Stoner Sloth

Stoner Sloth
Agency Saatchi & Saatchi
Client New South Wales Department of Premier and Cabinet
Language English
Media Television
Release date(s) 2015
Country Australia
Budget $500,000

"Stoner Sloth" was an anti-cannabis public service announcement series of three videos, created by Australia's New South Wales Department of Premier and Cabinet in 2015.[1][2]

Reception

The creative firm Saatchi & Saatchi created the ad which "backfired miserably" and were an "instant and classic fail",[1] according to trade publication Adweek.[3] The agency defended its ads, which cost $500,000.[4] The National Cannabis Prevention and Information Centre distanced itself from the campaign.[5]

See also

References

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