Stitch Fix

Stitch Fix
Private
Industry Retail
Founded 2011 (2011)
Founder Katrina Lake
Headquarters San Francisco, California, U.S.
Services Styling
Website www.stitchfix.com

Stitch Fix is an online subscription and personal shopping service in the USA. It was founded by Katrina Lake in 2011.[1][2]

Company

Stitch Fix delivery box

Stitch Fix was founded in 2011 and was initially run out of Katrina Lake's apartment in Cambridge, Massachusetts.[3] At the start of the company, they catered to only women but has since expanded to men's clothing, plus sizes, and maternity wear. [3]

Stitch Fix has been profitable since 2014 and in July 2016, the company ended its fiscal year with recorded sales of $730 million. They have also raised $42 million from outside investors.[3]

Service

Stitch Fix is a personal styling service that sends individually picked clothing and accessories items for a one-time styling fee. Stitch Fix customers fill out a survey online about their style preferences. A stylist at the company picks five items to send to the customer. Stylists pick items based on a customer's survey answers and any access the customer gives them to their social media outlets such as Pinterest. The customer schedules a date to receive their items, which is referred to as a "Fix." Once the shipment is received, the customer has three days to either keep the items or return them. If they keep an item, the initial styling fee applies towards the cost of the item. In addition to the styling fee being credited, if the customer decides to keep all five items, they receive 25% off the total cost of the items. Customers choose the shipping frequency, such as two weeks, once a month or every two months. The company also supports integration with Pinterest boards, allowing customers to add photos of fashion looks that they like. These boards can be viewed by a Stitch Fix stylist.[4][5][6]

References

  1. ↑ Griswold, Alison (April 7, 2014). "Are You There, Margaret? It’s Me, Ali.". Slate.
  2. ↑ Hull, Dana (March 14, 2014). "Q&A: Stitch Fix founder Katrina Lake, on melding fashion and technology". San Jose Mercury.
  3. 1 2 3 Merced, Michael J. De La; Benner, Katie (2017-05-10). "As Department Stores Close, Stitch Fix Expands Online". The New York Times. ISSN 0362-4331. Retrieved 2017-05-10.
  4. ↑ Peterson, Hayley (March 12, 2015). "This hot fashion startup eliminates the hardest part of shopping". Business Insider.
  5. ↑ https://www.stitchfix.com/faq
  6. ↑ Ciambriello, Roo (August 1, 2014). "Why Did These $68 Shorts From Stitch Fix Show Up With a $24.97 Price Tag From Nordstrom Rack?". Adweek.


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