m2), c. 60% of which are planted with Chardonnay. The vineyard's business model focuses on mail order sales direct to individuals in California and indirectly to individuals in other states of the United States, as well as sales to fine-dining restaurants in major metropolitan areas in the United States.
History
In 1943 San Francisco advertising executive Fred McCrea and his wife Eleanor bought 160 acres (0.65 km2) of homestead land on the west slope of the Napa Valley north of St. Helena. The name Stony Hill Vineyard evolved when they cultivated their first Chardonnay fields in 1947, followed shortly by plantings of Pinot blanc, White Riesling, Gewurztraminer and Semillon. Their first harvest was in 1952, and they sold their first Chardonnay in 1954. Winemaker Mike Chelini came to Stony Hill in 1972, first as vineyard foreman and then as winemaker when Fred died in 1977. Since then Mike has overseen both vineyard and winery operations, supervising six full-time, year-round employees who hand tend the vines and hand pick the grapes. Recently Mike incorporated Napa County’s Fish Friendly Farming and Napa Green practices in the vineyards. Peter and Willinda McCrea, the founders’ son and daughter-in-law, inherited Stony Hill in 1991 when Eleanor died and continue to run the business today. The winery was one of the first in California to achieve a commercial status that eventually came to be called "cult." Wineries in this group enjoyed demand that they could not supply, leaving the wines especially sought-after at all levels of the market. Two decisions seem to have made this possible: first, the commercial decision not to pursue wine sales through normal wholesale channels; second, the winemaking decision to maintain a rigorous commitment to a simple, direct and classical expression of a singular vineyard site, and a complete disregard for changing fashions in winemaking or consumer appeal. The McCreas pioneered the now common model of a winery's direct relationship to its final consumers through a mailing list, and, because of the great demand, eventually created a waiting list for their wines. This model was rare when they began to cultivate it but is widespread and even "industry standard" now. The winery's cult status might have faded somewhat as trophy wines based on Cabernet Sauvignon, not Chardonnay, took the fore in the 1990s and early 2000s, but now, under the effect of a pendulum swing in sommeliers' and journalists' tastes, the winery has returned to a cult status, with fervent demand from new generations of consumers.[1]
References
External links
- "Stony Hill Vineyard : the creation of a Napa Valley estate winery : oral history transcript / 1990". University of California Libraries, Bancroft Library. Regional Oral History Office. Retrieved 2007-11-29.
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